Aleks Kenins Email & Phone Number

Greater Toronto Area, Canada

Develop, document, and maintain an integrated marketing stack that accelerates the lead journey. -Build an innovative in-bound and out-bound marketing engine that delivers personalized content to the right person at the right time -Ensure all technologies are working together and aggregating the data they are collecting into a single source of truth around our customer journey -Define the consumer experience across all digital touch-points; work across the consumer business to… Show more Develop, document, and maintain an integrated marketing stack that accelerates the lead journey. -Build an innovative in-bound and out-bound marketing engine that delivers personalized content to the right person at the right time -Ensure all technologies are working together and aggregating the data they are collecting into a single source of truth around our customer journey -Define the consumer experience across all digital touch-points; work across the consumer business to execute -Oversee the performance and management of MarTech platforms Show less

Toronto, Canada Area

Implementation, integration, and oversight of the marketing department's Marketing Technology Stack, by partnering with the Sales and Marketing teams, and Information Systems department. Keeping pace with the continuously evolving world of marketing technology, which plays an integral role in effectively reaching customers, and maintaining effective marketing operations.Specific Responsibilities include:- Building our digital marketing roadmap, including configuration… Show more Implementation, integration, and oversight of the marketing department's Marketing Technology Stack, by partnering with the Sales and Marketing teams, and Information Systems department. Keeping pace with the continuously evolving world of marketing technology, which plays an integral role in effectively reaching customers, and maintaining effective marketing operations.Specific Responsibilities include:- Building our digital marketing roadmap, including configuration, implementation, and maintenance of marketing technology solutions that comprise the Marketing Technology Stack,- Management of all digital marketing channels that include, but are not limited to, Website CMS (WordPress), blogs, email and social media (LinkedIn, YouTube), to ensure brand consistency- Leading strategic marketing operational reporting and metrics- Managing and improving online content, considering SEO and Google Analytics- Forecasting sales performance trends and act proactively to increase our market segment- Liaising with Product, Design and Sales directors to increase client satisfaction through cohesive strategies Show less

Toronto, Ontario, Canada

Currently managing the second phase of the migration of Hitachi Solutions' global websites to a Content Management System, including implementation of Canada/UK sites, creation of highly targeted landing pages for inbound/outbound marketing campaigns for all regions, full SEO audit and UX optimization.First phase included development of project scope, site design, wire-framing, programming (HTML5, CSS3, JavaScript, PHP), QA testing, strategy to mitigate impact on SEO rankings and… Show more Currently managing the second phase of the migration of Hitachi Solutions' global websites to a Content Management System, including implementation of Canada/UK sites, creation of highly targeted landing pages for inbound/outbound marketing campaigns for all regions, full SEO audit and UX optimization.First phase included development of project scope, site design, wire-framing, programming (HTML5, CSS3, JavaScript, PHP), QA testing, strategy to mitigate impact on SEO rankings and implementation for the US, resulting in an overall increase of site traffic of 102% compared to the same quarter in 2014 (notably +131% in organic search traffic).Other responsibilities include graphic and web design (Adobe Illustrator, Photoshop), and tracking/reporting on all site metrics (SEO rankings, Google Analytics). Show less

Toronto, Canada Area

As the central organization for all Latvians across Canada, it represents its interests at city, provincial and federal levels, maintains contact with other Canadian NGO’s, and involves itself in projects both in Canada and Latvia. When non-Latvians want to speak to us, they often do so through the LNFC (LNAK).

Montreal, Canada Area

• Met with client to determine needs and made strategic event concept recommendation • Developed and ensured adherence to critical path• Managed executive level client relationships• Prepared fiscal requirements and budgetary recommendations• Developed bilingual guest communications strategy • Negotiated with vendors and suppliers to ensure lowest cost and highest quality• Ensured adherence to key deadlines for project lifecycle• Sold benefit of a paperless guest… Show more • Met with client to determine needs and made strategic event concept recommendation • Developed and ensured adherence to critical path• Managed executive level client relationships• Prepared fiscal requirements and budgetary recommendations• Developed bilingual guest communications strategy • Negotiated with vendors and suppliers to ensure lowest cost and highest quality• Ensured adherence to key deadlines for project lifecycle• Sold benefit of a paperless guest management solution and managed implementation• Acted as communications liaison with Rogers VIP guests towards client relationship strengthening objectives• Prepared and presented bi-weekly project reports, including milestones, risk analysis and budget status• Managed events staff hiring process and on-site team of direct reports• Managed project assistant direct report Show less

Montreal, Canada Area

• Assisted in planning and execution of B2B and B2C events• Contributed to event concept brainstorming sessions led by Creative Director• Researched and planned project logistics based on individual client needs • Assisted in the new client pitch process by creating vision boards and pitch presentations • Responsible for all French to English translation and copywriting• Coordinated and negotiated global vendor and supplier services on budget • Collaborated in… Show more • Assisted in planning and execution of B2B and B2C events• Contributed to event concept brainstorming sessions led by Creative Director• Researched and planned project logistics based on individual client needs • Assisted in the new client pitch process by creating vision boards and pitch presentations • Responsible for all French to English translation and copywriting• Coordinated and negotiated global vendor and supplier services on budget • Collaborated in recruiting, hiring, training and management of event staff• Acted as an on-site events coordinator during each event, which included staff briefing, crisis management and A/V technical set-up• Prepared post-mortem reporting/follow-upKey Achievement:• Consulted in the development and implementation of a new software system for a national communications company Show less

Toronto, Canada Area

• Management, Coordination, and Sales Training of field representatives to perform In-Store Training, Brand Development and Promotions• Responsible for Event, Conference, and Trade Show Marketing to promote brand and provide training to numerous retail banners.• Implementation of brand strategies and marketing programs to meet business growth and profit objectives.• Collection and compilation of consumer insights data to provide client with accurate evaluation of market's response… Show more • Management, Coordination, and Sales Training of field representatives to perform In-Store Training, Brand Development and Promotions• Responsible for Event, Conference, and Trade Show Marketing to promote brand and provide training to numerous retail banners.• Implementation of brand strategies and marketing programs to meet business growth and profit objectives.• Collection and compilation of consumer insights data to provide client with accurate evaluation of market's response to product.• Worked independently, traveling 80% of time to support client's and management team's initiatives.• Led product knowledge training for XM reps for the 2011 holiday period Show less

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

Diploma, Culinary Management

English Literature