Alexandre Lopes Email & Phone Number

State Of São Paulo, Brazil

Responsible for the entire eSports structure at LOUD, managing 9 competitive lineups. Led the organization’s first participation in the Esports World Cup through a strategic partnership, driving high-performance teams to success. Collaborated closely with marketing to expand LOUD’s brand presence in the eSports scene, enhancing audience engagement and visibility.

Led the management of Esportudo brands and PlayGreen, overseeing a team of 9 across Influencer Marketing, Growth, Design, App Communications, CRM, and branded content.Key achievements include: driving over 1M downloads for the Esportudo App within 5 months with a sustainable CAC; leading product development and eCommerce for the Esportudo Store’s World Cup Drop, nearly selling out in 2 weeks; expanding social media reach by 3X to over 6B impressions; growing Esportudo’s YouTube channel to 100K subscribers in 4 months; and acquiring 50K new bettors for PlayGreen through strategic ad campaigns.

São Paulo, Brasil

Led the Diesel Brand Strategy in Brazil across all channels, including eCommerce, Retail, PR, Social Media, and Wholesale. Reported directly to Diesel HQ in Italy and the local Brand Manager. Managed the marketing team, oversaw the budget, and executed high-impact initiatives such as Sales Team Conferences and Product Shoots.

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Led the development of commercial projects and sponsorship for Globo's International social media, website, and feeds. Additionally, played a key role in building strategies to expand Globo’s presence in global markets through targeted marketing initiatives and partnerships with local TV and internet providers, promoting local programming and strengthening Globo's international footprint.

São Paulo E Região, Brasil

Developed communication strategies for ESPN’s key broadcasting products (NBA, NFL, Premier League, La Liga), driving new subscriptions and audience growth across platforms. Led influencer initiatives, managing social media campaigns, and collaborating with local agencies on creative strategy. Managed marketing budgets and the development of a Marketing Intern. Planned partnerships and barters to enhance brand presence, and adapted global marketing campaigns for the Brazilian market. Oversaw ESPN App marketing, optimizing its performance in Brazil.

São Paulo E Região, Brasil

Supported the Marketing Team with budget control, purchase orders, and grant requests. Briefed advertising agencies on campaign and sales material development. Assisted in training the sales force (translations, materials, meetings). Planned and executed internal marketing campaigns and events, including employee satisfaction surveys.

Responsible for assisting in the strategy development to the agency main clients such as: Puma, Astra Zeneca, Honda, Gocil and Itaipava. Additionally, I developed competition and references research for new projects and campaigns.