Alessandro Focardi Email & Phone Number

Malta

I advised Global Gaming Group’s management on several topics related to Marketing.

London, United Kingdom

Responsible for Onpage analysis, high level SEO work and much more!

Malta

After GVC New acquired enjoybet, I became the main stakeholder for all online marketing operations for the combined company.

Malta

I'm in charge of our marketing and web operations, from the site, CRM, affiliate, SEM strategies to branding etc.

St Julians, Malta

Working on improving and entering new markets across Centurionbet's properties and assets.Currently revamping the complete user experience/conversion channels for the bet1128 brand. I'm the direct responsible for the following:- Complete conversion channels for the brand(Affiliates, SEO, E-mail, Social Media, UX)- Product development on certain aspects of the site(Live betting, Affiliate program, Translation of the site in 5 new languages to penetrate new markets.)- Develop business plan and course of action with an emphasis on fast turnaround and immediate impact.-Establish mid term Internet Marketing Strategy withactionable results.- Implement e-mail marketing channels, prune andsegment lists. Negotiate and initial implementationof e-mail marketing software.- Work on reputation management, act as liaisonbetween external firms and the company.Analyze user behavior to increase conversion,retrieve player lifetime value and initial segmentation by psychographics.

I am part of the Internet Marketing team where we develop a long term strategy to increase traffic and revenue to several Online properties. With a strong focus on SEO we were able to grow one of our brands to rank for some of the most competitive keywords in the world.

I worked as the responsible for all marketing for a small online travel agency, we were able to improve considerably our web presence and up the conversion rate by 30%. Our organic traffic skyrocketed thanks to a better selection of keywords and long tail opportunities in our online strategy. Traffic increased by more than 1,200% and we were able to grow the company organically.Also Improving the traffic dramatically and creating a definite strategy for growth and acquisition.

Worked as an Internet Marketing consultant for several online brands, some of them in the iGaming, Financial and Dating niches with an emphasis in quick growth. From creating innovative strategies to fixing simple usability issues that drove solid conversion results.