Alex Ioannidis Email & Phone Number

Hamilton, On, Ca

Ghent, Flemish Region, Be

Ghent, Flemish Region, Be

Toronto, Ca

• Led GoBolt's go-to-market team responsible for generating and capturing demand, resulting in driving 220% YoY increase in pipeline and 240% YoY increase in revenue.• Launched Account Based Marketing and events strategies to target enterprise accounts and increased average deal size by 6.3x YoY. • Built annual marketing budgets and revenue models. Analyzed KPIs, built weekly action plans, and reported findings to C-Suite.• Refined paid media strategy to optimize for quality over quantity and reduced payback period to 5 months of marketing spend.

Toronto, Ca

• Built GoBolt's marketing team responsible for product marketing, performance, growth, marketing operations, content, design, and PR. • Rebranded Second Closet to Bolt Logistics. Launched new brand and gobolt.com website in Canada and the United States.• Created and maintained messaging frameworks, competitive pocketbook, personas, and ideal customer profile.• Implemented lead routing and scoring, campaign attribution, and automation to simplify the inbound process and cut the time from MQL>SQL in half.

Kitchener, Ontario, Ca

• Led Vidyard's go-to-market strategy, campaign execution, and reporting for all SMB companies with fewer than 200 employees resulting in 180% growth. • Spearheaded cross-functional team responsible for creating ideal customer profile for SMB and building cross-sell program for targeted accounts list. • Built scalable partner marketing programs for Vidyard's largest partner ecosystem, including HubSpot, agencies, and sales integration partners, to increase channel sales and improve user growth.• Championed task force to integrate product-led growth with existing demand generation model and monetize free users.• Enhanced sales team's knowledge of marketing programs, competitive positioning, and new product features through enablement sessions.

Kitchener, Ontario, Ca

• Launched Salesforce Communities and Financial Services product lines, and built scalable test programs to target new verticals. • Analyzed sales opportunity data and implemented new win-loss program across marketing, sales and customer success.

Kitchener, Ontario, Ca

• Created up-sell and cross-sell program to generate new opportunities within Vidyard's existing customer base• Generated over $1.5 million in pipeline and attained over 140% of quota

Kitchener, Ontario, Ca

• Established outbound relationships with Marketing and Sales Directors, VPs and C-suite of enterprise companies • Led the BDR team with 120% average quota attainment

Master Of Business Administration (M.B.A.), Marketing And Strategic Management

Bachelor Of Arts (B.A.), Honours Recreation And Sports Business