• Managed daily email campaigns and automations in MailChimp, SendGrid, Moosend, and Campaigner. • Wrote content and generated ideas for blog, pages, and infographics while managing content calendar. • Promoted affiliate program and communicated with existing affiliates to increase marketing reach. • Researched marketing events and staffed company booth at major industry conference. • Monitored competitors’ marketing efforts to gauge the shifting competitive landscape of the market. • Updated social media daily across Twitter, Facebook, and LinkedIn with timely, curated news updates. • Coordinated with SEO consultants weekly to increase organic traffic to web properties for conversions. • Capitalized on PR opportunities in conjunction with consultants that developed communications strategy. • Implemented new tools, such as ESPs, after thorough research of various options and features. • Oversaw Pay-Per-Click (PPC) campaigns on platforms such as Google AdWords, Facebook, and Quora. • Monitored web analytics for trends, page usage, and campaign performance using Google Analytics. • Resolved technical issues with digital tools by interfacing with internal IT and external software providers.

• Drafted regular email newsletters and email blasts to inform and sell customers on products and solutions.• Oversaw, with a PPC consultant, AdWords campaigns with tens of thousands of dollars in annual spending.• Coordinated website redesign efforts with third-party branding and development companies.• Planned and participated in company exhibits at trade show events targeted at various verticals.• Crafted with consultant a strategy for company’s social media presence and facilitated daily execution.• Cooperated with Sales to develop interdepartmental success strategies and chaired regular meetings.• Designed flyers, posters, data sheets, and other types of collateral for company products and services.• Developed and executed branding strategy for both presenting the company to market and its products.• Wrote sales-oriented copy that distilled valuable product information to a technically-minded audience.• Analyzed on a regular basis data on website usage from Google Analytics to understand users’ experience.• Engaged in daily admin work that included continual correspondence to move projects forward.• Organized lead generation efforts through tools such as white papers and landing pages to boost sales.• Communicated with media outlets to publicize company news in creative ways and advertise products.• Compiled regular press releases informing media and potential customers about relevant and timely news.• Worked with company partners (e.g. vendors) to develop co-marketing projects and extend brand reach.• Devised an SEO strategy for each page of the new website that utilized well-researched keyword insights.• Created extensive marketing strategy document outlining objectives, verticals, goals, KPIs, and processes.

PROJECT MANAGEMENT / BUSINESS ANALYSIS- Increased monthly web orders by 38% and overall revenue from online sales by 29% in five months.- Analyzed competitors’ business standards to improve company-wide policies re: customer experience.- Initiated partnerships with third-party service providers and ensured progress through relationships.- Built knowledge library by documenting technical processes to train replacement Marketing Specialist.- Fostered inter-departmental cooperation by liaising between Marketing, IT, Warehouse, and C-level execs.MARKETING- Analyzed daily website usage in Google Analytics and optimized customer flows to checkout to boost sales.- Presented detailed Web Projects Reports weekly to Marketing Director and formulated strategic KPIs.- Ensured retention of existing retail customers by renewing regular email product marketing campaigns.- Broadened brand exposure by partnering with Product Development to upload new product lines to web.ECOMMERCE- Assured quality of online store by fixing bugs, calibrating analytics, and cooperating with service providers.- Improved merchandizing on B2C & B2B web properties by updating product data and refreshing branding.- Added value for customers with features like product reviews, site-wide promotions, and clearance sales.

Coordinating web projects, facilitating company communications, interpreting web analytics, organizing marketing campaigns, developing brands, and working to achieve strategic objectives.