Alexander Perelman Email & Phone Number

Los Angeles, California, United States

- UX/UI, wireframes, user flows, user journey mapping, personas, conversion optimization, direct marketing and usage scenarios for a product and an intranet report platform.- Executed all visual design stages from concepts to final hand-off to development.- Designed a dynamic brand identity from scratch, thanks to which brand awareness grew by 41%.- Redesigned a product page; conversion rate grew by 31%. • Designed winning pitch decks.

Moscow, Russia

Strategic creative agency. Winners of the most prestigious advertising awards.Clients: Visa, Google, Peugeot, Continental, Dyson, P&G, Heineken, Miller, Imperial Tobacco.- Developed and executed new creative directions for multiple products, resulting in a 30% lift in sales.- Collaborated with teams to generate ideas and strategies to exceed sales targets through comprehensive creative campaigns, leveraging various digital, print and outdoor mediums.- Launched multimedia campaigns that improved brand awareness and customer engagement by 40%.- Oversaw the production of and successfully launched 17 successful campaigns, both online and offline.

Moscow, Russia

Creative agency. BBDO Moscow is one of the most awarded agencies in Russia.Clients: Bacardi LLD (Bacardi, Martini, Dewars, Grey Goose, Bombay Sapphire ), Mars (M&M’s, Twix, Snickers, Whiskas, Pedigree), PepsiCo (Lays), Loreal (Vichi), Smart (Mercedes Benz) and others.February 2018 - September 2020. Moscow- Developed advertising platforms, ideas, and concepts for international client promotion using industry best practices to create high-quality, high-impact, impactful advertising and communication tools.- Increased team production by 30% by publishing a daily work schedule with weekly deadlines based on the company's monthly quotas.- Supervised a team of 20+ creatives, including art directors, designers, and production staff.- Produced presentations for clients that resulted in a successful pitch.- Development of key images, promotional activations, and design of gift and promotional packages that resulted in a 26% increase of net revenue year-over-year.

Moscow, Russia

- Created marketing and communication materials—both print and online—including the company’s website, sales presentations, and mailings.- Designed brand identities, icons, infographics, wireframes and screen mockups for a wide range of client types and platforms.- Managed art department for a group of 10 professionals.

Moscow, Russia

Manufacturer of oral care products, cosmetics, and household eco-chemistry. Products are sold in more than 70 countries around the world.- Created a visual architecture for the brand, successfully launched 12 new products, and redesigned 14.Increased market share by 32% within one year by developing new products and a cost-effective marketing campaign for the target audience.- Created high-quality and relevant visual content for advertising and social media for the company's corporate and product brands.- Managing teams, developing team members, and providing motivation.

Moscow, Russia

Marketing agency. Included in the top 10 marketing agencies in Russia.Clients: Coca-Cola, Volkswagen, Lexus, Google, Diageo, Jagermeister, Karcher, Kia, Courvoisier, Tabasco, Mondelez. - Created marketing and communication collaterals, both print and online (website, presentations, letters).- Development of communication ideas and their visualization.- Identity development, design of book and magazine products, POSM.

Sochi, Krasnodar, Russia

- Conceptualized, developed, and produced content for print and digital materials including posters, flyers brochures, signage/banners, t-shirts, promotional items.- Provided guidance on graphic technology.- Designed banners to direct customers to landing pages which increased average 8.7% by month for 2 years.

Tuapse, Krasnodar, Russia

- Designed layouts and set typography for newspapers.- Prepared all print-files , branding and typography. Designed flatplans and editorial content.- Maintained internal brand tool-kits and style guides.- Coordinated with advertising directors, editorial, and production staff to reduce production time and increase ad revenue.

Bachelor Of Arts - Ba, Design And Visual Communications

Bachelor Of Science In Economics, Economics