Social Media Manager
CurrentConnecting pet parents from around the world with the latest in at-home pet health testing products and pet health education.I am responsible for planning and executing all social media activities across all channels. I drive brand awareness and community engagement through content marketing, social media, influencer marketing, and event management. • Gathering customer and market insights to increase customer conversions and generate qualified leads.• Managing content plans across all social media channels and executing campaigns that align with short-term and long-term marketing targets• Connecting pet parents with experts in veterinary medicine through social media campaigns, virtual events, and brand partnerships• Cultivating an online community of informed pet parents around the world, with one goal: to make the world a better place for pets and their guardians.• Copywriting content shared in email and SMS marketing, paid social advertising, print media, and social media posts.