Pamela Epstein Email & Phone Number

New York, New York

Public relations manager for various consumer, lifestyle and fashion brands.

Responsible for creating brand awareness for the new start up company Basepaws.

Provide relevant content to increase traffic to site and engage viewers.

Greater New York City Area

Create and implement PR strategies for a wide range of clients in the publishing, toy, online startup, financial services, and security industries. Clients inlude:New York Wine Expo2012 National Toy FairPressman ToyAetrexReaders DigestLicenders (Featured in Fortune and CNN Money)Vector MediaStreetSafeSocial Media ROI Case Study (Featured in Forbes)Manage day-to-day account activities and client communications; draft press releases, pitches, and talking points; conduct extensive research and media outreach.

Responsible for managing 10 beauty, lifestyle and personality accounts including Ramy Cosmetics, Jim Leyritz, Cousin Brucie, Lisa Bloom, Kris Carr, Elf on the Shelf, Naked Fitness, Carly Simon, and Peter Yarrow of Peter, Paul & Mary. Booking print, radio, as well as local and national television media for high profile clients. Creating and editing press materials for strategic outreach to position client in topical news coverage and targeted outlets' focus topics.Creating tailored media lists for authors of children's books, celebrity biographies, health & wellness books and beauty.Researching media outlets and speaking engagement opportunities for targeted outreach.

Responsible for the planning and management of all publicity and event planning for five beauty, lifestyle and healthy living accounts including Earth Friendly Products, Radius, Potty Patch and Aroma Home. Author and distribute press materials including press releases, pitch letters and media alerts.Manage day-to-day media and client requests.Coordinate media tours and appointments with clients.Prepare agendas, media updates for weekly client calls and monthly reports.

Managed eight major accounts including Hartz Mountain, Meadowlands Liberty Conventions & Visitors Bureau and Toll Brothers. Publicities efforts include generating and placing press releases, media alerts and feature stories. In charge of coordinating public affairs and marketing campaigns including general research and analysis reports; organizing and overseeing outreach programming; coordinating various integrated campaigns; event support and coordination; and maintaining client and media contact. Planned and managed Epicure, the Meadowlands Liberty Conventions & Visitors Bureau First Annual Restaurant Week, secured numerous placements for the event including a broadcast placement on New YorkNBC4 and print placement in the Star-Ledger. Lead "New way of Living" campaign for Korman Ave securing placements in national and local media including The New York Times and New Jersey Business.Created public relations plans for all new business which aided in bringing two high-profile accounts to the firm.

Co-managed fourteen accounts. Responsible for writing and distributing press releases and media alerts, pitching stories, establishing and maintaining relationships, tracking media coverage and seeking out networking and speaking opportunities for clients. Managed all administrative duties. Wrote and pitched Land Rich, Cash Poor Religious Institutions story to the New York Times on behalf of a not-for-profit client. The story was profiled on the front page of the New Jersey section of the NY Times.Researched best practices and wrote protocols for a whitepaper on Crisis Communications for the New Jersey Schools Development Authority. The protocols were presented at the Public Communications Roundtable and are still in use by the NJSDA.Managed press for Trust for Public Land following a high-profile triple homicide that occurred on one of their Newark properties, including preparing press releases and media alerts, contacting local and national press during and after the initial incident.Prepared client nominations for Real Estate New Jersey's 40 under 40, resulting in three of four clients being featured in the 2007 publication.Proposed standardized client reports to CEO and managed other Assistant Account Executives through the implementation.

'The Early Show'Worked with producers and editors to create multiple news and feature segments. Prepared soft news segments with anchors, including script/interview writing and selection of background music and stock footage.Managed green room for high-profile celebrities. Scheduled hair/makeup, microphone hookup, and tending to the guests' needs.Recruited audiences for The Early Show through tour bus and web-based travel companies, booking over 250 people in two weeks.Prepared Safety on College Campuses story, including researching music and media footage, following the Virginia Tech tragedy.Produced Tattoos in the Workplace, a soft news piece, including interviewing career professionals in Central Park and researching company policies on tattoos.Offered a position as a production assistant by an Associate Producer at the end of internship for hard work and dedication to the production during the semester.

Ran promotional events and handled production duties at New York area concerts and events.Held contests and giveaways at promotional events.Prepared introduction for a live segment of the Stephen A. Smith Radio Show.Worked with sister station ESPN Radio during the Steroids in Baseball trials.