Alexa Behm Email & Phone Number

Santa Monica, California, US

• Lead art direction and conceptual design of university-level textbooks available on Amazon and the University of Miami and Florida International University bookstores.
• Conceptualize and brainstorm design solutions to ensure alignment with textbooks author’s objective.
• Design and illustrate logos and abstract concepts.

Miami, Florida, US

• Produced creative designs for the floral programs of company’s supermarket clients including Walmart, Publix, and Winn Dixie.
• Developed the creative vision of a marketing campaign that recognized breast cancer survivors resulting in higher than anticipated donations for the American Cancer Society.
• Implemented strategic design for floral brands to gain organic followership on social media platforms.
• Partnered cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements.
• Reviewed final layouts with designers and identified ways to enhance products.
• Participated in collaborative meetings throughout the design process of projects in order to inform and maintain communications with the Product Development Director and CEO.

Miami, Florida, US

• Implemented and designed the company’s brand identity, guideline, and website.
• Executed designs focused on B2B and B2C for print and online campaigns.
• Designed catalogs, marketing collateral material, and product packing.
• Obtained feedback from internal account teams to effectively balance design.
• Coordinated design projects with outside vendors such as DecoWraps and Koen Pack.
• Supported the Product Development Department by creating and designing presentation decks for clients including HEB, Ahold, Meijer, and various new business pitches.

• Developed Photoshop actions to speed up the photo editing process.
• Enhanced a daily average of 80 photographs in Photoshop.
• Supported customer service team with order coordination.

• Updated company’s website content.
• Collaborated in the implementation of visual communication strategies.
• Assisted with administrative tasks for interview and clients coordination.

Miami, Florida, US

• Developed innovative and cost-effective packaging designs for customers such as Home Depot and Lowes.
• Conducted and arranged photo shoots and budgets in order to efficiently meet tight deadlines.
• Conceptualized and executed the 2011 and 2012 Roca Tile USA product catalogs distributed to clients across the country.
• Assisted in the visual strategy of booth concepts for trades shows.

• Designed print and outdoor ads.
• Created print and digital invitations for Telemiami events.
• Assisted in the brand identity design of Telemiami press kit.
• Collaborated with production tasks for daily live shows.

• Developed promotional online banners for campaigns such as Red Cross Month, Services to the Armed Forces and Hispanic Heritage Month.
• Designed digital and print invitations for fundraising events.

• Helped 1st and 2nd-grade students improve their reading skills.

Ft. Lauderdale, FL, US

• Wrote about different college campus news.

Ft. Lauderdale, FL, US

• Assisted instructors with class materials.
• Provided course information to future and current students.
• Answered phone calls, filed, faxed and photocopied documents.

Master Of Science In Global Strategic Communications, Art Direction

Creative Master Of Science, Art Direction

Bachelor Of Science In Communications, Advertising And Marketing

Associate In Arts, Mass Communication/Media Studies

Graphic Design Associate In Science, Graphic Design