Alex Barber Email & Phone Number

United Kingdom

Contracted to cover technical solutions across new business within Merkles MarTech team. Main project has been supporting on a large migration to Salesforce Marketing Cloud, working on app integrations for translation services, end to end testing and delivery of case management communications, migrating of previous systems main data tables and setting up derived segmentation to allow for marketing to continue on this platform. Also general technical support/consultation on new projects and existing issues including optimisation of data and send processes.Working predominantly with Salesforce Marketing Cloud this role includes:Data ManagementReporting/TrackingPlatform AdminBug Fixing and Issue Triage3rd Party Platform IntegrationsSolution Design

Contracting as a full stack web developer as well as services for Email development.Offering:Interactive/Kinetic email servicesModular template builds/updatesRefreshing current templatesWeb design and developmentLanding pages/formsSpecialties:Responsys InteractEloqua

Reading, United Kingdom

An offshoot of the Creative studio at the Oracle Marketing Cloud.Responsibilities:- finding/creating solutions with existing or new products- Innovation within email and platforms- Developing new methods for web/email development- Customer successSuccess with Kinetic email and multiple solutions for well known clients on the Eloqua and Responsys platforms led to a new role to further knowledge of what can be done on both platforms and web/email development.Enabling clients on various Oracle platforms to achieve their desired approach to ensure simple, quick and successful usage and utilization.

Reading, United Kingdom

The Web services team is a part of the wider Creative studio within Oracle Marketing Cloud.Responsibilities:- Forms/Landing pages- Product Solutions Eloqua/Responsys Interact/Oracle Marketing Content- Innovation (In email and platform)- Responsive/Fluid modular email templatesWe predominantly focus on development of web solutions for a clients given needs and creating HTML email to it's highest standard. As a team we have managed to push innovation in the email marketing sector by creating new ways of interacting within the inbox.We developed "Kinetic" email in 2014 for B&Q, something that has been a main feature of some of litmus' podcasts and a regular piece in many companies presentations. Since then I have kept kinetic up to date and pushed it further for multiple well known companies across various industries.

Responsibilities:- data cleansing- program creation- list management- email development- web development- HTML email creation/deployment/strategyMy key roles were creation and deployment of email, pushing the boundaries of email in it's current state. I helped bring the company to a point where it was mobile optimizing its clients email in a time where it may have been too costly for the smaller businesses we worked with to find elsewhere.