Alexander George Email & Phone Number

Colchester, Connecticut, United States

New York, New York, United States

• Created media campaigns and build websites to drive traffic, engagement, and sales for a diverse range of clients.
• Oversaw strategy and content for Polaris’s first print magazine, distributed to thousands of customers and over 2,000 dealerships
• Built web and social marketing to launch Cutler Salon’s Los Angeles location and brand-wide sustainability strategy
• Wrote and edited long-form articles for Hagerty Media, an enthusiast automotive media brand with over 2.1m print readers and 1.5m unique monthly visitors

Irvine, California, United States

• Built marketing materials and B2B and B2C communications for startup electric vehicle manufacturer. I used my knowledge and experience in the electric vehicle industry to handle product launches and partnership.
• Edited shareholder letters and advised corporate comms leading up to an $11.9 billion IPO in 2021, the largest since Facebook's in 2012.
• Responsible for the content in web pages, marketing materials, and press releases for the commercial vehicle division, Rivian's electric delivery van. My team's work helped grow fleet sales to new customers, boosted.
• Oversaw creative strategy for dozens of video features, blog, social posts, and newsletters that led to millions of dollars in vehicle reservations.

Easton, Pennsylvania, United States

• Defined and oversaw the execution of new creative strategies that boosted revenue and grew audiences for several Hearst brands, each with readership in the millions.
• Analyzed audience metrics to create editorial standards that increased reach and engagement for stories
• Set paywall rules for Bicycling, Runner’s World, and Popular Mechanics
• Boosted Esquire’s subscription sign-ups by redesigning and strategically promoting archival content via newsletters and social media

Center Valley, Pennsylvania, United States

• Oversaw a staff of 20 producers, editors, and writers toward audience growth and introduction of new revenue sources for Popular Mechanics.
• Led staff through a brand relaunch that regularly resulted in stories with over 1 million readers, increasing year-over-year traffic and engagement while raising awareness of the brand to audiences and advertising.
• Responsible for defining, executing, and evolving editorial strategy for digital, video, social, and print content that reached over 20 million readers per month
• Collaborated with Apple to create a long-term partnership for content featured in News and News+

New York, NY

• Responsible for all technology and automotive coverage at a brand with over 20 million unique monthly visitors and over 1 million print subscribers.
• Responsible for writing, editing, and publishing thousands of tech- and automotive-focused stories that drove traffic, engagement, and affiliate sales by reaching millions of readers
• Responsible for helping broker advertising partnerships with clients including Yeti, Microsoft, Mazda, and Apple
• Appeared on live shows including the Today Show and Good Morning America to increase the prominence of Popular Mechanics stories

Greater New York City Area

• Pitched, edited, and wrote hundreds of stories on consumer technology that reached millions of readers
• Responsible for hiring writers and meeting deadlines for logistically complex long-form stories

San Francisco Bay Area

• Contributed to Wall Street Journal, The Wirecutter, SF Weekly, Dwell, Wired
• Other Silicon Valley odd jobs

San Francisco Bay Area

Cosa Mesa, CA

Greater New York City Area

Belmar, NJ

M.A, Arts And Culture

Morocco: Culture And Society

B.A, English