With more than 30 years of rich experience, I am a free-spirited maverick having never worked for a boss. At the age of 15, I was admitted to the prestigious Johannesburg School of Art, Ballet and Music where I studied art, design and sculpture and matriculated in 1974. After two years of military service, I studied graphic design at Johannesburg College of Art (later Technikon Witwatersrand and now the University of Johannesburg) for three years. In my final year, I lectured on art at the Technikon Witwatersrand and the Joubert Park Technical College while, at the same time, attending evening classes in marketing at the Technikon Witwatersrand.To pay for my college tuition, I freelanced by designing brandmarks (logos) and corporate brand identities. By dealing with upstarts, mom-and-pop businesses, illiterate markets in the apartheid era and, later, sophisticated national and international brands, I gained invaluable experience and insight covering a broad range of branding, design and advertising challenges. My sector experience includes:• automotive, petroleum, oil and lubricants • beer, wine and spirits • cosmetics • financial advertising, annual reports and stock-exchange listings • financial services and insurance • food and beverages • parastatal organisations • politics • legal and professional • property, building and mining • resorts and tourism • retail and information technology.Significant highlights of my career include: the design and production of the Iscor (now ArcelorMittal) annual report with the biggest print run in South Africa at the time and the rebranding of Fedics Foods, which resulted in this company winning the South African Institute for Marketing Management’s (now IMM GSM) marketer of the year award in 1998.In September 2009, after six years of research I published Face your brand! the visual language of branding explained in electronic format as an eBook. For more information go to http://www.zanda.co.zaSpecialties: Brandmark, logo and brand identity: strategy, design, implementation, rollout and maintenance across all media. Website design, development, SEO and internet marketing