Design Lead
CurrentWith over ten years of experience in both creative and design, I joined the brand design team at giffgaff where I have been harnessing the power of effective design and bold branding to drive success across the business.Since joining the team I have implemented collaborative new ways of working, aligning the commerce and product teams with our brand vision and guides, I've worked with the product teams to implement a robust new design system and brand hub that encompasses our brand character and values, and I have brought streams of new ideas and techniques to the team to make our work more effective.Since moving to new tools and collaborative ways of working we've achieved significant uplift in physical sales, in part as a result of exciting bold promotional communications that are relevant and engaging. Bringing video capability and guidance to the team has allowed us to push giffgaff's marketing capabilities more than ever before to reach even more channels and create bold event work.