Alexander Spalding Email & Phone Number

Berlin, DE

Helsinki & Berlin

• Gemic is a global strategy consultancy with 100+ employees across five different offices (Berlin, London, New York, Toronto, and Abu Dhabi).
• Lead teams on complex, multi-workstream projects and own key client relationships in Gemic’s Health vertical.
• Projects foci include: go-to-market strategies; pre-launch market conditioning (especially rare diseases) product-market fit (re)articulation, and; patient life experience and disease burden modelling.
• Work has mainly focused on emergency and intensive care medicine, neurological sleep disorders, consumer wellness, dietary supplementation, and paediatric obesity management.
• Projects employ a range of methodologies, including: key opinion leader and stakeholder interviewing; in-depth ethnographic fieldwork; semiotic discourse analysis; attitudinal and behavioural segmentation, and.
• Lead and collaborate with sales teams when pitching for new Health projects in Europe and the Middle East.

Helsinki, Uusimaa, Finland

Helsinki, Uusimaa, Finland

• Alongside my general board responsibilities, I also assisted the Chair with administrative tasks and hosting official events.

Helsinki, Southern Finland, Finland

• Designed and manage the new HUMANS mentorship programme with the help of other board members.
• Contributed select pieces to the HUMANS blog (e.g. https://humansinstrategy.com/2021/03/02/debating-the-utility-of-ambivalence-for-human-centric-strategy-formulation/).
• Organise, lead, and facilitate monthly "Breakfast Club" meetings. These events allow members to collaboratively discuss topics (both in-person and remotely) around the intersection between the human sciences and.

Helsinki, Southern Finland, Finland

• Elekta Kaiku is a medical device that is used to remotely monitor the condition of thousands of people living with different cancers in Europe, North America, South America, and Oceania.
• Planned and coordinated the end-to-end development of Elekta Kaiku's web and mobile product for people living with different kinds of cancers in a broad range of markets around the world.
• Responsible for situating the development of the patient-facing web and mobile product within Elekta Kaiku's broader product development roadmap.
• Took a leading role in developing improved approaches to the use of different mixed-methods design research methodologies in my teams' respective discovery and validation initiatives.
• Regularly liaised with other key teams at Elekta (including those in the medical sciences, regulatory affairs, data science, and customer success divisions respectively) to ensure that our patient-facing web and mobile.

London, England, United Kingdom

• Ctrl Group is a boutique product design and development agency specialising in Health and Life Sciences
• Improved the human-centricity of Ctrl Group’s user research and product development practices, across a variety of therapeutic areas (including psychiatry as well as neurology) and global markets, with the help of.
• Played an active role in integrating user research and qualitative analysis expertise into Ctrl Group's internal product development initiatives for Fora Health as well as the firm's integrated digital health and.
• Designed and managed a novel agile user research programme for iteratively improving Fora Health (this included both operational as well as research tasks).
• Roles undertaken in this role covered the full range of the product development life cycle, including: exploratory qualitative user and design research as well as product offering ideation; pre-launch validation and.
• Managed a small team of user researcher interns on a daily basis, whilst also proactively liaising with the firm's internal team of designers and software developers as well as external project stakeholders.

Toronto, Canada Area

• Connected, now part of Thoughtworks Canada, was a leading digital product development consultancy
• Spent 4.5 months contracting on the respective research phases of a multi-stream, interdisciplinary civic technology innovation project.
• Facilitated the planning, budgeting, and coordination of a multi-sited diary study, in-home interviews, context labs, as well as prototype demand validation sessions with the help of fellow researchers, designers, and.
• Played an integral role in synopsising research insights and then communicating these insights to broader project stakeholders at strategic project milestones.
• Facilitated the translation of insights from exploratory qualitative research into high-fidelity, testable design prototypes.
• Assisted the development of Connected's internal research operations with the help of fellow researchers and senior executives.

Toronto, Canada Area

• Integrated anthropological insight into 10 different projects with both existing and new clients, each with a different set of objectives. These included: brand strategy; category and market value driver foresight.
• Contributed towards the expansion of the firm's consulting offering through the creation of therapeutic area exploration tools. These tools have increased project efficiency by 50%.
• Therapeutic areas experience included: oncology, rheumatology, virology, gastroenterology, neurology, mental health, and holistic wellness more generally.
• Areas of research methods experience included: academic literature reviews; discourse analyses; online studies; focus groups; and in-depth ethnographic immersions.
• Delivered presentations and workshops on innovative market research methods and perspectives at regional North American thought-leadership conferences, including IIeX North America.
• Led project planning and pitching initiatives, including costing and timeline configuration as well as proposal presentations.

Toronto, Ontario, Canada

Helsinki Area, Finland

• Planned and co-conducted large-scale consumer segmentation and analysis through two-and-a-half weeks of ethnographic fieldwork across Finland. This included conducting and analyzing nine five hour-long interviews.
• Co-conducted brand-purpose creation and validation with recruited key opinion leaders for a consumer packaged goods project.
• Co-created a new product pipeline with the help of external designers and lead users for a consumer packaged goods project. This pipeline passed quantitative validation with flying colours.
• Conducted a week-long ethnographic fieldwork phase in Copenhagen as part of a global urban mobility project.

London, United Kingdom

• Coordinated the social, professional development, academic, and communications strategy of one of Britain’s most progressive student-led gender and sexual emancipation societies with the help of fellow committee.
• Instigated the re-branding of the entire student society and increased social media presence so as to reflect our deepening desire for more comprehensive representation within the gender and sexually diverse ('GSD').
• Coordinated the society’s re-branding and annual fund expansion initiatives respectively.
• Led the Alliance to a Silver Star Award as part of the LSESU’s society leadership accreditation scheme.

New Delhi Area, India

• Charged with co-publishing a special report on the link between cybersecurity, Indian data protection jurisprudence, and the multistakeholder mode of digital governance in contemporary India.
• Engaged deeply with debates on the importance of multistakeholderism to regulating encryption, the role of gender and institutional pluralism on contemporary digital governance, as well as the importance of.
• Planned digital capacity building workshops for Indian law enforcement personnel with the help of the British Foreign & Commonwealth Office.
• Facilitated the organization and coordination of international conferences, including (but not limited to): the joint-conference between Observer Research Foundation and the World Economic Forum on 'Digital in South.
• Research findings were published by the Observer Research Foundation, the South Asia Centre at the London School of Economics and Political Science, as well as the Oxford India Policy Blog of the University of Oxford.

London, United Kingdom

• Worked in a large team so as to bring together the economic, ideological, environmental, political, and foreign-policy related considerations that need to be accounted for in forecasting the future of post-Brexit Europe.
• Organized two panel discussions on the relationship between Islamophobia and the contemporary European Union, with academic speakers from the School of Oriental and African Studies, the London School of Economics and.
• Facilitated in the planning and coordination of conference logistics.

London

• Compiled and lead one of the organization’s International Development initiatives to increase the organisation’s cooperation with over 100 new Afghan NGOs, INGOs, and international business enterprises.
• Worked in a team to organize an international conference entitled ‘Afghanistan’s New Reality’ at Portcullis House that drew an audience of over 130 people to discuss the successes and failures of the Afghan Unity.
• Organized, analyzed, and disaggregated extensive quantities of legal data for the years 2013 to 2015 from the organisation's two Citizens' Advice Centres in Kabul and Puli Khumri.
• Awarded 'Lasting Legacy Award' in honour of the invaluable contributions made to the organisation during the duration of the internship.
• Nominated for an 'LSE Volunteer Award' in 2016.

London, United Kingdom

• Planned, managed, and retrospectively evaluated a wide and diverse range of social events for the 300 residents at the Urbanest student hall.
• Charged with advertising all social events through direct electronic communication with students through Facebook and Email.

Master Of Philosophy - Mphil, Health, Medicine, And Society, First Class

This degree was undertaken at St. John's College with the generous support of a fully-funded Wellcome Trust studentship. Courses taken.

Bachelor’S Degree (Hons.), Social Anthropology, First Class Honours

• Student Events Officer for Urbanest Student Accommodation Student Halls Committee • Student Tutor for the LSE Student Recruitment.

Oulun Lyseon Lukio, International Baccalaureate, 43/45 International Baccalaureate Points (Top 0.8% Worldwide)

Activities and Societies: Les Mills Exercise Instructor - Oulu Art School Drama Club Member - School Community Service Participant.