Alexandra Jackson Email & Phone Number

Shaftsbury, Vt

- Advise and educate the OEM level clients on digital marketing best practices to optimize and maximize the value of their online presence. Train clients to effectively utilize the advertising features to drive revenue.- Oversee a zone of enterprise accounts, leading the success of Subaru of America and Hyundai Corporation.- Improve customer awareness, conceptualizing a go-to-market strategy throughout the business units.

- Oversaw the account management lifecycle for a book of business of > $2M annually. Managed the development of dealers ensuring efficient and effective performance.- Maintained churn of < 3% by conducting quarterly business reviews, training customers on features, offering custom solutions to their business needs, and providing exceptional service.- Maximized the value of the digital software via virtual and on-site “best-practice workshops” for clients

Burlington, Vermont Area

DEALER.COM was acquired by Cox Automotive.- Managed > 70 accounts, conducting regular performance management calls for the entire portfolio, ensuring touchpoints at least once per month.- Cultivated relationships to promote and monitor the growth of dealer account base.- Stayed abreast of productivity. Analyzed and presented utilization data for business-critical decisions.- Analyzed website traffic and visuals; collaborated with the Digital Specialist to make adjustments/enhancements to client web pages. Drove revenue for clients.

- Partner with the Digital Advisor to bring best-practice digital marketing solutions to clients by consistently updating websites and online ads.

Vermont

- Intuitively matched account types and perks with customers’ financial profile and need. Assisted customers with various banking services such as opening new checking, savings, and money market accounts.- Sold products and services, such as overdraft protection and round-up savings options. Referred other sales opportunities (e.g. college financial planning) to appropriate banker.- Developed sales techniques to drive profitability and coached others to upsell to improve the bank’s overall district performance.- Expanded customer relationships by maintaining a regular follow-up process to build rapport.