Alexandra Lloyd Email & Phone Number

Atlanta, Ga

• Responsible for leading the EY-Adobe Alliance business development activity in the Advanced Manufacturing & Mobility sector• Bring together key Adobe alliance stakeholders to collaboratively drive strategic initiatives and enable revenue growth• Cultivate relationships with top Adobe-Alliance target priority clients and work across the EY ecosystem to drive a coordinated market effort• Elevate visibility of the EY-Adobe Alliance by orchestrating education and awareness campaigns internally with EY colleagues• Drive innovation for solution co-development and strategy with the EY-Adobe Alliance

Atlanta, Georgia, United States

• Exceeded $10M in revenue for Adobe during my tenure• Played a critical role in ensuring the success of customer engagements and achievement of revenue goals for Adobe Consulting Services• Designed & sold high value services engagements to support Adobe product sales into both new logo accounts and existing customer base• Lead the development of services proposals and contract negotiations• Managed executive level client relationships and provided team oversight during services delivery• Effectively collaborated cross-organization, including PMO, Sales, Customer Success and Product Management throughout the customer lifecycle

Remote-Us

• Played a critical role in ensuring the success of customer engagements and achievement of revenue goals for Marketo Consulting Services• Designed & sold high value services engagements to support Marketo product sales into both new logo accounts and existing customer base• Lead the development of services proposals and contract negotiations• Managed executive level client relationships and provided team oversight during services delivery• Effectively collaborated cross-organization, including PMO, Sales, Customer Success and Product Management throughout the customer lifecycle

Atlanta, Ga

W3Design is an Atlanta-based agency that helps clients increase their brand awareness, brand preference and revenue. Our strategies provide the foundation for brilliantly executed creative: Whether that’s print-based, jaw-dropping retail point of sale, or click-stopping digital marketing campaigns that reduce bounce rate and increase site engagement. Clients love us because we deliver on time, all the time, often to extremely tight deadlines: Perhaps one of the reasons we are a popular partner for other agencies who white-label our services. Why our clients work with us: Retail POS – design, print & production, Event display design, Printed marketing collateral, Mobile Marketing, User Experience (UX) Design, Website design & build, Landing page/ Web page design & production, Marketing automation, Search engine optimization, Social media marketing, Campaign strategy, Really engaging company presentations (PowerPoint or InDesign) Client Industries: CPG, Tourism, Real Estate, Technology, Retail, Telco

Atlanta, Ga

Platform28 is a cloud contact center solution provider that combines Contact Center, PBX, IVR, and Network Call Routing into a single platform.Led the charge in company's re-branding. Accountable for developing and implementing a multi-channel marketing strategy incorporating PR, Social Media, SEO, Events & digital marketing. Digital strategy delivered +70% increase in new visitors over a 6 month period. Implemented a fast-track social media strategy that delivered +150% increase in Twitter followers over a three month period.

Atlanta, Ga

Designed and implemented multi-faceted sales/ marketing lead generation campaign that resulted in +40% increase in site traffic 2010-2011 year on year. Headed Mobile Marketing Sales unit tasked with driving mobile marketing sales. Corporate marketing strategy & execution – planning, lead gen , media buy, website management & SEO, social media, & PR & Digital agency management; managed annual marketing budget of $2M. Global Carrier Relations & Connectivity Partner Management. Liaised with customers on international messaging solutions. Negotiated contracts with new global connectivity partners to extend international message delivery capabilities & ensure optimum pricing and delivery routing for customers’ messaging programs

Atlanta, Ga

Maintained connectivity relationships and pricing with US-mobile operators and global delivery partners and negotiated strategic partnerships with new suppliers to ensure optimum pricing and delivery routing for customers’ messaging programs. Worked with sales and customers on international message strategies.

Atlanta, Ga

With a team of 15 field sales representatives, lead sales & marketing activities for the South Area designed to promote the Nokia brand & drive device sell through in multi channels of distribution. Responsible for sell-out sales strategy/account performance for Company Owned Retail (COR), Indirect & Telesales for the South Area & Nationally for Ecomm, Etail & National RetailDrove $12+MM in new revenue and achieved top leader board position in H2-09 by leveraging Verizon Wireless customer relationships & negotiating key strategic campaign opportunities with corporate & indirect channel.Delivered +$300K over plan through collaboration with VZW on a back-to-school promotion across the Southern region - achieving a Nokia-Verizon team first to become the first Area that had ever exceeded estimated plan.

Atlanta, Ga

Collaborated with Sales team to negotiate sell-in and sell-through campaigns that drove business objectives & delivered on Account sales plans. Drove $3+MM in revenue over 90 days by working with Sales to sell-in a multi-vendor mailer initiative featuring the first Nokia AT&T device to a major membership warehouse. Promoted the Nokia brand by driving marketing efforts through multi-AT&T channels of distribution - Regional markets, Retail, Online, DMDR & Wireline. Helped achieve $48MM in new sales, increasing market share from 1.5% to 37%, by collaborating with Sales to range an entry-level prepaid device at National Retail. Won a Davey award for an online interactive game that trained carrier sales reps on new products & services - increasing awareness of new Nokia devices and associated technology. Developed and maintained key customer relationships at Regional and Market levels. Worked with agency of record to develop & execute sales promotion & sales training/ incentive plans. Managed annual budget in excess of $8MM

Toronto, On

Supported device growth at key customers by devising marketing initiatives to drive sales through multi channels of distributionDeveloped TPO for key products to ensure successful sell-in at Carrier and created GTM & Lifecycle marketing plans for all devices. Worked with creative and web agencies to deliver compelling collateral and online consumer and channel programs.Owned & maintained strong relationships with key contacts at the Carrier and with key retail and dealer channel partners. Collaborated cross-business groups to leverage brand assets in channel initiatives. Managed $2MM annual channel marketing budget

Bachelor Education, English, Theatre, Education

A-Levels, French,English, Theatre Studies

Activities and Societies: Vice President, Student Council Drama Club