Alexandra Mcdaniel Email & Phone Number

Scottsdale, Az, Us

Scottsdale, Az, Us

Vancouver, Bc, Ca

Vancouver, Bc, Ca

New York, Ny, Us

New York, Ny, Us

• Manage a $50k annual budget with responsibility for operations, retail sales, and marketing for a studio with monthly attendance of 4k+ customers in a boutique fitness community • Beat bi-weekly retail launch day goals by 130%, increasing the monthly goal to $15k+• Increased retail sales conversions to 1.2% higher than company average• Evaluate monthly P&L statements to assess the state of the business and identify areas of opportunity to increase membership and operational efficiency• Connect with businesses, brands, and instructors through grassroots marketing and exclusive events to identify future partnerships• Partner with cross-functional teams to develop creative strategies to increase customer attendance through week-over-week and month-over-month metrics • Lead a staff of 11 employees with responsibility for recruiting, onboarding, and training

New York, Ny, Us

Atlanta, Georgia, Us

• Managed 100 key vendor accounts to ensure optimal digital content; refreshed landing pages for 10k SKUs on to optimize content, resulting in a 32% sales increase• Collaborated with vendor teams and merchants to optimize e-commerce displays driving $13k+ in hidden revenue through cross-merchandising and customized enrichments• Performed category audits with exceptional attention to detail assessing 1k+ vendor images, product descriptions, accessories, and collections

New York, New York, Us

• Managed project financials from $1k-$100k while overseeing team member time tracking and reconciling against project budgets• Led cross-functional team on all mobile content creation including development of 100+ online mobile offers, brand refreshes, and ADA compliance while managing project tasks and timelines• Acted as liaison between clients and internal multi-disciplinary project teams ensuring accurate project completion on time, within budget, and aligned to marketing strategies • Developed project budgets, timelines, creative briefs, and coordinated creative reviews

Flowery Branch, Ga, Us

• Executed in-game promotions for corporate partners (e.g., Quikrete and Georgia Power) and managed winner selection and contact, game-day instruction, and check-in• Led client relationship and aided in the planning key partner presenting games for Coco-Cola and Verizon Wireless • Served as brand ambassador for Georgia Lottery executing eight Tailgate Team grassroots marketing appearances resulting in sales of 1300+ Falcons scratch-off tickets• Organized corporate events including a private tailgate event for 150+ Verizon employees and SEC Championship tailgate event for 200+ Southern Company employees• Supported the execution of the Coco-Cola half-time show with 24 former Falcons athletes

Tucson, Arizona, Us

• Assisted Director of Player Personnel with all aspects of recruiting process including Official Visit Weekends, Camps, Clinics, NFL Pro Days• Oversaw the assembly and design of 4,000 mailings and promotional materials daily to boost relations between high school recruits and the team• Managed 28 interns, recruits, and coaches on game days, strengthening customer service skills

Scottsdale, Arizona, Us

• Wrote and managed multiple clients' social media networks such as Facebook, Twitter, Pinterest, and Instagram• Wrote blog posts and articles for clients to be published on company web pages• Researched trending news topics that pertained to client and wrote news releases to be published throughout the media