From the legal field to the entertainment industry, my career has taken me on a diverse path. I began working in law as a litigation clerk after graduating university, collaborating with large companies like City of Hope and Eli Lilly and Company. After studying law in the Bay Area, I returned to southern California and joined Tennis Channel, and spent time in the edit bays with producers, took show submissions and pitches, and observed content licensing negotiations. Transitioning fully into the entertainment industry, I discovered my passion for content strategy, partnership development, and creative collaboration. At NBCUniversal and Hallmark Media, I forged strong relationships with studio partners and producers and led cross-functional teams, driving strategic partnerships and optimizing content portfolios.Working closely with teams in marketing, sales, research, business affairs, finance and operations, I ensured programming initiatives aligned with business objectives and contributed to subscriber and revenue growth, and reinforced Hallmark Media’s position as a leader in entertainment. From my early career in law to now two decades in entertainment, my journey reflects a blend of strategic thinking, negotiation expertise, and a passion for creating viewer experiences that move audiences through storytelling. Proud Banana Slug and graduate of UC Santa Cruz.
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Vice President, Programming & AcquisitionsHallmark Media Feb 2017 - Apr 2024Studio City, Ca -
Director Of ProgrammingCrown Media Family Networks Sep 2011 - Jan 2017Studio City, Ca -
Manager, International Program Planning & AcquisitionsNbcuniversal, Inc. 2008 - Aug 2011Greater Los Angeles Area -
Manager, Program Planning & AcquisitionsTangerine Global 2007 - 2008 -
Programming CoordinatorTennis Channel 2005 - 2007Santa Monica -
ParalegalLief, Cabraser, Heimann & Bernstein, Llp 2004 - 2005San Francisco Bay Area
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Litigation ClerkIrell & Manella, Llp 2001 - 2003Greater Los Angeles Area
Alexandra Smith Education Details
Frequently Asked Questions about Alexandra Smith
What is Alexandra Smith's role at the current company?
Alexandra Smith's current role is Content Strategy & Acquisitions | Strategic Partnerships | Cross-Functional Collaboration | Strategic Planning | Contract Negotiation | Original Programming | Creative Partnerships | Team Leadership |.
What schools did Alexandra Smith attend?
Alexandra Smith attended University Of California, Santa Cruz, Golden Gate University, School Of Law.
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Alexandra Smith
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Alexandra Smith
San Francisco, Ca -
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