Alexandra Smith

Alexandra Smith Email and Phone Number

Chief strategy officer at The 19th* @ The 19th
austin, texas, united states
Alexandra Smith's Location
Fort Collins, Colorado, United States, United States
Alexandra Smith's Contact Details

Alexandra Smith personal email

n/a

Alexandra Smith phone numbers

About Alexandra Smith

Alexandra Smith is chief strategy officer for The 19th. Previously, she was the Director of Growth for the media and tech startup WhereBy.Us and held various audience roles at The Coloradoan and The Asbury Park Press. She brings human-centered design principles to audience development and product strategy in news organizations. She's a graduate of the Sulzberger Executive Leadership Program at Columbia University, the Poynter Academy Program for Women in Digital Media and a Knight Visiting Nieman Fellowship at Harvard University. She currently lives in Colorado.

Alexandra Smith's Current Company Details
The 19th

The 19Th

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Chief strategy officer at The 19th*
austin, texas, united states
Website:
19thnews.org
Employees:
26
Alexandra Smith Work Experience Details
  • The 19Th
    Chief Strategy Officer
    The 19Th May 2024 - Present
    -Lead The 19th's first strategic planning process
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  • The 19Th
    Audience Director
    The 19Th Jan 2021 - May 2024
    -Lead the audience team, assigning and overseeing editorial and product initiatives to meet our reach, engagement and conversion goals across distributed platforms-Oversee analytics, including gathering and reporting of insights from across platforms to inform daily and strategic decisions to serve readers-Collaborate with editors to strengthen audience-centric story ideation, SEO and headline best practices-Work with product colleagues to implement a user research strategy
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  • Whereby.Us
    Growth Director
    Whereby.Us Dec 2017 - Dec 2020
    -Research, design, and develop the company's audience and revenue growth products-Lead the company’s strategy, growth, and development of direct reader revenue, increasing revenue generated from the program by 5 times in one year-Build and improve the company’s understanding of our user funnel, and lead strategic initiatives to maximize growth at various stages of user engagement leading to a 20% increase in newsletter opens-Build and improve user acquisition strategies, helping to grow newsletter subscribers by 4 times in year one with the company-Build the company’s first fully remote growth team, and lead an experimental culture across teams
  • Fort Collins Coloradoan
    Audience Engagement Editor
    Fort Collins Coloradoan May 2014 - Dec 2017
    Fort Collins, Colorado Area
    -Built and led the newsroom’s first 10-person engagement team to maximize opportunities to turn audience data into audience growth, tripling average reader time spent on site and achieving 50% mobile readership-Built and tested Gannett’s first membership program, with learnings shared across the company’s 100+ local newsrooms-Led distributed platform experiments with revenue growth success, including podcasts, chatbots, and in-person events
  • Asbury Park Press
    Senior Online News Producer
    Asbury Park Press Aug 2011 - May 2014
    Neptune, Nj
    -Trained employees of Gannett’s largest newsrooms in audience development and engagement strategies-Grew digital readership using multiple content management systems to optimize content for owned and distributed platforms-Collaborated with team to build special digital presentations for news events, most notably superstorm Sandy
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Alexandra Smith Skills

Blogging Social Media Content Management Facebook Editing Newspapers Editorial Breaking News Social Networking Press Releases News Writing Ap Style Research Social Media Marketing Copy Editing Networking Journalism Video Omniture Google Analytics Microsoft Office Google+ Customer Service Editing/proofreading Email Marketing Youtube Instagram Twitter Tumblr Administrative Work Media Relations Cms Web Content Online Journalism Digital Media Newsletters Multimedia Seo Content Strategy Web Content Management Wordpress Blogger Online News Customer Acquisition Writing

Alexandra Smith Education Details

Frequently Asked Questions about Alexandra Smith

What company does Alexandra Smith work for?

Alexandra Smith works for The 19th

What is Alexandra Smith's role at the current company?

Alexandra Smith's current role is Chief strategy officer at The 19th*.

What is Alexandra Smith's email address?

Alexandra Smith's email address is as****@****ers.edu

What is Alexandra Smith's direct phone number?

Alexandra Smith's direct phone number is +173268*****

What schools did Alexandra Smith attend?

Alexandra Smith attended Rutgers University, Columbia University - Graduate School Of Journalism, The Poynter Institute, Harvard University.

What are some of Alexandra Smith's interests?

Alexandra Smith has interest in Children, Education.

What skills is Alexandra Smith known for?

Alexandra Smith has skills like Blogging, Social Media, Content Management, Facebook, Editing, Newspapers, Editorial, Breaking News, Social Networking, Press Releases, News Writing, Ap Style.

Who are Alexandra Smith's colleagues?

Alexandra Smith's colleagues are Sabreen Dawud, Anne Musial, Chabeli Carrazana, Fernanda Santos, Sara Luterman, Zurii Conroy, Shrm-Scp, Flora Peir.

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