Responsible for overseeing and executing digital marketing and operations including the following:• Customer growth: customer acquisition, activation, retention• Creating and implementing targeted marketing strategies including multi-channel consumer segmentation• Executing landing page creation and conversion optimization strategies• Developing mobile app content strategies, including app store optimization, push notifications, and inbox messages• Overseeing online advertising and email marketing• Providing data analysis and interpretation, e.g., business intelligence reporting, web/mobile analytics• Asset management including website, mobile application, email database

• Managed multi-channel marketing campaigns • Developed and executed social media strategy • Created viral user engagement and acquisition with Tastebud Games platform

• Consumer profiling and personalization specialist for mobile/web products• Project management including: data analysis, interpretation, survey design and implementation and reporting• Provides meaningful and actionable recommendations to cross-functional teams• Execution of market research and competitive analysis

• Oversaw the women’s division of styleseek.com• Developed consumer segmentation for personalized web and email experiences• Created product mix & pricing strategy for website• Generated weekly personalized email campaigns• Managed website, email and social content• Managed internal editorial team and external brand partnershipsPrior to being promoted to the Manager of the Women's Division, I worked as a Marketing intern where I focused on:• Consumer research and profiling• Creating trend reports• Copywriting and editing *StyleSeek functions under Tastebud Technologies