Social Media Specialist
Current- Assist the Social Media Manager in planning and executing the company’s social media strategy- Create and implement SMO (social media optimization) as well as maintain and promote brand identity across multiple platforms- Maintain community management of online review sites and social media channels- Assist in writing effective copy in the company voice for major social media platforms- Support the social media manager in actively reporting on organic and paid social media insights- Responsible for coordinating with the social media and creative teams to create original multimedia assets that support social marketing initiatives.- Identifying authoritative and influential individuals and brands on the social web and implementing a social networking strategy to facilitate and nurture strategic partnerships.- Support the social media manager with implementation and optimization of paid social media campaigns.- Maintaining an active, well-rounded presence in social media, demonstrating a command of each network and their best practices, and easily adopting the brand voice in each. - Performing social listening, customer care, and reputation management in line with the brand’s moderation policy, reporting on findings, and providing feedback to appropriate internal stakeholders as needed.
