Alexandra Lacroix Email and Phone Number

-Manage and execute brand- and marketing-focused activities, including the website, blogs, newsletters, social media, campaigns, and events.-Develop insights to inform evolving agency marketing strategies.-Shape brand positioning and messaging strategies.-Focus on targeting strategies to reach the right prospects for the pipeline.-Lead a collaborative approach to content publishing strategy and content creation.-Work with the design team to deliver assets for all marketing tactics.-Ensure marketing strategies align with overall business acquisition goals.-Track and assist with agency awards program entries.-Plan and attend conferences representing the agency.

• Own tactical implementation of marketing and communications projects such as graphics creation, social media and collateral/asset creation and internal and external communications.• Work independently to collaborate with Sales, Engineering and Operations teams to support development of collateral, technical sheets, case studies, infographics social media campaigns and blog postings. • Use data to measure and analyze marketing performance, then generate solutions and ideas for improvement.• Work cross-functionally and build strong working relationships with entire organization to promote and integrate marketing strategies and assist with change management across the organization. • Maintain and iterate an editorial/content calendar.• Manage content on the website and lead social media engagement by producing daily content and strategizing for increased exposure.• Liaison with external vendors to execute promotional events and campaigns. • Collaborate with partner, customer and investor marketing and communications professionals to coordinate brand awareness and marketing efforts.• Write, proofread, and edit creative and technical content across different mediums • Responsible for coordinating and managing the logistics and surrounding tradeshows/events and sponsorships schedule and assisting with various marketing programs and activities.• Independently manage the marketing and communications component of the CRM program, Mailchimp, including the dissemination of marketing campaigns and messages. • Assist with the implantation of marketing and communications programs aimed at promoting channel, distribution and newly minted partners to streamline messaging and marketing. • Maintain accurate financial reporting, ensure all marketing purchases are accounted for and processed.

•Coordinate the development, delivery, and measurement of all facets of marketing campaigns, including print collateral, web pages, webinars, white papers, public relations/social media, and digital activities (emails, SEO/PPC, ads, etc.)•Collaborate with Marketing Operations teams to schedule and develop tactics and assets to execute, integrate changes, and modify/improve campaign content.•Campaign Production: Produce and deploy e-mails, web pages, forms and simple multi-touch programs for campaigns.•Project Coordination: Coordinate with designers, writers, web, public relations/social media and events teams to develop campaign assets and implement associated campaign tactics. •Campaign Execution: Assist marketing campaign managers with implementing marketing plans and programs that increase awareness and drive lead engagement.•Campaign Reporting: Provide campaign analysis reports and performance metrics (for e-mails, web pages, digital tactics, etc.)•Market Research: Perform industry and competitive research as needed.

•Tracking key Membership & Corporate initiatives•Set up, help manage and close prospects in CRM (Salesforce)•Complete daily reconciliations on accounts •Provide weekly reporting updates•Coordinate sales teams members’ schedules for meetings•Ensure sales staff is stocked with marketing materials for all applicable PartnerMD locations•Assist Marketing team in creation of materials and inventory management•Mail marketing materials to prospects and new PartnerMD members

• Managed the writing, photography and interviewing for a feature series of blog postings for RVABlog.org.• Constructed a questionnaire to update data on local business and input the information into the company database.• Sent prospect emails to business lead contacts to assist the sales team.• Created Microsoft Excel sheets and Word document tables. • Researched venues, pricing and scheduling about clients for Sports Sales team. • Inputted data for customer relationship management site.