Alex Lacroix Email & Phone Number

Colorado Springs, Co, Us

•Spearheaded the identification and acquisition of sponsorship deals, crafting compelling pitch decks and proposals tailored to client needs.•Managed, executed, and monitored contractual deliverables for key partners, including SCUF Gaming, Respawn Gaming, Tyson Foods, Bush’s Beans, MNVL, and more.•Orchestrated digital and on-site activations to maximize fan engagement, including the successful execution of a groundbreaking Call of Duty “Home Series” live event, attracting thousands of fans.

Greater Minneapolis-St. Paul Area

Started as an intern for 8 months then got promoted to Marketing Coordinator. Responsible for assisting the execution and maintenance of digital marketing strategies across various social channels for Version1, a multi-property esports organization and operator of Minnesota RØKKR (Call of Duty League), Version1 (Rocket League and VALORANT) and VersionX (VALORANT).

Iowa City, Iowa

An intensive 3-semester marketing program for the top 20 marketing undergraduates in the class of 2020• Created a new brand identity for a volunteer organization by changing the name, logo, and creating a marketing strategy• Designed and won a marketing campaign competition for the city of Dubuque, IA in an effort to increase tourism• Conducted extensive market research and created an actionable plan for an AI startup to generate a go-to-market strategy

Iowa City, Ia

Twitter.com/TippieIowaInstagram.com/TippieCollegeFacebook.com/TippieIowa• Manage social media accounts for Tippie College of Business, posting to engage followers and promote the brand’s voice• Create social media content, graphics, and images consistent with the College’s branding• Track analytics across Tippie accounts recording monthly engagement, impressions, and follower data to identify trends

Portland, Oregon

• Communicated brand activities through US Sports (Football, Baseball, Hockey, Lacrosse, Volleyball, Tennis)• Activated the brand at different US Sports events (ex. Little League Softball World Series) with a focus on gaining market share with Gen Z• Developed in-depth research and marketing strategies for how to “Win the Kid” demographic• Competed in an Intern Hackathon case study and presented via livestream to the entire company• Learned how the company operates on a global scale with a world headquarters in Germany• Experienced behind the scenes content development, photoshoots and asset management

Greater Minneapolis-St. Paul Area

For the Summer of 2017, I worked at the Minnesota Super Bowl Host Committee in the Business Connect department prior to the 2018 Minnesota Super Bowl. The Business Connect program is an initiative started by the NFL and the Super Bowl Host Committee in an effort to involve local minority owned vendors with Super Bowl LII activities and events. Throughout the summer I accomplished the following:•Vetted and selected 422 (out of 1.000+) eligible local minority owned vendors to be included in the Business Connect Resource Guide•Coordinated workshops and vendor showcases•Communicated consistently with vendors, NFL Super Bowl sponsors, and contractors•Created presentation slide decks, spreadsheets, newsletters, and event invites•Documented meeting discussions and minutes•Controlled Business Connect email account•Conducted large scale surveys

This job provided me with experience in customer service, manual labor, and basic business operations. I worked alongside peers and superiors to make country club members' experiences the best possible. I collaborated with my peers to clean clubs, golf carts, and provide help on the golf course. A large part of the job was to interact with members and to assist them with anything needed.

Vantage

• Worked with renowned generational expert, David Stillman, to effectively communicate GenZ views and expectations in the workplace• Researched ways to effectively use infographics to portray information to different demographicsDeveloped infographics based on previously gathered statistics to communicate information about GenZ

Vantage

• Conducted primary and secondary research regarding the use of apps for communication in education• Hosted a survey and focus groups to further understand how the target market uses technology to in the classroom• Developed a prototype user interface based on simplifying user experience, making the app more effective• Designed new logos to potentially replace the current logo to give the company a clearer message

Vantage

• Wrote a research report defining the key components of an effective social media marketing campaign • Created a written strategy that outlined the campaign objectives and the campaign schedule • Contacted social influencers and sponsors to help promote the campaign• Assisted with the launch of the marketing campaign across social media platforms • Provided a final presentation with a guide of how to launch a social media campaign to the Be Own Sports’ executives

Vantage

• Conducted high levels of secondary market research on first time buyers and the automotive industry• Performed primary research to better understand the first time car buyer demographic • Proposed recommendations for a new website that provides resources for young adults looking to buy a car• Provided a full presentation with a proposed program for first time car buyers to the top executives at Village Automotive Group

Bachelor Of Business Administration - Bba, Marketing

Direct Admit to the Tippie College of Business at the University of Iowa - Marketing Major

Education record

Activities and Societies: VANTAGE Global Business Immersion Program (2014-2015), VANTAGE Graphic and Product Design Business Immersion.