Alex Lacroix

Alex Lacroix Email and Phone Number

Special Events and Marketing Coordinator @ Professional Rodeo Cowboys Association
Colorado Springs, CO, US
Alex Lacroix's Location
Colorado Springs, Colorado, United States, United States
Alex Lacroix's Contact Details

Alex Lacroix personal email

n/a

Alex Lacroix phone numbers

About Alex Lacroix

Alex LaCroix is a dynamic marketing professional with a strong background in both sports and gaming. He has worked extensively in partnerships and marketing for the Minnesota Røkkr, a Call of Duty League franchise, and Version1, a professional esports organization. Alex is passionate about driving revenue growth through strategic brand partnerships within the gaming industry.A 2020 graduate of the University of Iowa’s Tippie College of Business, Alex gained valuable experience through internships with adidas in Portland, OR, and the Minnesota Super Bowl Host Committee ahead of Super Bowl LII in Minneapolis, MN.

Alex Lacroix's Current Company Details
Professional Rodeo Cowboys Association

Professional Rodeo Cowboys Association

View
Special Events and Marketing Coordinator
Colorado Springs, CO, US
Website:
prorodeo.com
Employees:
248
Alex Lacroix Work Experience Details
  • Professional Rodeo Cowboys Association
    Special Events And Marketing Coordinator
    Professional Rodeo Cowboys Association
    Colorado Springs, Co, Us
  • Version1 + Minnesota Røkkr
    Partnerships Coordinator
    Version1 + Minnesota Røkkr Nov 2022 - Jul 2023
    •Spearheaded the identification and acquisition of sponsorship deals, crafting compelling pitch decks and proposals tailored to client needs.•Managed, executed, and monitored contractual deliverables for key partners, including SCUF Gaming, Respawn Gaming, Tyson Foods, Bush’s Beans, MNVL, and more.•Orchestrated digital and on-site activations to maximize fan engagement, including the successful execution of a groundbreaking Call of Duty “Home Series” live event, attracting thousands of fans.
  • Minnesota Røkkr / Version1
    Marketing Coordinator
    Minnesota Røkkr / Version1 Oct 2020 - Nov 2022
    Greater Minneapolis-St. Paul Area
    Started as an intern for 8 months then got promoted to Marketing Coordinator. Responsible for assisting the execution and maintenance of digital marketing strategies across various social channels for Version1, a multi-property esports organization and operator of Minnesota RØKKR (Call of Duty League), Version1 (Rocket League and VALORANT) and VersionX (VALORANT).
  • The University Of Iowa Tippie College Of Business
    Marketing Institute Student
    The University Of Iowa Tippie College Of Business Nov 2018 - May 2020
    Iowa City, Iowa
    An intensive 3-semester marketing program for the top 20 marketing undergraduates in the class of 2020• Created a new brand identity for a volunteer organization by changing the name, logo, and creating a marketing strategy• Designed and won a marketing campaign competition for the city of Dubuque, IA in an effort to increase tourism• Conducted extensive market research and created an actionable plan for an AI startup to generate a go-to-market strategy
  • The University Of Iowa Tippie College Of Business
    Social Media Intern
    The University Of Iowa Tippie College Of Business May 2018 - May 2020
    Iowa City, Ia
    Twitter.com/TippieIowaInstagram.com/TippieCollegeFacebook.com/TippieIowa• Manage social media accounts for Tippie College of Business, posting to engage followers and promote the brand’s voice• Create social media content, graphics, and images consistent with the College’s branding• Track analytics across Tippie accounts recording monthly engagement, impressions, and follower data to identify trends
  • Adidas
    Brand Communications - Us Sports Intern
    Adidas May 2019 - Aug 2019
    Portland, Oregon
    • Communicated brand activities through US Sports (Football, Baseball, Hockey, Lacrosse, Volleyball, Tennis)• Activated the brand at different US Sports events (ex. Little League Softball World Series) with a focus on gaining market share with Gen Z• Developed in-depth research and marketing strategies for how to “Win the Kid” demographic• Competed in an Intern Hackathon case study and presented via livestream to the entire company• Learned how the company operates on a global scale with a world headquarters in Germany• Experienced behind the scenes content development, photoshoots and asset management
  • Minnesota Super Bowl Host Committee
    Business Connect Intern
    Minnesota Super Bowl Host Committee May 2017 - Aug 2017
    Greater Minneapolis-St. Paul Area
    For the Summer of 2017, I worked at the Minnesota Super Bowl Host Committee in the Business Connect department prior to the 2018 Minnesota Super Bowl. The Business Connect program is an initiative started by the NFL and the Super Bowl Host Committee in an effort to involve local minority owned vendors with Super Bowl LII activities and events. Throughout the summer I accomplished the following:•Vetted and selected 422 (out of 1.000+) eligible local minority owned vendors to be included in the Business Connect Resource Guide•Coordinated workshops and vendor showcases•Communicated consistently with vendors, NFL Super Bowl sponsors, and contractors•Created presentation slide decks, spreadsheets, newsletters, and event invites•Documented meeting discussions and minutes•Controlled Business Connect email account•Conducted large scale surveys
  • Oak Ridge Country Club
    Outside Services
    Oak Ridge Country Club May 2014 - Nov 2016
    This job provided me with experience in customer service, manual labor, and basic business operations. I worked alongside peers and superiors to make country club members' experiences the best possible. I collaborated with my peers to clean clubs, golf carts, and provide help on the golf course. A large part of the job was to interact with members and to assist them with anything needed.
  • Genzguru
    Project Consultant
    Genzguru Jan 2016 - May 2016
    Vantage
    • Worked with renowned generational expert, David Stillman, to effectively communicate GenZ views and expectations in the workplace• Researched ways to effectively use infographics to portray information to different demographicsDeveloped infographics based on previously gathered statistics to communicate information about GenZ
  • Precioustatus
    Project Consultant
    Precioustatus Sep 2015 - Dec 2015
    Vantage
    • Conducted primary and secondary research regarding the use of apps for communication in education• Hosted a survey and focus groups to further understand how the target market uses technology to in the classroom• Developed a prototype user interface based on simplifying user experience, making the app more effective• Designed new logos to potentially replace the current logo to give the company a clearer message
  • Be Own Sports
    Project Consultant
    Be Own Sports Feb 2015 - May 2015
    Vantage
    • Wrote a research report defining the key components of an effective social media marketing campaign • Created a written strategy that outlined the campaign objectives and the campaign schedule • Contacted social influencers and sponsors to help promote the campaign• Assisted with the launch of the marketing campaign across social media platforms • Provided a final presentation with a guide of how to launch a social media campaign to the Be Own Sports’ executives
  • Village Automotive Group Of Minnesota
    Project Consultant
    Village Automotive Group Of Minnesota Sep 2014 - Dec 2014
    Vantage
    • Conducted high levels of secondary market research on first time buyers and the automotive industry• Performed primary research to better understand the first time car buyer demographic • Proposed recommendations for a new website that provides resources for young adults looking to buy a car• Provided a full presentation with a proposed program for first time car buyers to the top executives at Village Automotive Group

Alex Lacroix Skills

Teamwork People Skills High School Students Customer Service Problem Solving Microsoft Office

Alex Lacroix Education Details

Frequently Asked Questions about Alex Lacroix

What company does Alex Lacroix work for?

Alex Lacroix works for Professional Rodeo Cowboys Association

What is Alex Lacroix's role at the current company?

Alex Lacroix's current role is Special Events and Marketing Coordinator.

What is Alex Lacroix's email address?

Alex Lacroix's email address is al****@****lub.net

What is Alex Lacroix's direct phone number?

Alex Lacroix's direct phone number is +195293*****

What schools did Alex Lacroix attend?

Alex Lacroix attended The University Of Iowa Tippie College Of Business, Minnetonka High School.

What are some of Alex Lacroix's interests?

Alex Lacroix has interest in Poverty Alleviation.

What skills is Alex Lacroix known for?

Alex Lacroix has skills like Teamwork, People Skills, High School Students, Customer Service, Problem Solving, Microsoft Office.

Who are Alex Lacroix's colleagues?

Alex Lacroix's colleagues are Maverick Harper, Bonnie Cusimano, Lucas Wilson, Keesha Webster, Beverly Brooks, Ty Taypotat, Jack Simms.

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