Lexi Luber Baldino Email & Phone Number

Greater Chicago Area

- Drives process development and improvement throughout all marketing communications efforts- Manages and coordinates activities through all internal and external channels, as well as with internal and external business partners including advertising agencies and trade show houses- Ensures integration of new concepts and products throughout all media channels online and offline- Develops sales and marketing assets not limited to brochures, website and social content, presentations, videos, promotional gifts

Greater Chicago Area

- Developed integrated strategies in marketing, advertising and PR to generate new and repeat customers- Created collateral to help sales team generate leads- Managed customer relationships through review platforms including Yelp, Facebook, OpenTable, TripAdvisor and Google Business; analyzed feedback and worked with operations teams to implement improvement strategies

Greater Chicago Area

-Developed strategies for marketing, social media and PR to support business goals of group and each concept-Rebranded messaging and design to expand customer base-Produced digital and print media to promote the brand and increase consumer awareness for all concepts-Managed social media accounts for each concept, engaging key audiences through relevant content and PPC advertising-Created blog content, SEO and backlinks to optimize online presence -Wrote digital and offline content for campaigns, promotions, website(s), collateral-Managed all customer review platforms to curate reputation-Worked with PR agency to secure media coverage in local print, online and broadcast outlets-Oversaw in-house special events and outside event productions-Cultivated relationships and cross promotion opportunities with local concierges and businesses

Chicago, Il

Clients:Carnivale, Business Marketing Association of Chicago, Q-BBQ, Aurelio's, Bacino's -Managed day-to-day key account communications-Participated in developing creative strategies for new and existing clients -Wrote digital and offline content for client campaigns, promotions, websites, social media, collateral-Planned and manage small special events or key facets of large event productions-Secured client media coverage in local print, online and broadcast outlets-Compiled press/event/campaign recaps, archives and status reports

Chicago, Il

Clients:Pycnogenol, Swisse Wellness, Fannie May Berries, The Popcorn Factory, Cheryl's and 1-800-BASKETS.com-Developed communications materials including pitches, press releases and press packages-Conducted media outreach to garner coverage and increase brand awareness-Monitored and track media coverage-Coordinated and execute media events -Participated in creative brainstorms-Compiled target media lists using CisionPoint PR software-Provided counsel to clients-Managed social media accounts-Provided additional PR support, administrative and research support to the team

Greater Chicago Area

Clients:Hilton HHonors, membership loyalty program of Hilton Worldwide - Hilton luxury brands, Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts-Developed communications materials for global promotions including pitches, press releases and press packages -Conducted media outreach to garner coverage and increase brand awareness -Monitored and tracked media coverage, collaborating with teams in the UK, China, Turkey and Italy to obtain coverage reports-Participated in brainstorms and assisted in developing creative strategies -Assisted in event planning efforts which included coordinating with vendors and compiling workback schedules -Compiled targeted media lists using CisionPoint PR software-Assisted in general media relations and administrative duties

Chicago, Il

-Developed pitches, wrote press releases, assembled and distributed press packages to media outlets for clients including Adult Chocolate Milk-Conducted daily searches and compiled target media lists using CisionPoint PR software-Helped manage PR events including commercial casting call for Caboodles and backstage logistics at Chicago’s B96 Jingle Bash-Catalogued press clippings

New York, Ny

-Developed pitches, wrote press releases, assembled and distributed press packages to media outlets for clients including seven specialty clothing designers-Conducted daily searches and compiled target media lists using CisionPoint PR software-Wrote content for Facebook and Twitter promoting client brands-Helped plan and execute PR events including opening for P.J.S. Exhibitions