Alexandra P. Email & Phone Number

Atlanta, GA, US

Atlanta Metropolitan Area

Remote

• Managed internal partnerships and teams to successfully launch campaigns
• Executed 500+ projects a year focusing around online campaigns featured on THD.com and social platforms
• Managed internal partnerships with the creative teams, Sales, Media & Ad Success to successfully launch campaigns
• Presented in QBR meetings to leadership showcasing the success, difficulties and volume of the offerings I managed
• Specialized in 4+ different areas of Retail Media including Onsite, Offsite, Brand Pages & FPN Banners
• Involved in business development activities by leading quarterly brainstorm sessions to highlight ourachievements and improvements

Remote

• Partnered with merchants and vendors to effectively communicate creative needs and recommendations according to The Home Depot standards
• Owned all in-store event, promo and off-shelf signage for 300+ projects
• Maintained accurate and up-to-date SKU and store information in an ever-changing climate
• Aligned creative development with The Home Depot's current merchandising strategies for 5+ departments
• Led communication between The Home Depot marketing, signage manager and creative teams
• Taught 2+ trainings a quarter to RRD team members on the three functional signage areas

Remote

• Oversaw $20m OOH Media print & prop projects, specifically for transit stations throughout the United States
• Provided & presented the status of 40+ projects per month to direct and mid-level management
• Effectively communicated any obstacles that arose during the production process to the client or agency
• Documented data specifically targeting the amount of signage reprints that occurred within each project
• Managed resource, technical and budgetary constraints while ensuring on time project delivery
• Cultivated and built excellent working relationships with partners and continued to improve overall level of service

New York, NY

• Prioritize production schedules to stay organized and helps me understand the scope of eachproject and how to confirm a timely execution.
• Prepare estimates and cost analysis reports for the production department, sales departmentand operations department.
• Act as a liaison between all printers and clients so all questions, concerns and issues areanswered and resolved.
• Managing client expectations by keeping them up to date with timelines, budgeting, and challenges
• Communicating effectively with multiple departments (printer, operations, account executives) to ensure projects are meeting milestonesClients: Miller Coors, Bank of America, Coca Cola, FX, Macy’s, Adidas, Air National.

New York, NY

• Learning the business of retail and transit
• Taking on Station Domination projects with the guidance of the Director of Print Production
• Managing client expectations by keeping them up to date with timelines, budgeting, and challenges
• Communicating effectively with multiple departments (printer, operations, account executives) to ensure projects are meeting milestones

Los Angeles, CA & New York, NY

• Collaborated with production team to develop and execute each clients creative expectations
• Facilitated 8+ production assistants on set and allocated them to necessary tasks
• Managed social media accounts while developing and implementing dynamic content to keep people engaged
• Partnered with producers to establish budget, strategy and timelines for $100m projects.
• Maintained accurate and complete financial records
• Established and maintained relationships with all levels of stakeholders.Clients: WWD, Vogue, Tommy Hilfiger, Calvin Klein, Old Navy, Tom Ford, Louis Vuitton, W Magazine, Interview Magazine

Los Angeles, CA

Stamford, CT

Bachelor Of Arts, Communication

Activities and Societies: Intramural Volleyball, Intramural Softball

Design Basics

Exploring the latest color and design trends and how to use them to create spaces that inspire. We examine the characteristics of fabrics.