Alex King Email & Phone Number

New York, United States

ProjectsSidegig Studios: Go to market strategy and product offering launch at Cannes International Festival for Creativity Experience Monks: Creative and content strategy for a collegiate back to school campaign for Adobe Acrobat AI AssistantHumanaut:Brand re-positioning and creative strategy to re-introduce a health food brand

Brooklyn, New York, United States

Clients: Google, AWS, Figma, Apple TV, Intuitive Surgical, G-ResearchLead global brand, marketing, product, and experience strategy for key accounts. Serve as client-facing strategic lead, responsible for ideating and executing strategic work, building and deepening client relationships, and framing projects within the broader brand strategy. Act as an individual contributor or mentor to a team of strategists depending on project needs. Utilize audience insights and industry research to define global go-to-market strategy for new products and audiences, brand and marketing campaigns and digital product experiences. Own end-to-end research from designing, conducting, and analyzing to applying quantitative and qualitative insights. Collaborate with client and partner agencies to execute multi-channel marketing campaigns, branding, feature marketing frameworks, and content programs. Partner with design to determine strategy for multi-surface digital and product experiences.

Seattle, Washington, United States

Clients: Amazon Fire TV, Microsoft, Amazon Books, The Gates Foundation, Washington State LotteryDefine and implement multi-channel customer experience strategies, brand strategy and marketing campaigns. Transformed the Amazon Fire TV business from a 3 month engagement to an ongoing year + partnership that spanned multiple pieces of business and received the highest quarterly CSAT scores among WT clients for 4 quarters. Built and expanded the Fire TV Customer Education Center, including persona research and development, content strategy and testing, creative strategy for new featured content, new features, and new apps. Improved and optimized Fire TV customer lifecycle strategyacross email and display. Moved Fire TV from a single touch setup email to a multi-touch strategy based on specific user actions, designed to trigger high value actions that lead to increased monthly active users and time on device. Served as strategic lead for several MSFT brand campaigns: MSFT 365 for small business, transitioning to hybrid cloud, and Cybersecurity Awareness Month.

Austin, Texas Area

• Uncovered insights for the development of marketing materials across the org• Researched and prepared go to market strategies for key markets• Compiled competitive analyses for business initiatives• Collaborated with the Research & Insights team to create user profiles and personas for major markets• Prepared primary research for potential partnerships / vendors, and coordinated discussions with internal and external stakeholders• Led the COVID19 Community Grants project for all non US markets (UK, Ireland, Australia, New Zealand, India, Mexico, Canada, Germany and France). Managed all reviews, awards and payments to recipients, awarding a total of 83 grants to small businesses worldwide impacted by COVID19.

Austin, Texas

Clients: U.S. Air Force, Southwest Airlines, Food Lion, Jack Link's Jerky, Northwestern Mutual, Ross• Provided strategic input & insights in the development of creative briefs, decks, POVs• Conducted research (focus groups, interviews, surveys, consumer data, & user testing)• Distilled and distributed data analysis from primary research using quant and qual sources• Reported on cultural/societal trends that were relevant to accounts• Defined and directed content strategy for digital and print collateral• Created personas, user journeys, sitemaps, functional requirements, content strategy for digital projects• Collaborated with experience design team to guide wireframes and prototypes

Austin, Texas

• Created and distributed reports utilizing Tableau, Google Analytics, and in-house databases for all digital aspects of Direct to Consumer business lines. This included but was not limited to email, social, display, PPC, SEO, and digital user data• Translated and presented data findings from YETI.com, yeticustomshop.com, and marketplaces to marketing and executive teams with a focus on highlighting tangible action items that drove business initiatives• Inventoried, improved, and migrated an extensive Google Tag Manager setup from previous YETI.com site to new YETI.com site• Forecasted Direct to Consumer demand for out of stock items and other ad-hoc requests

Orlando, Florida Area

Clients: Cisco, Davidoff Cigars, Rocky Mountain College of Art and Design, Publix, Bright House Networks, Florida Hospital, LIM College, Adventist Health University, Stetson University, Videri Chocolate, Lycoming, Hense the Name, and The Los Angeles Film School• Created and implemented processes, templates, and training materials that standardized our SEO offerings from kick off through delivery• Determined KPIs, formed measurement plans, and set trackable goals with clients• Expanded further into User Experience role and tasks as the keeper of all of the quantitative data and followed the curiosity that led me to pursue the qualitative• Conducted and presented research for projects including the traffic, usability, stakeholder interviews, user testing, and competitive analyses• Defined user personas, user flows, and determined site features based on the research and analysis phase• Built sitemaps, wireframes and functional requirements based on the user personas and user flows • Consulted with design, development, and content to ensure my deliverables provided the information they needed to create user centric work• Worked on 13 different accounts, collected 1 gold and 3 silver Addy awards

Orlando, Florida

• Researched, created, and implemented content optimization strategies for search engine visibility utilizing white-hat Search Engine Optimization (SEO) techniques• Compiled and presented data insights and reporting for internal teams and clients utilizing Google Analytics and other data platforms on current campaign performance and providing keywords to attract and engage followers• Updated and configured metadata, redirects, and content in content management and eCommerce solutions such as WordPress, Drupal, Expression Engine, and Magento• Provided quantitative data analysis for User Experience teams that guided further research, aided in creation of deliverables, and determined qualitative data needs• Worked with 23 clients, collected 3 gold and 2 silver Addy awards• Clients included local, national, and international companies in industries including but not limited to: healthcare, education, luxury goods, technology, government, and B2B

Orlando, Florida Area

• Worked closely with the Communications chair to plan and execute all social media initiatives• Managed all social media accounts and delegated tasks to committee members• Won 1st place at Ad 2 Nationals Club Achievement for Communications

Orlando, Florida Area

• Coordinated with other Education Co-Chair to plan, organize, and host programs that facilitated professional and educational growth among local college students with an interest in advertising • Worked with the Communication and Social Media committees to keep students informed about internship, scholarship, and job opportunities available• Collaborated with our parent organization, AAF Orlando on the planning and execution of several events, including student and professional ADDY judging, Gallery Night, and the Awards Gala• Compiled a 25+ page Club Achievement book detailing the success of our efforts and events to submit to nationals. • Won 2nd place at Ad 2 Nationals Club Achievement for EducationPrograms and initiatives throughout the year included:• Student mentorship program that paired students with an industry professional for the school year• Student Ad Tour to various agencies, vendors, and in-house offices• Student Addys and gallery night• AAF scholarships

Orlando, Florida Area

• Assisted in the planning and execution of the 2nd Annual Science of Wine fundraising event• Developed event interest utilizing Twitter, Facebook, web interviews, local magazines and news mediums• Directed local business sponsorship recruitment and auction item collection

Orlando, Florida Area

• Researched background information and created databases on prospective clients and customers• Assisted on film shoots, radio spots and proofing of collateral advertising• Clients serviced include: Florida Citrus Sports (non-profit), Sonny's BBQ, the City of Winter Park, and Rosen Hotels & Resorts

Winter Park, Fla.

• Contributed to planning, organization, & execution of Headdress Ball XIV & the U.S. Conference on AIDS 2010• Handled fundraising and collection of auction items from local vendors for Headdress Ball XIV which raised a record setting $308,000 to aid Hope and Help’s mission to treat and prevent the spread of AIDs in Central Florida• Collaborated with the National Minority AIDS Council (located in Washington D.C.) via teleconference to organize itineraries and assignments for 250+ volunteers at the 14th annual United States Conference on AIDS held in Orlando

Longwood, Fla.

• Managed social media accounts such as Twitter and Facebook for clients• Wrote event calendar postings & contacted outlets for press release publication & designed art mock ups of media published for client use• Clients serviced include: Ripley’s Believe it or Not!, Remington College and Barnie’s Coffee & Tea

Bachelor Of Arts (B.A.) Advertising And Public Relations; Bachelor Of Sciences (B.S.) Psychology, Psychology

Activities and Societies: Sister of Kappa Alpha Theta Fraternity, Ad2 Orlando member, UCF Homecoming Board Chair, International Student.

Education record