Search Engine Marketing Specialist
Current- Develop PPC and SEO strategies for clients based on business objectives, goals, and marketing strategies.- Frequently communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and clients.- Manage and execute retail media paid search ads on retailer native platforms.- Provide ongoing site-wide analysis of client websites to identify and resolve SEO gaps and issues.- Develop and manage paid search campaigns including keyword generation, ad copywriting and testing, bid management, landing page optimization, and budget management.- Manage and reconcile paid advertising budget and spending, including bid management.- Utilize bid management tools and data modeling to maximize the effectiveness of pay-per-click (PPC) campaigns.- Conduct thorough client sector analysis to help expand and evolve content.- Develop a backlinking strategy and secure backlinks.- Analyze campaign performance and devise appropriate actions for maintaining, and increasing visibility, and ROI.- Monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.