Alex Boardman Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

In this role, I led a team of 12 marketing, content, SEO and CRM specialists as well as product designers and engineers to drive Mable’s organic growth, audience development and relationship marketing strategies. In this newly created role after the business experienced hyper-growth, I was tasked with setting the strategy and building these disciplines.

Sydney, New South Wales, Australia

- Development and implementation of marketing communication strategy, including integrity of brand identity across all owned, earned and paid channels, driving unaided awareness from 0% to 3% in 2 years - Built client side always on GTM model, managing all media strategy and buying decisions with multi-million dollar budgets to hit growth targets - Oversaw.

Sydney, Australia

As one of the first employees of this health-tech startup, I was initially tasked with executing a successful rebrand from “Better Caring” to “Mable”.Responsibilities- Creation of multi channel creative campaigns - TVC development, radio - Managed all online and offline media buying, with direct partners and via agencies- Managed roster of external.

Surry Hills, NSW

In this role I was responsible for leading state based online and print subscription (acquisition, CRM and retention) initiatives for Sydney's leading newspaper, The Daily Telegraph.Responsibilities- Key strategic role defining and executing local subscription strategy for The Daily Telegraph and The Sunday Telegraph print and digital products- Responsible.

Surry Hills, NSW

• NewsLocal is the publisher of News Corp Australia’s community mastheads in Sydney and the Central Coast.In this role I was responsible for consumer marketing initiatives, plans and strategies for NewsLocal, which.
• P&L and cost centre ownership
• Key member of divisional leadership team
• Ongoing liaison, briefing and management of creative agencies, media agencies and activation agencies to ensure brand objectives and values are met
• Project lead on major research project to define future NewsLocal business model including print and digital distribution models
• Drove engagement of print brands and owned and off network digital products through experiential activations, ATL brand campaigns and loyalty marketing schemes

Surry Hills

Bachelor’S Degree, B. Business - Major In Marketing, Human Resource Management, Credit Average

Education record