Alex Boardman Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

In this role, I led a team of 12 marketing, content, SEO and CRM specialists as well as product designers and engineers to drive Mable’s organic growth, audience development and relationship marketing strategies. In this newly created role after the business experienced hyper-growth, I was tasked with setting the strategy and building these disciplines from scratch including hiring and building a brand new team from scratch. Responsibilities- Creation, implementation and iteration of a fully integrated, through the funnel, content marketing strategy, across acquisition, engagement and retention lifecycles for an audience of circa 400,000 consumers driving critical behavioral metrics- Responsible for Organic Search (SEO) strategies to grow Mable’s non-branded organic search traffic and conversions, driving diversification of channel base. Grew non branded keywords - Oversee strategic website development on Wordpress, including CRO program, to drive conversion from all channels, working in an Agile manner with team of UX and content designers as well as product engineers and QAs - Drive publishing and editorial team to build Content Hubs and Topic Libraries to assert SEO leadership with topical authority and best practice content creation- Creation and execution of a strategy for New Product Development with content led growth models (i.e. marketplaces, websites and apps, etc.) to drive audience development to kickstart first party data strategy- Strategic oversight of Marketing Automation and CRM lifecycle strategies focusing on acquisition, retention and expansion across all channels- Develop and mentor talent to support their development and position them for continued personal growth

Sydney, New South Wales, Australia

- Development and implementation of marketing communication strategy, including integrity of brand identity across all owned, earned and paid channels, driving unaided awareness from 0% to 3% in 2 years - Built client side always on GTM model, managing all media strategy and buying decisions with multi-million dollar budgets to hit growth targets - Oversaw SEM agency to accurately build and optimise acquisition activity, hitting CAC and LTV targets to drive profitable campaigns- Work closely with sector partners and affiliates to drive co-marketing programs- Creation of multi channel creative campaigns - TVC development, radio - Managed external PR team to drive proactive earned media coverage- Lead and coached a team of 2 marketers responsible for supporting brand and media efforts

Sydney, Australia

As one of the first employees of this health-tech startup, I was initially tasked with executing a successful rebrand from “Better Caring” to “Mable”.Responsibilities- Creation of multi channel creative campaigns - TVC development, radio - Managed all online and offline media buying, with direct partners and via agencies- Managed roster of external creative, media and PR agencies to deliver positive business results- Responsible for BAU digital marketing programs to drive growth- Built customer segmentation from first and third party data to drive market prioritisation - Team leadership of 5 team members

Surry Hills, Nsw

In this role I was responsible for leading state based online and print subscription (acquisition, CRM and retention) initiatives for Sydney's leading newspaper, The Daily Telegraph.Responsibilities- Key strategic role defining and executing local subscription strategy for The Daily Telegraph and The Sunday Telegraph print and digital products- Responsible for offer & campaign development as well as creative execution in consultation with group marketing and editorial teams- Led local partner and business development for corporate subscription offering - Developed and implemented state based media and communication plans to support - Integral member of state marketing leadership team and national creative committee- Retention of subscriber base through cross selling offers and value based CRM communications

Surry Hills, Nsw

NewsLocal is the publisher of News Corp Australia’s community mastheads in Sydney and the Central Coast.In this role I was responsible for consumer marketing initiatives, plans and strategies for NewsLocal, which involved managing the master brand of NewsLocal and all 20 individual mastheads.• P&L and cost centre ownership • Key member of divisional leadership team • Ongoing liaison, briefing and management of creative agencies, media agencies and activation agencies to ensure brand objectives and values are met• Project lead on major research project to define future NewsLocal business model including print and digital distribution models • Drove engagement of print brands and owned and off network digital products through experiential activations, ATL brand campaigns and loyalty marketing schemes• Understood individual audiences of 20 masthead brands to ensure relevance of campaigns to varying socio-economic areas of Sydney • Worked in a collaborative environment with insights and research, editorial, digital and sales teams to deliver projects and key initiatives Achievements:• Oversaw major rebrand and redesign of NewsLocal newspapers• Launched consumer brand for NewsLocal lifestyle magazine division, Season Magazine. First edition was listed as a finalist in the INMA 2016 Awards for ‘Best new print product’

Surry Hills

Bachelor’S Degree, B. Business - Major In Marketing, Human Resource Management, Credit Average

Education record