Alex Davison Email and Phone Number

International Assignment to Japan for Dyson Beauty.- Mapped the beauty market landscape in Japan and China, focussing on high-spend consumer segments.- Scouted technology and manufacturers across China, Hong Kong and Japan.- Executed trials and conducted in-person visits to homes, stores, and salons across Japan and China.- Enhanced communication between local markets and global teams, offering an engineering perspective.- Delivered regular reports to UK engineering teams and senior leaders, sharing market findings and strategic insights.- Continued to assist with volume forecasting and product positioning for early-stage projects in the Beauty portfolio.

Secondment to the Dyson Beauty strategy team.- Responsible for volume and strategic assessment across the Beauty portfolio of projects- Analysed market data and financial metrics to form narratives and prioritise projects- Translated technical details into consumer-facing claims and messaging- Regularly presented to senior stakeholders, including the founder, to successful outcomes- Prepared material for the CEO and Board with an obsessive eye for detail- Collaborated across teams and regions to solve problems and create excellent products

- Studied 2 days a week while working on live projects across RDD- 2-year placement in New Product Innovation Hair Care, designing early-stage future hair products: creating concepts, building rigs, trialling with users, and pitching to stakeholders- 6 rotations included Electronics Design for Dyson VisNav™️ Robot, iOS App Quality Assurance and Motor Research - Judge for the James Dyson Award 2021

8-week secondment to manufacturing and design teams in Singapore, working with contract manufacturers in Malaysia for the assembly process of the Supersonic™️ Flyaway Smoother.

Worked in the Lighting Department of the Lyttelton Theatre, and was offered further work as a result of my performance.