Julia Alexeeva Email & Phone Number

Espoo, Fi

Tampere, Pirkanmaa, Fi

▪️ Leading an international Marketing team including Brand, Content & Communications, PR, Digital, and Product Marketing functions across the US and European offices▪️ Developing a global multi-channel marketing strategy, managing budget allocations, and resourcing both in-house and externally▪️ Shifting the marketing strategy from a lead generation focus to demand generation and marketing-sourced pipeline buildingKey results in the 1st year (US & UK markets):✦ Increased marketing-sourced SQL volume by 29% and marketing-sourced pipeline ARR by 17% ✦ Improved high-intent lead to SQL conversion rate by 16%✦ Enhanced Lead to Won deal velocity by 36% ✦ Improved global marketing-sourced pipeline/program spend ratio by 20% ✦ Established closer collaboration and increased efficiency within the Marketing function, as well as enhanced cross-team alignment with Sales, Customer Success, and other revenue-generating functions

Tampere, Pirkanmaa, Fi

▪️ Developed and managed execution of Global Digital Marketing strategy to contribute to pipeline & revenue goals▪️ Strategically managed digital marketing budgets across multiple channels, including Google Ads, Microsoft Ads, LinkedIn, and Meta Ads, optimizing allocations to meet targeted KPIs▪️ Performed buyer persona research and collect insights from customers & Sales to develop efficient demand generation & capture framework▪️ Oversaw implementation and continuous optimization of digital marketing initiatives, including content planning, distribution, testing, and data analysis▪️ Established and automated digital marketing reporting using Pardot, Salesforce, Google Analytics, and PowerBI▪️ People management (in-house & several external agencies)Key results 2020-2022 vs 2019:✦ Google Ads performance: Doubled CTR and improved conversion rate by 20%✦ Lead quality enhancement: 63% increase in Lead to MQL conversion and 50% increase in MQL to SQL conversion✦ Cost efficiency & pipeline growth: Reduced Cost per Opportunity by 27%, improved pipeline / spend ratio by 44%, boosted ROAS by 60%

Tampere, Pirkanmaa, Fi

▪️ Managed and implemented Marketing Automation processes within Salesforce, Pardot, Drift, and other MarTech tools and platforms to optimize business operations▪️ Planned, executed, and analyzed email campaigns and multi-touch nurture programs by industry and region to support Sales, Country Marketing, and Partners ▪️ Supported demand generation strategy with Outbound & Inbound marketing campaigns to contribute to pipeline and revenue goals▪️ Managed channel attribution & tracking set up across multiple platforms ▪️ Marketing performance data analysis and regular reporting ▪️ Provided team training on various subjects incl. Marketing Automation, Email Marketing, attribution, GA, Salesforce campaign management, and reportingKey results:✦ Developed 40+ automated Pardot engagement programs to boost marketing-sourced pipeline and revenue (pre-/during-/post-event nurturing, reactivation, content downloader nurturing, win-back, and other targeted initiatives)✦ Implemented Marketing Opt-in and Database cleaning processes✦ Launched digital channel tracking in Salesforce by streamlining UTM parameters and custom Pardot and GTM configurations for enhanced attribution and insights✦ Rolled out Salesforce Connected campaigns with optimized hierarchy for seamless marketing activity tracking

Performed Digital market research & developed recommended Digital Marketing strategies for various target markets (Germany, Sweden, UK, Australia, Russia, etc.) incl.:▪️ Buyer persona research: demographics, online buying behavior, preferred content types, etc.▪️ Competitor analysis: website analysis, pricing policy, messaging research▪️ Keyword research for Google & Yandex▪️ Social media research ▪️ Influencer marketing: local bloggers, online publications, other advertising possibilities▪️ Recommended messages tailored to audience segments & channels▪️ Budget allocation proposition by Digital Marketing channel

San Francisco, California, Us

▪️ Developed Marketing strategies incl. Marketing Automation, Email Marketing, Social Media, etc.▪️ Executed, analyzed, and optimized automated nurturing campaigns and email blasts via various platforms incl. Marketo, Pardot, Mailchimp▪️ Developed, executed, monitored, and optimized Facebook ad campaigns▪️ Day-to-day management and optimization of Google & Yandex search ads▪️ Content creation & copy writing for Email marketing, Social Media, website, ads, etc.

Лимасол (Limassol), Лимасол (Limassol), Cy

▪️ Performed market research incl. building up ideal buyer persona profiles▪️ Developed Marketing communication strategy across preferred channels▪️ Owned Pardot B2B Marketing Automation adoption and integration with Salesforce CRM▪️ Developed & implemented key Marketing automation process incl. lead scoring and grading by means of Pardot & Salesforce▪️ Developed company email templates and landing pages in cooperation with designer & web developer▪️ Planned, executed, and monitored automated nurturing programs and email blasts in Pardot▪️ Analyzed and reported on the efficiency of marketing campaigns performance▪️ Created content for email communications and nurturing campaigns▪️ Supported Sales Outbound campaigns

Seattle, Wa, Us

▪️ Planned, developed, and executed automated nurturing email campaigns to support customer lifecycle journey and pipeline & revenue goals (Marketo)▪️ A/B and multi-variant testing and ongoing data-driven performance optimization and reporting▪️ Introduced tokens and other tools for efficient marketing automation and operations▪️ Managed Nurturing projects distribution and execution by various Marketing Communications team members▪️ Performed regular team trainings on best practices, trends, benchmarks, etc.▪️ Owned targeted EMEA-level Marketing Communications projects (quarterly newsletter, promotions, etc. for specific audiences)Promoted to Senior Nurturing Specialist in January 2017.

Seattle, Wa, Us

▪️ Planned, implemented, and analyzed email marketing and automated nurturing campaigns in CEMEA region (Marketo)▪️ Owned organic Social media presence and community management in the region (Facebook, LinkedIn Twitter, Xing)▪️ Created content in English & German languages for email marketing and Social Media campaigns▪️ Managed Marketing communications campaigns localization in 4 languages▪️ Developed Landing pages & email templates for various promotional activities in close collaboration with HTML specialists and designers▪️ A/B testing of email templates and landing pages, CRO▪️ Analyzed and reported on marketing communications campaigns performance▪️ Closely collaborated with Sales & Country marketing to maximize the impact of Inbound & Outbound campaigns in CEMEA region

Fundamentals Of Accounting, Financial Accounting And Managerial Finance

Specialist Degree (Equivalent To A Master'S Degree), Linguistics & Intercultural Communications