Alex Gardiner Email & Phone Number

Wellington, New Zealand

Wellington, Wellington Region, New Zealand

Wellington, Wellington Region, New Zealand

Purpose: Responsible for all internal and external reporting for The Teaching Council. Provided analysis and insights to the leadership team to enable informed evidence-based decision making. Tackled a wide range of data, systems and process issues. Engaged with key stakeholders to diagnose problems, enact change, and enable service and performance improvement across key functions of the Teaching Council.Technologies Used: Power Bi, Power Query, Excel, Salesforce, SQL, SOQL, PythonKey Challenges and Achievements:⮚ Analysed and highlighted several data migration and data integration issues that hampered the organisation from being able to produce accurate and consistent reporting. Worked closely with ICT and stakeholders resolve these issues.⮚ Overhauled all Registration Team reporting to enable superior performance monitoring. Replaced ad-hoc reports with a suite of self-service (refresh on demand) reports/dashboards in Power Bi and Salesforce.⮚ Overhauled monthly board report and process including analysis of all queries and calculation methods. Fixed errors, added commentary to code, and replaced main report with a single Power Bi report (combining data from several sources).⮚ Gathered data and reporting requirements for Professional Responsibility team and compiled user stories for additional required custom fields in Salesforce to fulfil requirements.⮚ Analysed process and data capture issues. Engaged team, and initiated work plan to backfill missing data, and ensure required reporting will be possible in the future.

Wellington, New Zealand

Responsible for the leadership and management of the Marketing Analytics team, including building a positive team culture and ensuring the organisational vision and values are championed.Providing analytical support to the Leadership Team, Sales, Marketing, and Operations teams with timely and relevant information based on internal and external data sources.Developing data visualisation through Power Bi dashboards and interactive reports for company wide use to enable business users to self-serve – allowing users to easily filter, sort, and analyse relevant data for better decision making across the organisation.Optimising VTNZ pricing and discount structures to maximise long term revenues, profitability, and driving significant efficiency gainsProactively and strategically identifying opportunities for improvements through a variety of analytical data reporting.Gathering user requirements for new reports, and briefing to the IT team in user story form.Working with peer to peer managers and other project teams to ensure marketing data requirements are factored into future systems development.Managing marketing campaigns through database marketing, and product launches to drive revenue growth, profitability and increased customer satisfaction. Developing key stakeholder relationships across the business and externally with key suppliers and partner organisations.

London, United Kingdom

Identified commercial opportunities for the department. Proposed a number of initiatives and projects designed to benefit the Online Media and Affiliate team and maximize ROI.Key responsibilities:• Management of all commercial aspects of the bwin.party marketing platform and online media team.• Management of department budgets, forecasting and team KPI targets – worked closely with Head of Department, budget owners and team leads to meet tight deadlines.• Worked with a number of BI tools on a regular basis; extracting data, analysing it and making recommendations to the HOD and team.• Prepared department reports, performance monitoring and affiliate promotion reviews. Provided ad-hoc reporting to highlight under performing deals, identify trends and new opportunities for the department. Worked closely with team leads and team members as needed in order to get maximum value from key marketing partners.• Management of deals, commission plans and affiliate T+Cs - ensuring plans were commercially viable, competitive and legally sound. Advised on deal terms and contracts for new and existing marketing partners, liaised with account managers and the legal team. Constructed new default commission structure.• Development of commercial tools and reporting for ROI analysis - worked with the BI team for the creation of a customer value report and Tableau dashboard, essential for decision making in the department.• Development and management of the department data – worked with data architects and Microstrategy team to ensure all relevant attributes and metrics were available and accurate.• Investigated areas in need of improvement and worked closely with the Platform Team to ensure commercial recommendations were correctly defined, documented and delivered.• Leadership of Affiliate Risk Team in charge of the identification, management and control of commercial, non-commercial and reputational risks associated with the activities of bwin.party affiliates.

London, United Kingdom

Worked as part of the Internal Audit Team on a temporary basis to conduct an Internal Audit of the Affiliate Department to understand and review the risks and controls within the department. Suggested a number of changes and improvements to deals, processes and reporting.The following areas were investigated:• Commercial review of affiliates• Affiliate risk management• Remuneration• Financial reporting controls• Reporting and data access• Review of affiliate platform.

London, United Kingdom

Reporting to Group Poker Director. Managed the key strategic affiliate partners for bwin.party. Worked closely with the Global Poker Director on poker room ecology, affiliate strategy, affiliate performance and contract renegotiations. Contributed vital customer value analysis which contributed $7m+ to the bottom line.

Marketing manager for one of the world’s largest poker affiliates. Involved in the recruitment and retention of European publishers for the PokerAffiliateSolutions.com Affiliate Network. Negotiating several new affiliate deals on behalf of the company with major online gaming brands such as William Hill. Management of key partnerships with poker rooms including William Hill, Betfair, Poker Heaven and InterPoker. Identifying and contacting established affiliates to migrate their websites to the PAS Affiliate Software. Launched RakeTracker.co.uk in January 2011.Key responsibilities include:• Day to day management of PAS publishers.• Building new and improving existing relationships with the affiliate managers and PAS publishers to ensure we reach the maximum potential for all partnerships.• Negotiating new deals and rates with operator affiliate managers on behalf of the company.• Planning affiliate specific promotions in coordination with the operator affiliate managers to ensure maximum value for all parties.• Management of RakeTracker.co.uk• Working closely within the marketing team to coordinate CRM mailers, adding new offers to the PAS Network and ensuring all content is up to date on all Fourcubed websites including PokerAffiliateSolutions.com, RakeTracker.com and RakeTracker.co.uk.

London, United Kingdom

Management of affiliates for all PartnerLogic brands including InterCasino and InterPoker. Originally recruited as Poker Affiliate Manager to manage all poker affiliate relationships, but more actively involved in our casino brands since November 2009. Key responsibilities include:• Planning and developing the overall strategy for increasing the number of new players and revenue through the poker affiliate channel.• Day to day management of affiliates.• Building new and improving current relationships with our affiliates to ensure we reach the maximum potential with all partners.• Planning affiliate specific promotions in order to retain current affiliated players and attract new ones.• Management of affiliate promotion budget.• Management of all affiliate resources including landing pages, banners, logos etc.• Management of relationship with external creative agency.• Ensure key affiliates are paid on time.• Working closely with Poker Team to plan room-wide poker promotions. • Working closely with the CRM team for retention of affiliated players.• Regularly compiling reports to feed back to the head of department and senior management.

London, United Kingdom

Managed Betfair's top rakeback affiliates. Built strong relationships with Betfair's top affiliates and recruited a number of key partners. Planned monthly exclusive promotions for key affiliates, briefed in creative and monitored performance of affiliates. Maintained relationship with NetRefer (Betfair's Affiliate Platform) and helped to resolve issues with the NetRefer affiliate system and NetRefer reporting.

Bsc (Hons), Mathematics

Activities and Societies: • Founded the Edinburgh University Poker Society in 2004. • Secretary of Edinburgh University Poker Society 2004.

A-Levels: Mathematics, Physics, Music