Alex Holladay Email & Phone Number

Austin, TX, US

Austin, Texas, United States

I manage end-to-end performance marketing and strategy for Dell’s commercial brands, owning the 9-figure media budget to deliver 10-figure revenue, record-breaking revenue growth, brand awareness, and customer engagement via paid channelsHighlights:Grew ROAS by +22% Y/Y by optimizing media spend across Dell’s media partners and DSPs based on internal ROAS.

Austin, Texas Area

I led and managed go-to-market media, marketing campaigns, and performance for Dell's B2C brands, driving +45% Y/Y in revenue and +26% in demand generation for both online and offline demandHighlights:Drove team performance to increase revenue +45% Y/Y for US Small Business marketing by optimizing digital marcom spend to maximize revenue across marketing.

Las Vegas, Nevada Area

I was selected as an MBA graduate into T-Mobile's most competitive executive development program, designed to create executive leaders in telecom. Highlights:-Led teams of 300+ and 8 direct reports to achieve a record-breaking +22% Y/Y same store revenue growth

Dallas/Fort Worth Area

Analyzed client data to create complex financial models for a large merger of three firms, a university’s clinic system, and a large professional services company

Long Beach, CA

Led and managed all financial and operational functions of 53-bed in-patient healthcare facility with $6M revenue, 12 direct reports, a team of 90, and 15 departments

Master Of Business Administration (Mba), Marketing Strategy And Finance

Officer, Strategy Consulting Club; Presidency, Graduate Finance Association; TA, Strategy 501, Melvin E. Olsen Scholarship

Juris Doctor, Corporate & Securities Law

Activities and Societies: Associate Editor, International Law and Management Review

Political Science, Business Management

Activities and Societies: President, Pi Sigma Alpha, Political Science Honor Society; Editor-in-Chief, SIGMA, BYU International Politics.

Education record