Lexi Nikolopoulos Email & Phone Number

Greater Boston

Atlanta, Georgia, United States

• Managed 2024 Back-to-School Project for the #1 Writing Brand, expected to drive $6.8M in global sales for the business, with responsibilities including P&L management, new item set-up, sell-in story development, and.
• Analyzed consumption data for 1.1K+ SKUs that make up current Sharpie® Permanent Marker, Highlighter, and Pen portfolio, as well as that of competitors, in order to identify distribution threat losses and opportunities.
• Executed Sharpie® global harmonization strategy, consolidating the portfolio down 50% to the most efficient number of internationally compliant items, thereby significantly reducing duplication to achieve business SKU.
• Reviewed online and in-store portfolio and sales to make omnichannel improvement recommendations
• Evaluated profitability of assortment and simplifies portfolio to items that meet pre-described margin and sales hurdles
• Led development and launch of Sharpie® 2023 Holiday packs at Walmart and Target, driving $8.0M in sales for the business and a 2% improvement in gross margin YoY despite inflationary trends

Atlanta, Georgia, United States

• Project lead for launch of Spray It! Outdoor Play product line, managing CTQs, cost targets, pricing strategy, P&L, packaging artwork development, sell-in presentations, and eCommerce page set-up, ultimately driving.
• Partnered with cross-functional teams and agency partners on commercialization of Build It Tools product line, leading photoshoots, influencer and paid social campaigns, and in-store merchandizing to drive launch.
• Amidst supply shortages, worked with Supply Chain and Sales Teams to partially service endcap displays, helping to prioritize product allocation based on shifting inventory levels and customer needs
• Maintained weekly reports assessing performance, seasonality trends, and impact of promotional efforts to inform future plans and improvements for Elmer’s® Activity product lines
• Led future roadmap development to fill the Elmer’s® funnel, helping identify pain points and leveraging emerging trends research to recommend ways to address through product improvements and new launches

Atlanta, Georgia, United States

• Developed category strategy through targeted POS analysis and consumer analysis
• Provided input to the innovation process by identifying key market trends and portfolio gaps
• Partnered in commercializing innovation projects to drive in-market success
• Supported portfolio management process by identifying SKUs to deprioritize/exit as new innovation comes to market
• Applied understanding of the consumer to execute against clear objectives for brand communication and articulate brand’s vision for short and long-term success
• Collaborated with Brand Activation on annual brand planning process to set a fully integrated marketing plan and programming, utilizing the full mix of advertising, promotions, and trade

Greater New York City Area

• Created and designed consumer-friendly surveys to gather meaningful insights and meet client objectives
• Managed quantitative and qualitative research projects while adhering to timelines and budgets to ensure that milestones were met at the various stages of project execution
• Collaborated with internal and external operational teams to oversee successful field management
• Strategically manipulated data using Excel and SPSS Survey Reporter
• Synthesized and analyzed findings from research sources to draw executable conclusions for management review
• Created reports and presentations that conveyed actionable recommendations, helping clients identify new opportunities, optimize their marketing strategies, understand buyer behavior, and develop their brands.

New Haven, Connecticut

• Utilized Firebrand’s title management software application to edit reviews for over 660 Yale Press titles and categorize the citations based on type, importance, and country of origin
• Generated weekly Excel snapshots of current print and eBook sales compared to sales from previous week and same-week last year
• Employed Publisher Alley tool to update weekly Baker & Taylor reports of top sales and top returns to publisher for retail, library, and international categories
• Created weekly “Top 50” reports of national sales, Yale Press sales, and % change by week using the Nielsen BookScan program

Norwalk, CT

• Increased post-merger savings by analyzing legacy Jarden and Newell spend on office supplies and identifying purchases from competitors that could be realigned to inter-company purchases
• Facilitated online purchases by using the Olapic program to tag recipe photos with corresponding Ball products
• Updated commodity sensitivity and correlation reports using Bloomberg Terminal
• Traveled to Jarden Home Brands in Fishers, IN and Yankee Candle in Deerfield, MA to learn how business units work toward specific goals and fit into the larger business model
• Organized and planned Facebook Live launches of new products

Norwalk, CT

• Worked alongside Vice President of Investor and Financial Relations through third-quarter earnings release calls and meetings
• Assisted in planning 2016 finance conference and strategy meetings by contacting potential venues and presenting proposals using Excel and PowerPoint

Stamford, CT

• Filmed interviews and used iMovie to create a video of employee and volunteer testimonials in an effort to attract more volunteers

Bachelor Of Arts (B.A.), Economics & Political Science

Activities and Societies: Boston College Hellenic Society (Vice President), Boston College Economics Association GPA: 3.8 Magna Cum Laude.

Semester Abroad, Economics

Modern Greek Language And Literature

Education record

Activities and Societies: Stamford High School Varsity Volleyball, Stamford High School Yearbook (Executive Editor), Mayor's Youth.