Alexis Morgan Email and Phone Number

• Wrote original product copy to influence buying decisions, drive site traffic, and conversion.• Applied and maintained style guides to ensure consistent product presentation and voice within the category.• Applied communication and problem solving skills to resolve customer complaints and promote long term loyalty in a fast-paced environment.• Applied HTML coding and attributions to products to drive online merchandising• Gathered and completed product attribution to drive product finding methods that result in higher conversion and revenue.• Obtained, edited, and determined image presentation to represent product thoroughly and accurately • Managed relationships with vendors to obtain product details such as specs, images, and videos.• Partnered with Buying, Site Merchandising, and SEO teams to implement best practices, and review business results and upcoming initiatives to support categories of business.• Assisted with the launch of DICK’S Sporting Goods brand, Public Lands.

• Maintained database of print and online media equivalency by cutting, measuring and calculating all news stories pertaining to Ambridge Regional Chamber of Commerce.• Wrote and distributed press releases and media advisories promoting Ambridge Regional Chamber of Commerce programs, upcoming events and news, follow-up calls with media outlets, assist with media requests, assemble media kits.• Produced original copy written content pertaining to The Ambridge Regional Chamber of Commerce.• Assisted with design projects including advertisements, directories, flyers, etc.• Enhanced website content through WIX using copy written material.• Copyedited and proofread all written material before being released through various platforms. • Promoted Chamber campaigns and membership through Eblast.• Wrote blog posts promoting member and community news, monitor Chamber social media channels, and help develop content.• Organized and host special events created by the Chamber such as Christmas on Merchant Street LIVE and International Food & Wine Walk.• Delivered reports to chamber board of directors, chamber members and stakeholders at monthly executive meetings

• Helped raise brand awareness by promoting products in-store and implementing marketing campaigns.• Generated sales by providing customers with an exceptional shopping experience. • Monitored customer feedback and escalating complaints to the marketing department.• Created social media content in order to drive brand awareness to attract new customers.• Coordinated special events and create promotional content using Adobe Illustrator & InDesign to reward loyal customers with personalized shopping experience after store hours

• Worked with others to define design and implement a creative visual merchandising strategy.• Created appealing and eye-catching visual displays that lead the customer through the entire store.• Produced window displays, signs, interior displays, floor plans and special promotions displays.• Assisted with sales to optimize customer satisfaction.• Performed duties such as greeting customers, ringing up purchases, providing customer assistance, and offering product knowledge.• Maintained an up-to-date knowledge of deals and promotions offered to enhance customer shopping experience.