• Oversaw daily administrative functions, including lead tracking from initial contact through Opportunity stages in Salesforce.• Coordinated industry conference logistics, including pre and post-event communications, shipping, booth setup and supplies, and lead processing.• Managed lead, client, and prospect communications in Marketing Cloud Account Engagement (Pardot) to streamline and enhance engagement strategies.• Utilized Salesforce campaigns and reporting along with conference expense reporting to monitor and analyze leads and opportunities influenced by conference participation and other marketing efforts to gauge event ROI.• Generated and presented reports using Salesforce on marketing engagement and lead conversion metrics for executive marketing and business development teams.• Assisted in developing and coordinating marketing campaigns while gathering and analyzing quantitative data to assess campaign effectiveness and inform strategic decisions for driving brand awareness and lead generation.• Supported market research initiatives, including monitoring and analyzing competitors' marketing strategies and activities.• Managed and optimized the corporate LinkedIn account to enhance company presence and engagement.

Previous Clients:Katona ChiropracticJennifer Weiss ArchitectureMary Ryan RealtyBeneFitnessDaniel Foster - Voice ActorIntegrated Fitness Education

Manage website maintenance and content updates.Develop and post regular content across Facebook, LinkedIn, YouTube, and blog.Write and proof-read copy for all marketing-related materials such as newsletters, blogs, brochures, and so forth.

As company social media lead, I work to create social media standards and processes to facilitate product marketing across seven social media channels in four languages by utilizing team members abroad. Creation of master social media publishing schedule and accompanying the collateral plan.Monitor social media analytics and create reports for senior leaders. Over the last three years, I have increased channel followers by 82%.Manage Zendesk customer support tickets. Decrease the initial response times by 10%. Additionally, I have reduced the one-touch resolution percentage of 18.2% lower than industry averages.

2016 Achievements:Increased brand impressions across six corporate social media channels by 47%.Increased social media followers by 37%.Created a cross-department social media team to engage multiple audiences and represent EFI’s entire product portfolio.2015 Achievements: • Increase overall brand impressions across five corporate social media channels by 365%• Increase social media followers by 40%• Coordinate and research the purchase and implementation of a social media management tool --------------------------------------------------------Manage and initiate the technical aspects of corporate online marketing strategies and programs that drive leads and generate brand awareness for EFI. Create social media standards and processes to facilitate product marketing across six social media channels in seven languages using a social media management platform, localization teams, and coordinating with business units. Lead the development and distribution of regular internal communications from c-level staff in Adobe Campaign (marketing automation tool).Analyze internal and external marketing campaigns with Meltwater, Adobe Campaign, and Google Analytics to create regular communication reports.Provide c-level support on corporate communications.

Effective July 2014, Interim Marketing and Communication Manager: Oversee member communications from various departments. Acting social media content editor, and press contact. Consistently increased Facebook page likes by 100 new likes per month.Staff lead for events throughout the East Bay with outside vendors, including fundraisers. Website editor for program department content and layout. Oversees marketing and promotional pieces for council-wide program events council wide. Pioneering an aggressive marketing strategy for the program run events to ensure goals are met by all.

Primary staff contact for Girl Scout Day Fundraisers with local sporting teams such as the Oakland Raiders, Golden State Warriors, San Francisco Giants and more. Staff support for East Bay events with outside vendors. Lead for department media and promotional materials for events and initiatives; not limited to flyers, banners, programs, and advertisements. Maintains current department webpages and handling transition of department content to new website. Acquires gifts-in-kind for events and fundraisers. Assists program director with large event logistics, such as; contracts, logistics, permits, and reservations. Works to provide overall support to the Program Department as needed.

Purchases extra insurance for troop trips and creates certificates of insurance for listing outside vendors as additionally insured. Assists with promotional materials for program events, not limited to flyers, banners, programs, and ads. Acquires gifts-in-kind for events and fundraisers. Primary contact for high-risk and trip-travel approval for troops. Maintains the high-risk vendor list, by renewing vendors and acquiring new ones. Assists program director with large event logistics, such as; contracts, permits, logistics, and reservations.

Editor- In - ChiefOverseeing general administration for the weekly campus paper; supervising production and editorial staffs to ensure positive work flow; delegating various publication assignments; leading editorial board meetings; advocating ethics and journalistic integrity to staff-members of varying experience; promoted to Editor-in-Chief position in fall of 2006 following trusted service as Features Editor and Office Manager.

Working in the Business center assisting the business manager with various accounting tasks. This includes billing, camp and child care registration, also assisting members with membership and billing questions.

Run afterschool youth events, not limited to: sports, cooking, and art. Additionally worked as summer day camp staff full-time in summers.

Assisted lead teacher with curriculum and care of children. Children were 2-years-old, our primary focus was social skills, potty training, and basic manners.

Worked in the jewelry department assisting customers with purchases; was responsible for cash register close-outs and evening jewelry inventory; set and designed merchandise displays.