Alex B. Email and Phone Number

- Design and develop highly visual, interactive, and layered Marketing Analytics solutions using Tableau. Set up analytics processes and dashboards for timely, actionable insights on marketing performance. Present insights to stakeholders and leadership.- Serve as day-to-day lead for global marketing ad-hoc requests, stakeholders span senior leadership to channel owners. Work across multiple datasets and vendors, using strong reasoning to answer the business questions being posed.- Conduct in depth ad hoc analysis as identified by stakeholders, including but not limited to customer trends, promotions, competitive assessments.- Responsible for the construction of basic to advanced SQL (Oracle / SQL Server) that provide the necessary data to support the business.- Leverage strong understanding of relational databases, business analysis, and SQL code to mine data at customer and program levels to drive insights. Create insights on audience segments to inform targeting.- Investigate dataflows with logic and SQL to answer business questions ad-hoc or with repeatable dashboards. Interact across multiple partners from a data perspective including data visualization suppliers, data warehouse, marketing data ops, customer marketing database supplier.- Build new marketing tracking capabilities for an integrated approach to marketing performance measurement including opportunities, calls, web behavior, bookings attribution, or marketing media mix modelling.- Maintain marketing data sourcing, structures and infrastructure that supports marketing measurement and reporting.- Ensure that measurement datasets are complete, accurate and available to support decision making.- Work with internal and external teams to continuously evolve our reporting and statistical methodologies and develop new ways of solving complex business problems.- Manage ongoing vendor relationships as related to role including Data visualization supplier and decision science partners.

- Oversee international accounts payable responsibilities, built and maintain record-keeping systems across finance department.- Act as company financial intermediary for international parent corporation managing accounts payable and revenue reporting directly under President and Chief Financial Officer.- Report, reconcile, and analyze departmental budgets across company and assist in planning and building future budgets.- Plan, design, and execute monthly commercial reports to analyze financial patterns, revenue performance, booking trends, marketing/communications efforts, and sales initiatives.- Approve, process, and record payroll while analyzing trends and monitoring cost.- Track and visualize revenues, passenger data, product performance, and other metrics across entire ship fleet.- Approve, enter, and reconcile employee credit card expense reports against monthly bank statements while enforcing compliance with company expense regulations. - Reconcile corporate operations and payroll accounts with monthly bank statements against internal accounting systems (QuickBooks Enterprise)- Enter journal entries and accruals for month-end financial closes.- Other financial, accounting, and administrative duties as required.