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As a longtime journalist and digital strategist with more than a decade of management experience in the media industry, my focus has always been on empowering editorial teams with the resources to tell stories that resonate. I never abandoned that mission, whether I was running a small-town newspaper or a magazine's TikTok account or one of the most popular sports outlets in the country, because I never stopped believing in powerful storytelling or the communities we could build around it.My track record in digital innovation, audience growth and editorial leadership has helped me transition into working directly with digital brands and media outlets as an independent consultant and media strategist.
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Contributing WriterUsa TodayChicago, Il, Us
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Content And Audience StrategistMcdaniel Media LlcChicago, Il, Us -
OwnerMcdaniel Media Llc Apr 2024 - PresentChicago, Illinois, United StatesI work with digital creators and brands to develop sustainable storytelling and audience development strategies aligned with their business goals. From general consulting and auditing to in-house training and content creation, my mission is simple: Empower teams with the knowledge and resources to tell great stories and build a loyal, engaged audience in the process.
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Managing Editor, For The WinUsa Today Sports Media Group Jul 2021 - Apr 2024Mclean, Virginia, United StatesI led a team of writers, editors and producers to deliver high-impact sports and pop culture coverage for millions of readers. -
Social Video StrategistMeredith Corporation Nov 2020 - Jul 2021Birmingham, Alabama, United StatesI worked with Southern Living and other Meredith magazine brands to meld storytelling with smart audience strategy on TikTok, YouTube, and other video platforms. -
Deputy Editor Of Storytelling, Sb NationVox Media Jul 2019 - Jul 2020Birmingham, Alabama, United StatesManaged a team of senior writers developing daily sports coverage and innovative features for SBNation.com. -
Editor In Chief, Oxford MagazineOxford Newsmedia, Llc. Aug 2016 - Apr 2018Oxford, MississippiManaged monthly editorial production and digital development of Oxford, Mississippi's premier lifestyle magazine.
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Sports Culture Reporter, Audience StrategistAl.Com May 2014 - Dec 2015Birmingham, Alabama AreaProduced original features, video, news, podcasts and buzz-driven content revolving around Alabama, Auburn and SEC sports. Planned and promoted digital content as part of the audience innovation team. Worked with reporters to make posts more social-, SEO- and mobile-friendly. Managed the brand's statewide and regional social presence. -
Managing Editor, Birmingham MagazineAlabama Media Group Feb 2015 - Oct 2015Birmingham, Alabama AreaManaged a team of writers and editors to produce Birmingham Magazine. Developed publication's first digital and social media strategy using analytics (Parse.ly, Chartbeat, Hootsuite) to measure success and fine-tune content strategy.
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Social Media CoordinatorThe Clarion-Ledger Jul 2012 - Apr 2014Jackson, Mississippi AreaCreated the company's first social media strategy aligned with newsroom editorial goals, achieving tremendous audience growth, engagement and social-driven site traffic. Trained a team of bloggers, reporters and editors to use social media and other digital tools to enhance reporting. Assessed growth and engagement through social analytics programs and Chartbeat to research user behavior beyond surface-level likes and comments. -
Editorial AssistantParade Publications Sep 2011 - Jun 2012Greater New York City AreaProduced daily digital content for Parade.com and managed the brand's social media presence on Facebook, Twitter and Pinterest to boost audience engagement.
Alex Mcdaniel Skills
Alex Mcdaniel Education Details
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Journalism
Frequently Asked Questions about Alex Mcdaniel
What company does Alex Mcdaniel work for?
Alex Mcdaniel works for Usa Today
What is Alex Mcdaniel's role at the current company?
Alex Mcdaniel's current role is Contributing Writer.
What is Alex Mcdaniel's email address?
Alex Mcdaniel's email address is ka****@****ail.com
What is Alex Mcdaniel's direct phone number?
Alex Mcdaniel's direct phone number is +190141*****
What schools did Alex Mcdaniel attend?
Alex Mcdaniel attended University Of Mississippi.
What are some of Alex Mcdaniel's interests?
Alex Mcdaniel has interest in Writing, Exercise, Social Media, Sweepstakes, Home Improvement, Reading, News And Magazine Design, Gourmet Cooking, Sports, Golf.
What skills is Alex Mcdaniel known for?
Alex Mcdaniel has skills like Journalism, Social Media, Editing, Editorial, Video Production, Public Relations, Publications, Magazines, Multimedia, Social Media Marketing, Creative Writing, Facebook.
Who are Alex Mcdaniel's colleagues?
Alex Mcdaniel's colleagues are Gianni Pinoli, Brandon Kvammee, Emily Orji, Kyle Putin, Kamal Rizka, Richard Dono, Chris Johnson.
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