Alex Mcdaniel Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Chicago, Illinois, United States

I work with digital creators and brands to develop sustainable storytelling and audience development strategies aligned with their business goals. From general consulting and auditing to in-house training and content creation, my mission is simple: Empower teams with the knowledge and resources to tell great stories and build a loyal, engaged audience in the process.

Mclean, Virginia, United States

I led a team of writers, editors and producers to deliver high-impact sports and pop culture coverage for millions of readers.

Birmingham, Alabama, United States

I worked with Southern Living and other Meredith magazine brands to meld storytelling with smart audience strategy on TikTok, YouTube, and other video platforms.

Birmingham, Alabama, United States

Managed a team of senior writers developing daily sports coverage and innovative features for SBNation.com.

Oxford, Mississippi

Managed monthly editorial production and digital development of Oxford, Mississippi's premier lifestyle magazine.

Birmingham, Alabama Area

Produced original features, video, news, podcasts and buzz-driven content revolving around Alabama, Auburn and SEC sports. Planned and promoted digital content as part of the audience innovation team. Worked with reporters to make posts more social-, SEO- and mobile-friendly. Managed the brand's statewide and regional social presence.

Birmingham, Alabama Area

Managed a team of writers and editors to produce Birmingham Magazine. Developed publication's first digital and social media strategy using analytics (Parse.ly, Chartbeat, Hootsuite) to measure success and fine-tune content strategy.

Jackson, Mississippi Area

Created the company's first social media strategy aligned with newsroom editorial goals, achieving tremendous audience growth, engagement and social-driven site traffic. Trained a team of bloggers, reporters and editors to use social media and other digital tools to enhance reporting. Assessed growth and engagement through social analytics programs and Chartbeat to research user behavior beyond surface-level likes and comments.

Greater New York City Area

Produced daily digital content for Parade.com and managed the brand's social media presence on Facebook, Twitter and Pinterest to boost audience engagement.