Alex Nicholson

Alex Nicholson Email and Phone Number

Senior Director, Digital Strategy, AstraZeneca and Alexion @ AstraZeneca
Boston, MA, US
Alex Nicholson's Location
Boston, Massachusetts, United States, United States
Alex Nicholson's Contact Details
About Alex Nicholson

I am a leading digital and social media marketer and communicator, with experience building transformative programs and functions at organizations like National Geographic, USA Today, Cone Communications (Porter Novelli), Pegasystems, and Alexion, AstraZeneca Rare Disease. The online communities I’ve built and managed today reach more than 20 million people. My work spans industries including news, media, consumer packaged goods, non-profit, software, and pharmaceuticals.I began my communications and public relations career at America’s largest circulation newspaper during the rise of social media. As USA Today’s first-ever social media strategist, I built the newspaper’s entire social media presence from scratch—creating social media brands and channels for each section, training over 100 journalists to embrace Twitter, and running a social media contest that was so popular it knocked Justin Bieber off Twitter's trending topics. Since then, I’ve driven viral and impactful digital programs for brands like Yoplait, Nestle, Snuggle, Larabar, Great American Cleanup, Josh Wines, the USO, and many others. My work has been featured in media and influencer campaigns globally.Recently, I’ve focused on leveraging internal resources and employees to elevate brand presence. I’ve developed employee advocacy programs that activated thousands of people and generated hundreds of millions of social media impressions worldwide. I’ve also taught the C-suite the power of social media, helping build lasting executive brands for industry leaders.I hold a B.A. in Communications from the University of Maryland Global Campus and have attended the University of the District of Columbia and Northern Virginia Community College. I believe in the value of all educational paths and encourage people to pursue learning at their own pace.In addition to my professional work, I’m passionate about food and food accessibility. I’ve been a food columnist, volunteered with various food non-profits, and launched #FeedTheFrontline, a grassroots movement that connected consumer donations with restaurants to provide meals to healthcare workers during the early days of the COVID-19 pandemic. I live in the Boston area with my family and two Standard Poodles.. I am a trained end-of life doula, study herbalism, attempt to tend my garden, and love to bake. I’m happiest when traveling, boating, and, of course, eating.

Alex Nicholson's Current Company Details
AstraZeneca

Astrazeneca

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Senior Director, Digital Strategy, AstraZeneca and Alexion
Boston, MA, US
Website:
astrazeneca.com
Employees:
78605
Alex Nicholson Work Experience Details
  • Astrazeneca
    Senior Director, Digital Strategy, Astrazeneca And Alexion
    Astrazeneca
    Boston, Ma, Us
  • Alexion Pharmaceuticals, Inc.
    Global Head Of Digital And Social Communications
    Alexion Pharmaceuticals, Inc. Jan 2023 - Present
    Boston, Massachusetts, United States
    Lead all aspects of Alexion's global digital and social media strategy, websites, social channels, engagement and data analytics.Alexion, AstraZeneca Rare Disease, is the group within AstraZeneca focused on rare diseases, created following the 2021 acquisition of Alexion Pharmaceuticals, Inc. As a leader in rare diseases for 30 years, Alexion is focused on serving patients and families affected by rare diseases and devastating conditions through the discovery, development and commercialization of life-changing medicines.
  • Pegasystems
    Senior Director Of Social Media And Impact
    Pegasystems Apr 2015 - Jan 2023
    Greater Boston Area
    Led global social media team for Pega, an AI-powered decisioning and workflow automation platform with more than 6,400 employees globally. Oversaw all digital and external communications around Pega’s Impact and CSR programs.• Led social media strategy and content across LinkedIn, Facebook, Twitter, Instagram, and YouTube – including localization.• Drove innovation in social media content formats including photography, illustration, motion graphics, short form video, and Live content.• Directed social media advocacy programs for more than 6,400 employees and sales professionals globally – driving client engagement, revenue, and pipeline growth.• Built and led all organization social media enablement and trainings for employees, marketing leads, sales, and executives – including certification programs.• Managed executive social media program for C-Suite and leadership, including CEO.• Drove Pega’s Impact/ESG communications efforts, including annual Impact report, website, and corporate programs.
  • Cone Communications
    Vp, New And Social Media, Account Planning
    Cone Communications Jan 2011 - Mar 2015
    Greater Boston Area
    Ran all digital and social media for leading cause marketing, CSR, and consumer brand public relations agency – working across Nestle, General Mills, UPS, and the USO.• Oversaw all digital and new media programs, including social media strategy, website development, event activation, influencer relations, reputation and crisis management.• Developed agency’s proprietary Influencer relations product and executed consumer influencer programs.• Built and ran agency’s planning, insights, data and analytics function.
  • Usa Today
    Manager, Social Media Strategist
    Usa Today Feb 2010 - Dec 2010
    First-ever social media strategist for USA TODAY, building the newspaper’s entire social media presence from nothing, and partnering with editorial to get it right. Also served as corporate spokesperson for the newspaper, managing daily promotion of major news stories and building partnerships with leading broadcast networks.
  • Usa Today
    Communications Manager
    Usa Today Jun 2007 - Feb 2010
    Communications and strategic marketing contact for USA TODAY, the nation’s top-selling newspaper, and all affiliated brand extensions.Media and Industry Relations • Served as corporate spokesperson for USA TODAY and point of contact for outside media and trade groups. Worked extensively on event management and speaking engagements for upper-level management and editorial staff, corporate sponsorship strategy and online consumer and trade focused web initiatives.• Increased USA TODAY presence in national broadcast news and morning programs and managed editorial media partnerships with major networks. Garnered extensive airtime on ABC News, CBS News, NBC News, MSNBC, CNN and other broadcast outlets. • Elevated USA TODAY’s brand awareness and managed messaging in print and online outlets like The New York Times, Wall Street Journal, Paid Content, Mashable, TechCrunch, Associated Press, Reuters, Bloomberg, Dow Jones, Editor and Publisher, Advertising Age and Ad Week/Brand Week/Media Week.
  • Allison & Partners
    Senior Account Executive
    Allison & Partners Nov 2006 - Jun 2007
    Staff member at a start-up public relations agency in D.C., working with professional services clients including: investment bank and financial advisory firm KPMG Corporate Finance; venture capital firm Core Capital Partners; forensic and security software company Guidance Software; social networking website IT Toolbox; and surveillance company Axis Communications.• Provided clients services including traditional media relations efforts, ghostwriting bylined article submissions, proactive pitching, strategic development, securing speaking opportunities and daily client management.
  • National Geographic
    Publicist
    National Geographic Jun 2001 - Nov 2006
    PR specialist in a mid-size corporate communications division providing media relations, event management and new media support to multiple National Geographic Society divisions. Media Relations and Event Management• Served as a primary media contact for multiple products, including: children’s books; catalog and retail outlets; music, food and film events; online music initiative; television programs and giant-screen films. • Developed communications strategies for products and events, created and distributed press materials including b-roll and multi-media packages, managed outside PR agencies, conducted media training, managed media contacts and outreach, tracked and reported coverage. Successfully placed stories in various media outlets including: CNN, MSNBC, Broadcasting & Cable, USA TODAY, The Washington Post, Washington City Paper and various local DC news and radio programs. • Successfully executed large-scale press and public events at National Geographic headquarters and other venues, including UNHCR’s World Refugee Day, the All Roads Film Festival, the National Geographic Bee and the 2005 International Geography Competition in Budapest. New Media• Implemented new media efforts across the Communications division. Instituted training for all staff and initiated blog outreach campaigns. Implemented an RSS process for the Society’s online pressroom. Developed comprehensive blog and podcasting media tracking efforts.
  • Burning Man
    Wrangler
    Burning Man 2000 - 2003
  • Barksdale Ballard
    Account Executive And Office Manager
    Barksdale Ballard 1998 - 2001
    Worked in several capacities for a small public relations firm specializing in event and social marketing. Clients included: Vintage Virginia Wine Festival, Robert Wood Johnson Foundation and Partnership for Caring.

Alex Nicholson Skills

Social Media Media Relations Digital Media Social Media Marketing Blogging Press Releases Strategic Communications Digital Strategy Public Relations New Media Marketing Online Marketing Integrated Marketing Corporate Communications Strategy Facebook Marketing Communications Content Development Editing Marketing Strategy Copy Editing Management Editorial Pega Decisioning

Frequently Asked Questions about Alex Nicholson

What company does Alex Nicholson work for?

Alex Nicholson works for Astrazeneca

What is Alex Nicholson's role at the current company?

Alex Nicholson's current role is Senior Director, Digital Strategy, AstraZeneca and Alexion.

What is Alex Nicholson's email address?

Alex Nicholson's email address is al****@****ega.com

What is Alex Nicholson's direct phone number?

Alex Nicholson's direct phone number is +161786*****

What are some of Alex Nicholson's interests?

Alex Nicholson has interest in Children, Civil Rights And Social Action, Environment, Poverty Alleviation, Science And Technology, Human Rights, Arts And Culture.

What skills is Alex Nicholson known for?

Alex Nicholson has skills like Social Media, Media Relations, Digital Media, Social Media Marketing, Blogging, Press Releases, Strategic Communications, Digital Strategy, Public Relations, New Media, Marketing, Online Marketing.

Who are Alex Nicholson's colleagues?

Alex Nicholson's colleagues are Mária Sztankó-Soszyńska, Carlos Marlon Llinas Prieto, Cecelia Bagley, Carinne Van Haren, Indrodeep Chakraborty, Arafat Tuhin, Marie Salemi.

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