Alex Nicholson Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Lead all aspects of Alexion's global digital and social media strategy, websites, social channels, engagement and data analytics.Alexion, AstraZeneca Rare Disease, is the group within AstraZeneca focused on rare diseases, created following the 2021 acquisition of Alexion Pharmaceuticals, Inc. As a leader in rare diseases for 30 years, Alexion is focused on serving patients and families affected by rare diseases and devastating conditions through the discovery, development and commercialization of life-changing medicines.

Greater Boston Area

Led global social media team for Pega, an AI-powered decisioning and workflow automation platform with more than 6,400 employees globally. Oversaw all digital and external communications around Pega’s Impact and CSR programs.• Led social media strategy and content across LinkedIn, Facebook, Twitter, Instagram, and YouTube – including localization.• Drove innovation in social media content formats including photography, illustration, motion graphics, short form video, and Live content.• Directed social media advocacy programs for more than 6,400 employees and sales professionals globally – driving client engagement, revenue, and pipeline growth.• Built and led all organization social media enablement and trainings for employees, marketing leads, sales, and executives – including certification programs.• Managed executive social media program for C-Suite and leadership, including CEO.• Drove Pega’s Impact/ESG communications efforts, including annual Impact report, website, and corporate programs.

Greater Boston Area

Ran all digital and social media for leading cause marketing, CSR, and consumer brand public relations agency – working across Nestle, General Mills, UPS, and the USO.• Oversaw all digital and new media programs, including social media strategy, website development, event activation, influencer relations, reputation and crisis management.• Developed agency’s proprietary Influencer relations product and executed consumer influencer programs.• Built and ran agency’s planning, insights, data and analytics function.

First-ever social media strategist for USA TODAY, building the newspaper’s entire social media presence from nothing, and partnering with editorial to get it right. Also served as corporate spokesperson for the newspaper, managing daily promotion of major news stories and building partnerships with leading broadcast networks.

Communications and strategic marketing contact for USA TODAY, the nation’s top-selling newspaper, and all affiliated brand extensions.Media and Industry Relations • Served as corporate spokesperson for USA TODAY and point of contact for outside media and trade groups. Worked extensively on event management and speaking engagements for upper-level management and editorial staff, corporate sponsorship strategy and online consumer and trade focused web initiatives.• Increased USA TODAY presence in national broadcast news and morning programs and managed editorial media partnerships with major networks. Garnered extensive airtime on ABC News, CBS News, NBC News, MSNBC, CNN and other broadcast outlets. • Elevated USA TODAY’s brand awareness and managed messaging in print and online outlets like The New York Times, Wall Street Journal, Paid Content, Mashable, TechCrunch, Associated Press, Reuters, Bloomberg, Dow Jones, Editor and Publisher, Advertising Age and Ad Week/Brand Week/Media Week.

Staff member at a start-up public relations agency in D.C., working with professional services clients including: investment bank and financial advisory firm KPMG Corporate Finance; venture capital firm Core Capital Partners; forensic and security software company Guidance Software; social networking website IT Toolbox; and surveillance company Axis Communications.• Provided clients services including traditional media relations efforts, ghostwriting bylined article submissions, proactive pitching, strategic development, securing speaking opportunities and daily client management.

PR specialist in a mid-size corporate communications division providing media relations, event management and new media support to multiple National Geographic Society divisions. Media Relations and Event Management• Served as a primary media contact for multiple products, including: children’s books; catalog and retail outlets; music, food and film events; online music initiative; television programs and giant-screen films. • Developed communications strategies for products and events, created and distributed press materials including b-roll and multi-media packages, managed outside PR agencies, conducted media training, managed media contacts and outreach, tracked and reported coverage. Successfully placed stories in various media outlets including: CNN, MSNBC, Broadcasting & Cable, USA TODAY, The Washington Post, Washington City Paper and various local DC news and radio programs. • Successfully executed large-scale press and public events at National Geographic headquarters and other venues, including UNHCR’s World Refugee Day, the All Roads Film Festival, the National Geographic Bee and the 2005 International Geography Competition in Budapest. New Media• Implemented new media efforts across the Communications division. Instituted training for all staff and initiated blog outreach campaigns. Implemented an RSS process for the Society’s online pressroom. Developed comprehensive blog and podcasting media tracking efforts.

Worked in several capacities for a small public relations firm specializing in event and social marketing. Clients included: Vintage Virginia Wine Festival, Robert Wood Johnson Foundation and Partnership for Caring.