- Orchestrated visual centers for brand initiatives by organizing timelines, managing budgets, and facilitating the decision-making process through clear & concise communication that managed expectations and drove action- Controlled all details of execution including creative intent, copy, typography, graphics, photography, retouching, videos, spade design, renderings and builds from concept to consumer experience

• Manage the product creation process from concept to production for keyboard cases, tablet cases, and laptop bags • International scope for the evaluation of production processes during various development phases which results in maintaining schedule commitments and ensuring the delivery of quality product• Communicate project status, issues, opportunities, schedule, cost, sample allocation and actions on a weekly basis to minimize mistakes, increase transparency, and improve efficiency • Facilitate the decision-making process by aligning Industrial Designers, Engineers, Product Managers, Operations, Management and Manufacturers to maintain quick to market strategy and increase revenue

• Coordinated the packaging creation process by aligning Development, Marketing, Product Managers, Packaging Engineer, Graphic Designers, Photographers, and Operations resulting in time savings of up to 40% for Program Managers• Developed a program to effectively manage packaging deliverables which was adopted as a development overhead process and resulted in the launch of retail and B2B packaging for over 150 products• Centralized and streamlined the BOM management process to improve accuracy of Engineering Change Orders resulting in 30% time savings for Configuration Control

• Coordinated the creation and delivery of Bobbleheads, graphic tees, caps, bags, gloves, rally towels and other giveaways to MLB, NFL, NBA, NHL, and NCAA events • Successfully maintained gross margin objectives by: sourcing and quoting cost effective product, setting expectations with clients, gathering timely product confirmation, overseeing supply base, and managing shipments/deliveries• Helped organize, merchandise, and develop trending promotional product samples for annual MLB & NFL sales events to gain client feedback and sales opportunities for the upcoming season

• Coordinated the production and delivery of promotional merchandise for hundreds of near term Dell event dates by driving suppliers to meet clients needs• Successfully maintained gross margin objectives by: sourcing and quoting cost effective product, setting expectations with clients, gathering timely product confirmation, overseeing supply base, and managing shipments/deliveries

• Drove customer acquisition through search engine marketing using Google Ad Word• Optimized website with day-to-day analysis and reporting using Google Analytics• Ran separate campaigns relating to internal links by generating keyword lists and writing ad copy

• Facilitated a business relationship with a digital marketing firm and a sign company (Tube Art).• Increased sales by leveraging Tube Art’s contacts, setting up meetings, and presenting to buyers.

Studied Business and Marketing while playing Defensive Tackle for the Football team.