Alexander Thomas Email & Phone Number

Basalt, Co, Us

Aspen, Colorado, United States

I have the privilege of leading an amazing team of forty resort employees and mountain ambassadors. Together, we provide world-class service to our summer and winter guests at Aspen Mountain Ski Resort. • Manage day-to-day operations of the front-line teams as we engage with our guests and provide ski storage/transfers, on-mountain tours, parking and bus directions, a guest service desk, and Buckhorn Cabin.• Oversee the volunteer Aspen Mountain Ambassador team of 23 volunteers.• Annual budget and forecast responsibilities for labor, supplies, summary activities, and entertainment.• Assist with executing events sponsorship agreements and long-term resort development projects. • Interface with The Little Nell and AspenX for on-mountain events and activities.

I have led marketing analytics and market research for Aspen Skiing Company in progressive roles for over six years. In that time, I have had the opportunity to work across the company to determine what customers want and areas where we could improve our visitor experience. Working with Senior Staff and managers from every department, the efforts in this role improved the visitor experience, reduced friction points, and increased share of wallet for many operations. • Provide top-line results to executive and senior staff across the company• Interface with all departments to provide insights into our guests• Hire, manage, and train 35 surveyor staff across four mountains• Prepared annual research budget to include staffing, research vendor, and incentives

Aspen, Colorado

• Develop and train all surveyor staff across four mountains, up to 35 employees• Interface with all departments to provide insights into our guests• Work with senior staff to better understand significant questions or business challenges• Prepare annual research budget to include staffing, research vendor, and incentives• Develop and maintain partnerships with area organizations to expand the reach of our research program, including the City of Aspen and Snowmass Village• Perform competitive analysis in pricing, benefits, and winter and summer activities• Presented to the quarterly MIMS meeting several times over the years to present top-line research results

Aspen Snowmass

Snowmass Ski Area Aspen, Co

• Provide business development assistance, research services, and insights related to business, non-profits, and special events. • Current and past clients include: Visit Fort Collins, Kindred Artisan Ales Brewery, Town of Basalt Colorado, Town of Snowmass Village, Elevated Elixirs, Aspen Chamber, and Aspen Lacrosse Club• Past events include: JAS Aspen Snowmass, Snowmass Balloon Festival, Food and Wine Classic (Aspen), World Cup 2017, Winterskol, Snowmass Concert Series, Aspen Farmers Market

Aspen/Snowmass

Mobile food vendor for area events and catering that severed east coast style and carnival food at small and large events throughout Aspen/Snowmass. Starting with a partner who subsequently left, Munch went on to work over 60 events over three years and provided quick affordable food as part of the local community. The team successfully navigated two Winter X-Games despite a national fast-food provider giving away free food and coupons to eat their food.

Fort Collins, Colorado Area

• Created and implemented digital survey• Raised and managed the funds for the project• Utilized SPSS for analytic manipulation

Fort Collins, Colorado Area

• Appointed member of the Event, Advisory, and Exhibit boards as of September 2013• Work to promote and enhance the museum through various promotional activities• Work with all of the media contacts for the museum on a weekly basis• Create and post all of the information on the museums social media outlets• Work with the programing directors to help plan, and promote special events• Closely work with the Administrative Coordinator on museum activities and awareness

Columbus, Ohio Area

• Worked to address pollution coming from agricultural runoff, sewers, lawn fertilizers and other sources. • My efforts included a series of communication and marketing pieces geared towards clean water projects and initiatives • Applied a variety of social networking techniques as well as electronic marketing and written pieces.

Master Of Tourism Management, Natural Resource Recreation And Tourism, 3.75

This 30 credit, Plan C, 9-month master’s program teaches the components of operating a tourism based business, with an emphasis.

Bsba, Natural Resources Recreation And Tourism / Business Minor