● Develop and implement innovative social media strategies aligned with the brand’s goals and target audience.● Determine ideal target audience based on market research, customer data, and industry trends.● Create, curate and schedule monthly content calendars.● Create buyer personas to bolster social media strategies and content creation.● Setup and manage the entire marketing funnel, from awareness to conversion.● Plan and Implement paid social media strategies to drive results, including campaign creation, budget management, targeting, and performance tracking.● Oversee and optimize paid social media campaigns across Facebook, Twitter, TikTok, LinkedIn, Instagram, and other platforms.● Write and optimize ad copy and headlines for paid social media campaigns.● Manage and allocate budget for paid social media campaigns to ensure maximum Performance and ROI.● Analyze and report on key performance metrics, deriving insights to refine targeting, ad copy, and budget allocation.● Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously optimize paid social media strategies.● Collaborate with cross-functional teams to integrate social media strategies with overall marketing efforts, including advertising, PR, and content creation.● Create and curate engaging organic content across various social media platforms.● Monitor social media trends, industry best practices, and competitive landscape to stay ahead of the curve.● Identify opportunities for partnerships, collaborations, and influencer engagement to enhance brand reach.● Manage client social media accounts, ensuring consistency and alignment with their brand voice and objectives.● Execute A/B tests to optimize paid social media campaigns, including ad creative, targeting, and bidding strategies.● Analyze A/B test results and implement data-driven decisions to improve campaign performance.

○ Speaking with internal and external parties to learn about their content needs.○ Conducting research to formulate ideas or support writing.○ Learning about the target audience for copy.○ Submitting content for approval prior to the deadline, making any necessary revisions○ Ensuring that content is appropriate for the client’s brand and campaign strategy.○ Writing clear and error-free content for a website that reflects the company’s voice.○ Interpreting creative direction and technical information and turning them into persuasive copy concepts.○ Crafting a copy in a way that elicits emotions.

○ Executing growth strategies to enhance perceived value of the venture in the market-place.○ Communicating core values and USP effectively throughout Digital mediums.○ Rebranding existing products or services.○ Brand positioning, which involves defining the benefits the target audience thinks of when they hear the brand's name.○ Creating buyer personas, which are descriptions of the company's ideal customer that include their age, lifestyle, personality, goals, needs and challenges.○ Creating brand architecture, which includes the logo, messaging, creative materials and marketing campaigns.○ Overseeing the production of all brand creative—advertisements, presentations, catalogs, sales sheets, social media campaigns, blogs, testimonials—and ensuring they have a consistent tone and message.○ Crafting inbound marketing content for both Company.○ Conducting analysis to identify competitors and their products' strengths or weaknesses.

○ Planting the desired image inside the mind of consumers.○ Overseeing Brand communication and messaging throughout Digital assets.○ Devising innovative growth strategies.○ Protecting and Differentiating the Brand's image by opting for non-replicable traits and spreading personalized stories.○ Bolstering and Up-scaling the Brand's perceived value.○ Analyzing brand positioning and consumer insights.○ Shaping and persuading vision and mission statements.○ Establishing performance specifications, cost and price parameters, market applications, and sales estimates.○ Measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs.○ Researching consumer markets and competitors’ activities.○ Overseeing new and ongoing marketing and advertising activities.○ Aligning the company around the brand’s direction, choices, and tactics.

○ Building an inbound marketing plan.Research and forecast future sales and performance trends.○ Analyze customer expectations according to past social media activity.○ Development of social media campaigns.○ Utilization of social media marketing tools such as Buffer and Hubspot.○ Establish relationships with social media influencers to develop a strong network.○ Engage with prospects and followers.○ Monitor campaigns and analyzes data obtained.○ Update social media content across all channels.○ Researching competitors and providing suggestions for improvement.○ Keeping abreast with industry and market trends and best practices.

○ Closing deals and working with clients throughout the closing process.○ Identifying, qualifying, and securing business opportunities; coordinating business generation activities; developing customized targeted sales strategies.○ Building business relationships with current and potential clients.○ Understanding client needs and offering solutions and support; answering potential client questions and follow-up call questions; responding to client requests for proposals (RFPs).○ Collaborating with sales and leadership to secure, retain, and grow accounts.○ Creating informative presentations; presenting and delivering information to potential clients.○ Creating and maintaining a list/database of prospective clients; maintaining a database ( CRM, Excel, etc.) of prospective client information.○ Collaborating with management on sales goals, planning, and forecasting; maintaining short- and long-term business development plans.