Ali Ashraf Email & Phone Number

Lahore, PK

Lahore, Punjab, Pakistan

• Overseen entire business operation and end-to-end project execution, ensuring attention to detail, and timely delivery. Services include DevOps, Digital marketing, AI/ML, UI/UX design, E-commerce, and Web and App.
• Built and maintained strong client relationships, understanding challenges, and delivering tailored, results-driven solutions.

Pakistan

• Led GEA Middle East (Pakistan & Afghanistan chapter) in executing sales strategies for new projects, equipment, aftermarket, and services in ammonia refrigeration division.
• Managed local distributor for all local support to end users including installation of ammonia refrigeration projects and for presenting offers in local currency where convenient to clients.
• Presented GEA local office to more than 50 new clients and got the company registered to corporate clients including PepsiCo, Coca Cola, Unilever, Nestle and Mondelez.
• Generated sales leads for new projects and closed selected ones for industrial ammonia refrigeration within food and beverage sector for deal sizes between 0.25m to 1.5mil Euros.
• Handled an overall installed base of more than 60 clients (both corporate/multinational and local) across food and beverage sectors with 350 compressors comprised of which are 90% reciprocating (V Series and RC) and.
• Engaged with existing non-GEA plants for supply of all third party equipment installed with the ammonia compressors. Generated leads and completed orders to add revenue to the aftermarket department. (Pumps, valves and.

Lahore, Pakistan

• Managed all key accounts for their ammonia system maintenance, supervision of installation, extensions and improvements and found business opportunities to enhance refrigeration business of Johnson Controls IR division.
• Explored a complete new sector of oil and gas and chemical industry for process cooling and ammonia liquification and enabled the local Pakistan office to get registered to its clients directly.
• Completed retrofit projects for energy efficiency in key accounts and achieved feasibility goals with reverse on investment. (Condensing Pressure optimization, VFDs installation, Sabroe WDO Water Dirt oil removal for.
• Completed all maintenances schedule of key clients involving foreign engineers along with local maintenance team (e.g 30K major overhaul - Frick Screw compressors and routine service - 3000 kw system SMC 108 L chillers).
• Supervised the supply chain process for warranty issues and routine repetitive orders and ensured timely delivery of spare parts to the end users/client.

Lahore, Pakistan

• Managed all key accounts for Hanovia’s UV system across Pakistan. Major clients includes Coca Cola, Nestle and PepsiCo.
• Reported Hanovia UK office regarding techno commercial issues for Hanovia business in Pakistan.
• Worked on various water treatment application including disinfection, de-chlorination and de-ozonation for water and syrup lines in beverages, for CIP in dairy and for hygine loops in pharmaceuticals.
• Thoroughly trained and authorized by Hanovia for equipment selection including third party validated PQ series.
• Accomplished tasks of water treatment for Nestle and Coca Cola engaging local team for installation of OEM equipment along with piping and fabrication of storage tanks.

Bradford, United Kingdom

• Developed customer service skills, guided the domestic and corporate customers about the technical specification of different electronic products.
• Maintained records of technical faults in appliances and informed the manufacturers for further improvements in the systems.
• Updated management on Quality assurance and progress presentations.
• Gained a good level of professionalism and maintained high level of communication skills.
• Worked in the diverse international working environment with people from different cultural and ethnic backgrounds.

Master'S Degree, Electrical And Electronics Engineering

Activities and Societies: University of Bradford Union of students, HUB student support, Student ambassador.Major Modules studied.

Bachelor Of Science (Bs), Electrical, Electronics And Communications Engineering

Activities and Societies: Organised Convocation, Proctor of boys Hostel.Modules and areas of knowledge: Electronic devices and circuits.

Danish Language, Danish Language And Literature

Activities and Societies: Learning Danish, Communication skills, Danish CultureCompleted 2 modules out of 5.