Account Manager - Marketing Strategist & Media Planner
Cincinnati, Ohio, United States
Provided strategic thinking and cross-channel integration to clients' media marketing plans. I developed innovative communication strategies through collaboration with clients, specialist teams and agency partners. Ultimately, created and executed innovative marketing campaigns that produce positive business results for clients. My experience spans CPG, D2C, financial and home improvement with clients such as Bioré, Jergens, Curel, 1-800 Contacts, US Bank & Clopay Building Products. My expansive media experience allows me to deliver plans that are media diverse and seamlessly integrated. In addition, I have had experience building plans on a national and local level utilizing various media vehicles that work together to produce results and increase awareness. This is all done by: - Gathering and analyzing brand data to inform and guide plans: sales, geography, seasonality, trends, sales-to-media rations, target insights, challenges and various marketing inputs. - Integrating media channels together to ensure optimization throughout campaigns. - Utilizing consumer insights to build meaningful and effective marketing plans.Included are all types of media, not limited to the following: National and Local Television and Radio, Direct Response, Out of Home, Digital, Print (national and local newspapers and magazines), Social and Content.