Ali Derbas Email & Phone Number

Sydney, Australia

• Apppointed as an Account Manager for the OSS, B2B and retail channel. Key accountability has been given for brand control, sales, merchandise presentations, and staff training.
• Achieved budgets and sales growth for the last 4 years. Increased the Officeworks portfolio from $14.3 Million to $21 Million within 4 years alongwith an increase in profitability of 7%.
• Developed business strategies and maximised opportunities to generate additional store volume.
• Led the execution of visual merchandising plans, updates and product placement within corporate guidelines, using marketing initiatives, lifestyle concepts, and product knowledge to maximise return.
• Created a collaborative partnership with stores, gaining favourable terms on core products.

NSW

• Reporting to the General Manager – challenged with launching the TCL brand in Australia.
• Responsible for managing the day-to-day operation in NSW
• Drive top line sales by training employees how to sell, product knowledge and customer service, as well as managing daily operations within budgeted goals and expectations.
• Increase distribution into Bing Lee, RetraVision and Good Guys
• Extensive liaison and negotiation with buyers and store managers regarding product range, price and support.
• Ensure store’s visual standards were met at all times by ensuring the proper mix and proper depth in key SKU’s and by identifying store’s needs by using and analysing sales reports and/or altering sales floor layouts.

• Reported to BDM, state manager & key account managers and part of team of 52 state reps. Sole rep for Inner City, servicing 20 client calls/day for Route Market i.e. beverages, coffees, topping, desserts, covering the.
• Developed manny exclusive in-store promotions to increase sales & profits resulting in increasing market share from 37% to 55% in 12 months
• Exceeded targets by growing product range to average 12% p.a. & client base average 15%
• Developed a highly successful national product promotion for Cottee’s Topping from initiating / presenting idea ofpeanuts being attached to topping bottles to marketing team & implementation in all stores (with nil.
• Successfully grew client base & profits annually
• Developed and implemented sales &marketing strategies - sell in sell out at store level outside of the national marketing campaign for incremental territory sales