Ali Derbas

Ali Derbas Email and Phone Number

Account Manager at Brother International Australia @ Brother International Australia
eastern creek, new south wales, australia
Ali Derbas's Location
Greater Sydney Area, Australia
Ali Derbas's Contact Details

Ali Derbas work email

Ali Derbas personal email

n/a
About Ali Derbas

A results-orientated business manager with 15+ years experience, and a consistent track record of maximising salesand operational capability, and for delivering and driving growth from within highly competitive markets. As a keycontributor to business planning and strategy, able to focus on the wider picture, offering solutions for effectivelyplanning to meet changes within the market whilst driving the performance of teams. Skilled communicator who is ableto achieve favourable terms and win-win scenarios during negotiations.

Ali Derbas's Current Company Details
Brother International Australia

Brother International Australia

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Account Manager at Brother International Australia
eastern creek, new south wales, australia
Website:
brother.com.au
Employees:
54
Ali Derbas Work Experience Details
  • Brother International Australia
    Account Manager
    Brother International Australia Mar 2008 - Present
    Sydney, Australia
    Apppointed as an Account Manager for the OSS, B2B and retail channel. Key accountability has been given for brand control, sales, merchandise presentations, and staff training.• Achieved budgets and sales growth for the last 4 years. Increased the Officeworks portfolio from $14.3 Million to $21 Million within 4 years alongwith an increase in profitability of 7%. • Developed business strategies and maximised opportunities to generate additional store volume.• Led the execution of visual merchandising plans, updates and product placement within corporate guidelines, using marketing initiatives, lifestyle concepts, and product knowledge to maximise return.• Created a collaborative partnership with stores, gaining favourable terms on core products.
  • Tcl Multimedia
    State Sales Manager
    Tcl Multimedia 2008 - 2012
    Nsw
    Reporting to the General Manager – challenged with launching the TCL brand in Australia.• Responsible for managing the day-to-day operation in NSW• Drive top line sales by training employees how to sell, product knowledge and customer service, as well as managing daily operations within budgeted goals and expectations.• Increase distribution into Bing Lee, RetraVision and Good Guys• Extensive liaison and negotiation with buyers and store managers regarding product range, price and support. • Ensure store’s visual standards were met at all times by ensuring the proper mix and proper depth in key SKU’s and by identifying store’s needs by using and analysing sales reports and/or altering sales floor layouts (displays) and making recommendations to managers.
  • Cadbury Schweppes Bottling Group
    Account Manager
    Cadbury Schweppes Bottling Group 1999 - 2004
    Reported to BDM, state manager & key account managers and part of team of 52 state reps. Sole rep for Inner City, servicing 20 client calls/day for Route Market i.e. beverages, coffees, topping, desserts, covering the majority of supermarket s, mixed business and Service Stations. Consistently exceeded sales targets and effectively managed time, 350 clients and managing a plan for 3 merchandisers.• Developed manny exclusive in-store promotions to increase sales & profits resulting in increasing market share from 37% to 55% in 12 months• Exceeded targets by growing product range to average 12% p.a. & client base average 15% • Developed a highly successful national product promotion for Cottee’s Topping from initiating / presenting idea ofpeanuts being attached to topping bottles to marketing team & implementation in all stores (with nil marketing budget) resulting in increased market share by approx. 22%• Successfully grew client base & profits annually• Developed and implemented sales &marketing strategies - sell in sell out at store level outside of the national marketing campaign for incremental territory sales• Developed a new product innovation to maximize sales in a key category sector• Awarded “super user” status of Pen tablet software system – taking on additional responsibility of training new reps by phone or in person.
  • Harvey Norman
    Manager
    Harvey Norman 1995 - 1999

Ali Derbas Skills

Retail Account Management Management Inventory Management Key Account Management Sales Management Merchandising Sales Operations B2b Forecasting Product Marketing Direct Sales Sales Process Sales Competitive Analysis Team Leadership Product Management New Business Development Pricing

Ali Derbas Education Details

  • Colyton High
    Colyton High
    Higher School Certificate

Frequently Asked Questions about Ali Derbas

What company does Ali Derbas work for?

Ali Derbas works for Brother International Australia

What is Ali Derbas's role at the current company?

Ali Derbas's current role is Account Manager at Brother International Australia.

What is Ali Derbas's email address?

Ali Derbas's email address is al****@****.com.au

What schools did Ali Derbas attend?

Ali Derbas attended Colyton High.

What skills is Ali Derbas known for?

Ali Derbas has skills like Retail, Account Management, Management, Inventory Management, Key Account Management, Sales Management, Merchandising, Sales Operations, B2b, Forecasting, Product Marketing, Direct Sales.

Who are Ali Derbas's colleagues?

Ali Derbas's colleagues are Robert Gantang, Sylvia Perez, Daniel Barclay, Mary Pan, Ed Martin, Susan Andrews, Linda Darlison.

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