Ali Baker Email & Phone Number

Greater Minneapolis-St. Paul Area

Lead marketing planning and vision work within strategic healthcare accounts to work towards increasing lead volume and conversion. - Provide marketing services for account-specific needs through creation of collateral, company communications, and on-site event support in collaboration with sales teams. - Lead communication planning efforts to determine yearly messaging opportunities within accounts. - Manage account digital property content strategy.Plan, lead, and manage execution of strategic B2B2C widespread campaigns. - Develop quarterly campaign strategy designed to increase brand awareness and consideration within active accounts. - Define KPI’s to share with internal teams to measure campaign effectiveness. - Plan refinement to marketing collateral. - Partner continuously with internal and external stakeholders for sharing of information, best practices, and results. - Highly influenced 25% YoY lead growth in 2019 within channel by increased focus on widespread vs. custom campaigns.Lead as a channel partner within SEI to best align B2B2C initiatives toCapella/SEI priorities.

Greater Minneapolis-St. Paul Area

Plan, lead and execute B2B and B2B2C marketing campaigns to engage account activation activates to drive brand awareness and lead generationIdentify key marketing opportunities within accounts and develop integrated marketing communication campaigns that can include digital and print collateral, email, direct mail, and social mediaDefine and optimize KPI's of campaigns to measure successSupport account-specific landing page enhancementsBuilt a customer testimonial strategy between marketing and sales to further drive results within accountsManage multiple vendor budgets

Greater Minneapolis-St. Paul Area

Support B2B and B2B2C project initiatives to drive lead generation within mid-size healthcare accounts.Define and deliver integrated communication planning tools for successful campaign activation within accountsUsing data analytics, monitored account campaign activity and delivered findings to internal stakeholdersSupport customer referral strategy

Minneapolis, Mn

Administrate projects between Sales and Design/Web Development in the areas of advertiser display ads, website build and updates, rewards clubs and social media management Traffic ads to our websites through Doubleclick for PublishersManage email campaign execution through target segmentation, data analytics, and list management with IBM’s Silverpop automation programAnalyze and provide statistics for client campaigns through Google Analytics

Minnetonka, Mn

Work as a liaison between our corporate Marketing team and over 50 Sales teams across the US and Canada helping to qualify leads generated from digital campaignsQuantify how prospects are responding to email campaigns for further nurturingContributed to 2014 revenue gains of $7m impacted by our 10% improvement to Marketing Qualified Leads (MQL). Sales lead acceptance rates dramatically improvedBuilding progressive administration skill with Oracle’s Eloqua Marketing Automation surrounding email planning and CRM integration. Analyst/administration competencies for Oracle CRM On Demand Contributor and editor of digital and print content aligned to messaging strategy Create standard operating procedure guides for Lead Qualification SpecialistsCo-Chair of the Community Volunteer Committee, sponsoring donation and volunteer events for employees with local charities throughout the year

Major: MarketingDirector of ADMAR (Advertising and Marketing Club) and participated in the National Student Advertising Competition, completing 3rd in our regionFocuses include social media marketing and selling courses

Duluth, Mn

Developed and implemented direct marketing campaign for promotionsHired and trained a team of 8 students for on-campus promotion, building brand awareness and generating new mobile application downloads/users through social media and direct marketing platforms Successfully grew the mobile application user base by 35% in the Duluth, MN marketAnalyzed results of operation to discover more efficient ways of promoting the product

Duluth, Mn

Configured and fulfilled client projects using UPS imaging technologies Developed physical and phone-based customer relationship skillsAble to competently run computer programs including Word, Excel, Publisher, and Outlook

Minneapolis, Mn

Supported the Director of Wellness by conducting research on employee engagement efforts, incentive trends, gamification, and information for partnerships with workplace wellness organizationsCreated an RFP Repository Response System allowing sales faster retrieval of response dataContributed to blog posts and internal email blastsContent creation and maintenance to intranet website Participated in HealthWorks Committee to promote employee wellness engagement efforts

Responsible for service data collection via CRM and mail fulfillment processes

Master Of Business Administration - Mba

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: ADMAR (Advertising and Marketing Club)