Ali Panchoo Email & Phone Number

30 Millbank, Westminster, London, Sw1P 4Du, United Kingdom

Advanced Design Technology is a global market leader in turbomachinery design software (B2B).My role is instrumental in shaping the company's marketing strategy and supporting growth objectives. I work closely with the sales team to execute multi-channel marketing activities that encompass corporate communications, campaign management, public relations, branding, demand generation, digital marketing and events.My key contributions to this role are: • Growth strategies through the creation of sales enablement campaigns from inception to reporting.• Maintaining the company website including the creation of mini sites and landing pages.• Targeted inbound marketing strategies to boost website traffic.• Creating marketing emails for segmented audiences in Europe, USA and Asia while maintaining brand consistency.• Content creation: Writing short-form and long-form copy. • Organic and paid social media activities, press releases and magazine publications.• Organised global events and webinars to drive demand.• HubSpot, Semrush, Google Analytics, HTML and LinkedIn Ads.

70 South Lambeth Road Vauxhall London Sw8 1Rl

Within this role, I establish sales and marketing strategies to ensure the marketing plans execute within relevant target markets and on time.During this tenure, I conduct Website audits and SEO optimisation to ensure a smooth flow of operations.One of my key tasks was to develop social media marketing plans to elevate brand reach and increase followers and reach on LinkedIn.Furthermore, I wrote blog articles and ensured all content integration with current SEO best practice whilst managing website updates & blog creation. It is worth mentioning that I perform competitor analysis to identify strengths/weaknesses whilst tracking performance by utilising Google analytics.My key contributions to this role are: • Elevated brand reach in a corporate environment by implementing best strategies whilst identifying PR opportunities.• Increased brand awareness by designing and implementing effective marketing campaigns.• Optimised brand presence by cultivating professional relations with brands and media partners.

Westgate House, 9 Holborn, London Ec1N 2Ll

With a presence in 16 markets and based in 17 countries across the world, this internet pioneer whose brands represent vibrant marketplaces for community-centred local service. I created email marketing campaigns from inception to reporting, along with crafting Google Ads copy and campaigns specifically tailored for the job, housing, and wellbeing sectors in France, Italy, and Belgium.Qredible.co.uk - (Start-up) As a part of this role, I led all content marketing, Google ads and paid social media campaigns to raise brand awareness and increase traffic whilst tracking key performance indicators for the UK in the legal sector.I was entrusted with leveraging professional expertise to develop informative SEO-optimised blog content.Moreover, I oversaw continual SEO development with keyword research and site optimisation and performed gap analysis and best practices using Semrush / Ahrefs.I led the leads generation campaign for B2C and B2B whilst improving organic ranking in SERP.A section of my key accomplishments include:• Attained domain authority of 59 in less than a year for Qredible.co.uk.• Ranked on SERP for several competitive keywords.• Achieved maximum ROI by creating and executing Google Ads campaigns.• Increased brand awareness and traffic through the execution of robust marketing strategies.• Creation of a mini site for the blog-section.

London, United Kingdom

I was responsible for developing and managing digital marketing strategies for clients/email marketing campaigns and translating clients’ goals into actionable marketing actions in the fashion industry.I managed and delivered complex projects within a defined time, budget, and scope in this role.I also coordinated the development of online marketing campaigns to drive relevant traffic to client sites as well as extended market reach through social media marketing campaigns.My key responsibility is to develop popular pages by analysing conversion rates and compiling reports. I am technically proficient in Mailchimp and SalesForce, creating email marketing newsletters.A section of my key accomplishments includes:• Optimised user experience by identifying and resolving issues.• Increased in-organic traffic and reduced bounce rates. • Enhanced Facebook likes by more than 8x and boosted Instagram followers by executing social media campaigns.• Led transition of the company from just print publishing to digital marketing whilst enabling several employees to train and create posts and content.• Worked on high value campaigns for brands such as Hugo Boss, Chivas and more.

London, United Kingdom

During my time here, I tracked the flow of printed materials and checked schedules.Analysed the work of staff and monitored the quality of the product whilst liaising with customers to ensure adverts/editorials designs as per requirements.Managed annual budget and printed schedules and flat planning documents.• Rolled out new titles and utilised Adobe Creative Suite efficiently.• Launched a new magazine app and managed numerous projects under strict time and budget limitations.• Worked on several mainstream campaigns for brands such as Estee Lauder, Mac Cosmetics, Bobbi Brown and many more.

London, United Kingdom

Overseeing the production processes and content of publications. Communicating with writers and editors to ensure publications meet quality standards and deadlines.

London, United Kingdom

Responsible for the design and layout of the clients' website; maintenance, backup, security and optimisation.