Alexandra (Ali) Cassim work email
- Valid
Alexandra (Ali) Cassim personal email
Senior, strategic marketer, with 15+ years’ experience in digital businesses across travel, fintech, e-commerce, classifieds, hospitality, and media. Commercially minded and customer-focused with experience in start-up environments as well as more mature businesses, B2C and B2B, and able to contribute on both a strategic and operational level to drive meaningful results.Specialties: brand marketing and research, social media and content strategy, CRM strategy, digital & data-driven acquisition marketing, integrated marketing campaigns, events and partnerships, PR management, product development and business leadership.
-
DirectorNsw Tourism AssociationSydney, Nsw, Au
-
Head Of Marketing, Product & DigitalBridgeclimb Sydney Aug 2020 - PresentSydney, New South Wales, AustraliaIn addition to leading the marketing & sales team, I am also responsible for product development, pricing strategy and website optimisation. Plus with a passion for social good and sustainability, I have focused on BridgeClimb's CSR plans and am leading BridgeClimb's first Reconciliation Action Plan. -
Head Of Growth And AcquisitionBridgeclimb Sydney Nov 2019 - Aug 2020Sydney, AustraliaPart of the executive team for BridgeClimb, leading the B2C and B2B marketing and sales strategy and teams - including performance media, SEO, ATL media, digital product management, PR, social media, CRM, events and partnerships.
-
Board DirectorVaruna, The National Writers’ House Aug 2022 - Apr 2024Offering residencies for writers, online courses, and the host of the Blue Mountains Writers’ Festival.
-
Marketing Strategy AdvisorAgronomeye Jul 2022 - Dec 2022AustraliaAgronomeye is an exciting start-up in the agtech space with a focus on the future productivity and sustainability of agriculture through an era of climate change and other global pressures. I have supported the business with their initial marketing strategy and in an advisory function. -
Marketing & Product DirectorTasmania.Com Pty Ltd Dec 2017 - Nov 2019Managing various projects across a portfolio of digital businesses - from digital product management, to acquisition strategy and general business management.Tasmania.com is a travel destination start-up that is part of the overarching organisation that also encompasses Kaleidoscope Global. Based in the US, Kaleidoscope Global is a start-up environment of digital product websites - across multiple B2C categories including music, travel, and self-development. -
Marketing ConsultantIndependent Apr 2017 - Jun 2018Specialising in brand, acquisition and retention strategy and implementation – with a focus on digital start-ups, both B2C and B2B. Engagements have included: Clipp, Lime&Tonic, KindyHub, EnhanceTV, Mizzenit
-
Marketing And Commercial Integration Director - FoodNewslifemedia Aug 2015 - Apr 2017Responsible for leading all marketing strategy and actions for the food portfolio at NewsLifeMedia - including the launch of delicious.com.au in November 2015 and strategic work on the evolution of taste.com.au. -
Marketing DirectorRatecity.Com.Au Aug 2013 - Jul 2015RateCity is Australia’s leading consumer financial comparison website, allowing users to search, compare and access over 13,000 financial products from over 250 institutions.RateCity is part of the Nine network, a leading digital media company.Staying within the Nine network family, again, this role led all marketing functions with a focus on driving a key period of brand development and acquisition for the business. -
Marketing Director - Cudo, A Joint Venture Between Microsoft And The Nine Entertainment CompanyCudo Mar 2013 - Aug 2013Sydney Area, AustraliaPart of the management team at Cudo and responsible for all marketing across the Cudo portfolio – including Cudo, Getaway Lounge and The Meat Merchant.
-
Marketing ConsultantLittle Rascals Sep 2012 - Feb 2013ManlyWith a keen interest in start-ups, I joined this new venture pre-launch as a Marketing Consultant while on sabbatical. Little Rascals is a new online start up delivering ‘’best for baby, best for you’’ baby products free to the door of busy, time poor Mums and Dads. -
Marketing Director - The Stayz GroupFairfax Digital May 2011 - Aug 2012Responsible for driving the marketing strategy for both consumer and trade markets for three brands - Stayz, Takeabreak and Rentahome.The role involves brand positioning and research, creative development - ATL & BTL, media planning, social media and promotional activity, e-communications strategy, B2B lead management, PR, and team management. -
Marketing Manager - Transactions DivisionFairfax Digital Mar 2010 - May 2011The Transaction division at Fairfax Media was a division that represented a diverse range of brands crossing the dating, property, investment and travel categories.In this role I was responsible for managing the brand positioning, creative, media buying, tactical promotions, PR activity, research, e-comms and social media activity across Stayz, RSVP, APM and Investsmart with 3 direct reports.
-
Marketing Manager - StayzFairfax Digital Oct 2008 - Mar 2010
-
Consumer Marketing Manager - DriveFairfax Digital Feb 2006 - Oct 2008Drive.com.au is one of Australia’s leading online automotive websites. I was promoted throughout my time at Drive from Senior Marketing Executive to Consumer Marketing Manager. Highlights of my time at Drive include successfully managed the roll-out of the first integrated Drive common brand campaign across both print and online teams with media placements across online, print, radio and outdoor. I also developed and implemented Drive’s first e-DM strategy.
Alexandra (Ali) Cassim Skills
Alexandra (Ali) Cassim Education Details
-
Marketing -
Science
Frequently Asked Questions about Alexandra (Ali) Cassim
What company does Alexandra (Ali) Cassim work for?
Alexandra (Ali) Cassim works for Nsw Tourism Association
What is Alexandra (Ali) Cassim's role at the current company?
Alexandra (Ali) Cassim's current role is Director.
What is Alexandra (Ali) Cassim's email address?
Alexandra (Ali) Cassim's email address is ac****@****.com.au
What schools did Alexandra (Ali) Cassim attend?
Alexandra (Ali) Cassim attended University Of Technology Sydney, University Of Sydney.
What are some of Alexandra (Ali) Cassim's interests?
Alexandra (Ali) Cassim has interest in Start Ups, Children, Snowboarding, Environment, Education, Reading, Fitness, Music, Tennis, Human Rights.
What skills is Alexandra (Ali) Cassim known for?
Alexandra (Ali) Cassim has skills like Digital Marketing, Online Advertising, Integrated Marketing, Direct Marketing, Digital Strategy, Digital Media, Marketing Strategy, Strategy, Social Media Marketing, Brand Development, Public Relations, Email Marketing.
Who are Alexandra (Ali) Cassim's colleagues?
Alexandra (Ali) Cassim's colleagues are Christopher Moro, Candice Smart, Christel Smith, Rebecca Pilling Cphr, Trent Kidd, Jackson Budden, Kalisi Mahina.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial