Alexandra (Ali) Cassim Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

In addition to leading the marketing & sales team, I am also responsible for product development, pricing strategy and website optimisation. Plus with a passion for social good and sustainability, I have focused on BridgeClimb's CSR plans and am leading BridgeClimb's first Reconciliation Action Plan.

Sydney, Australia

Part of the executive team for BridgeClimb, leading the B2C and B2B marketing and sales strategy and teams - including performance media, SEO, ATL media, digital product management, PR, social media, CRM, events and partnerships.

Offering residencies for writers, online courses, and the host of the Blue Mountains Writers’ Festival.

Australia

Agronomeye is an exciting start-up in the agtech space with a focus on the future productivity and sustainability of agriculture through an era of climate change and other global pressures. I have supported the business with their initial marketing strategy and in an advisory function.

Managing various projects across a portfolio of digital businesses - from digital product management, to acquisition strategy and general business management.Tasmania.com is a travel destination start-up that is part of the overarching organisation that also encompasses Kaleidoscope Global. Based in the US, Kaleidoscope Global is a start-up environment of.

Specialising in brand, acquisition and retention strategy and implementation – with a focus on digital start-ups, both B2C and B2B. Engagements have included: Clipp, Lime&Tonic, KindyHub, EnhanceTV, Mizzenit

Responsible for leading all marketing strategy and actions for the food portfolio at NewsLifeMedia - including the launch of delicious.com.au in November 2015 and strategic work on the evolution of taste.com.au.

RateCity is Australia’s leading consumer financial comparison website, allowing users to search, compare and access over 13,000 financial products from over 250 institutions.RateCity is part of the Nine network, a leading digital media company.Staying within the Nine network family, again, this role led all marketing functions with a focus on driving a key.

Sydney Area, Australia

Part of the management team at Cudo and responsible for all marketing across the Cudo portfolio – including Cudo, Getaway Lounge and The Meat Merchant.

Manly

With a keen interest in start-ups, I joined this new venture pre-launch as a Marketing Consultant while on sabbatical. Little Rascals is a new online start up delivering ‘’best for baby, best for you’’ baby products free to the door of busy, time poor Mums and Dads.

Responsible for driving the marketing strategy for both consumer and trade markets for three brands - Stayz, Takeabreak and Rentahome.The role involves brand positioning and research, creative development - ATL & BTL, media planning, social media and promotional activity, e-communications strategy, B2B lead management, PR, and team management.

The Transaction division at Fairfax Media was a division that represented a diverse range of brands crossing the dating, property, investment and travel categories.In this role I was responsible for managing the brand positioning, creative, media buying, tactical promotions, PR activity, research, e-comms and social media activity across Stayz, RSVP, APM.

Drive.com.au is one of Australia’s leading online automotive websites. I was promoted throughout my time at Drive from Senior Marketing Executive to Consumer Marketing Manager. Highlights of my time at Drive include successfully managed the roll-out of the first integrated Drive common brand campaign across both print and online teams with media placements.

Marketing

Graduate Diploma in Marketing with Distinction completed in 2010.

Science

Bachelor of Science majoring in Animal Biology/Marine Ecology