Alice Gamble Email & Phone Number

Sydney, New South Wales, Australia

• Utilise strong project management skills to lead cross-company future state and enhancement projects across e-commerce, UX, CRM, customer service & partnerships.• Drive the Conversion Rate Optimisation (CRO) strategy, collaborating with conversion agencies to orchestrate 3-4 pivotal multi-variant tests monthly, while overseeing the seamless implementation of successful tests.• Lead insights and analytics across e-commerce and CRM to deliver strategic insights and actionable recommendations geared towards enhancing user experience and optimising site performance. • Oversee the execution of the affiliates' performance program to drive growth.• Lead all marketing related business intelligence and reporting requirements, ensuring comprehensive data-driven insights and informed decision-making.• Lead and nurture relationships with e-commerce technical partners and work closely with media agencies to amplify marketing impact.Key highlights:•Led the technical aspects of a challenging SAP ERP transition for the e-commerce arm of the business, overseeing requirements, testing, and post-deployment issue management.• Successfully managed a Conversion Rate Optimisation project with a specialised agency, re-designing key e-commerce pages to significantly boost user engagement and conversion rates.•Implemented a 30-day returns policy, creating an online returns hub to automate the process, improving customer experience and streamlining warehouse operations.

Sydney, New South Wales, Australia

• Executed the online trading strategy to drive conversion & revenue growth• Utilised strong analytical capability to evaluate end-to-end customer experience, providing recommendations for improved UX and site performance • Managed the online merchandising strategy and content updates including homepage, category pages, navigation and landing pages in line with marketing calendar• Managed all website reporting of key KPIs including CVR, traffic, AOV, Revenue• Led and executed the CRM, SEO & affiliate strategy• Worked with developers to roll out new features and enhancements, as well as resolve website issues to ensure seamless functionalityKey highlights:• Successfully project managed and delivered the roll out of new CRM platform emarsys. Implemented a CRM strategy aimed at driving database acquisition, first purchase, repeat purchases and post purchase experience. Grew email revenue +260% in the first year and +70% in the second year.• Successfully project managed and delivered a complete website re-design, contributing to a +40% increase in CVR.

• Managed the trading of the online store, monitoring site KPIs & making continuous recommendations for improvement• Managed all online content including homepage, landing pages & banners, briefing graphic designer on assets with customer centricity at the forefront• Executed the setup, testing and deployment of promotions and day-to-day management of the website• Oversaw the product enrichment process ensuring product is online by delivery dates and product content is accurate and optimised for SEO• Collaborated with marketing team on weekly eDM tactical plan• Worked with digital marketing and ecommerce agencies (paid search, retargeting, affiliates, SEO), briefing weekly activity, monitoring performance, and developing the strategy• Managed all website reporting of key KPIs on a daily, weekly, and monthly basis

Sydney, Australia

• Managed the trading of the online store to deliver sales and profit targets, continually optimising for conversion• Ownership of briefing and implementing all onsite content including homepage, new season launches and information content using HTML with a strong focus on UX and mobile• Managed all product categories and landing pages to ensure relevant customer journeys based on marketing, trade and search marketing activity• Ownership of product enrichment process and upload of all available product in accordance with delivery dates• Managed the set up and testing of all online promotions in line with planned activity, for specific audiences with comprehensive messaging• Reported on website performance weekly and execute actionable insights• Responsible for Identifying valuable site enhancements, worked with developers/web designers to test and implement

Kingsgrove, Sydney

Responsible for the day to day operation of the company’s group of websites, www.eckerlseys.com.au, www.jasco.com.au & www.discountartncraftwarehouse.com.au • Upload & maintain website content including products, imagery, landing pages & categories• Set up and test online promotions• Manage online content & eDM calendars• Plan content for weekly eDM's & brief graphic designer• Work with ecommerce manager to enhance and develop online store functionality to increase UX and conversion rate• Work with web developers to execute updates to functionality• Work with ecommerce manager on ecommerce projects such as re-platform to Magento 2• Collaborate with Marketing and Products departments to execute strategies aimed at supporting corporate growth goals including eCommerce sales and web presence.• Liaise with digital marketing agencies• Report on key website metrics and campaign results using Google Analytics

• Maintain, update and publish all website content including products and imagery• Set up and test all online promotions• Manage online content & eDM calendars• Work with marketing and graphic designers to create and send eDMs• Report on key website metrics and campaign results using Google Analytics

Sydney, Australia