I'm a passionate creative strategist with 12+ years of experience producing engaging content that resonates with target audiences and converts. I'm skilled at using data to inform decisions and drive results across integrated marketing channels, namely organic social media, influencer, paid advertising and e-commerce. I have a proven track record of leading strategists and creators from brief to completion, delivering exceptional outcomes for top brands ranging from Fortune 500 brands to DTC startups and creative agencies. Recently, I grew department revenue by 300%, successfully pitched and secured new business and led cross-functional teams to ideate and execute impactful organic social and paid advertising campaigns across Google Ads, TikTok, YouTube, and Meta.