Ali B. Email & Phone Number

Sunnyvale, Ca, Us

Clari’s Revenue Operations Platform improves efficiency, predictability, and growth across the entire revenue process. Clari gives revenue teams total visibility into their business, to drive process rigor, spot risk and opportunity in the pipeline, increase forecast accuracy, and drive overall efficiency. Thousands of sales, marketing, and customer success teams at leading companies, including Okta, Adobe, Workday, Zoom, and Finastra, use Clari’s execution insights to make their revenue process more connected, efficient, and predictable. Visit us at clari.com and follow Clari on LinkedIn.As Lead ABM Manager, I focus on developing and implementing targeted Account-Based Marketing strategies that drive engagement, pipeline growth, and bookings for our key accounts. Working across both acquisition and expansion, I prioritize collaboration with sales and marketing to identify target accounts and tailor campaigns to fit one-to-few and one-to-many frameworks. I lead integrated, multi-channel campaigns across email, digital ads, webinars, and content syndication, and partner closely with regional marketing and events teams to create a cohesive approach.Cross-functional collaboration is a big part of my role—I work with various teams to craft account-specific content that resonates with revenue operations leaders, sales leadership, and C-level executives. Aligning with sales, I help ensure consistent messaging, build impactful enablement materials, and track account progression through the funnel. I also own ABM performance reporting, monitoring KPIs like engagement, pipeline generation, deal velocity, and revenue impact, with a focus on continuous optimization. Using ABM platforms, along with CRM tools, where I can track campaign success, provide insights, and iterate on strategies. Staying ahead of industry trends and emerging technologies is key to refining and enhancing our ABM playbook.

With over 18 years of marketing experience—15 of those in Ad Operations (AdOps), brand strategy, media buying, and digital planning—I have a deep understanding of how to create impactful campaigns and build powerful brands.My mission is to help businesses boost brand awareness, drive return on ad spend, and simplify the complexities of setting up and maintaining digital campaigns.I’ve had the privilege of working with some of the largest retailers, technology companies, and consumer packaged goods (CPG) brands, delivering best-in-class services. My focus is on building long-term partnerships that foster dynamic experiences and strong relationships. Think of me as an extension of your business.Expertise:• Strategic Planning• Multi-Channel Media Buying• Business Development• Project Management• Analytics• Budget Management• Creative Brainstorming & Planning• Account Management• Marketing/Industry ResearchCore Areas of Focus:• Advertising Operations• Display Media (Direct Buys, DSP, etc.)• Social Media (LinkedIn, Meta, etc.)• ABM (6Sense, Demandbase, LinkedIn)• Brand Building• Consumer Journey (UX)• Strategic Partnerships

Lehi, Utah, Us

• Oversaw the creation and execution of a comprehensive paid digital strategy, which drove a significant increase in “Contact Us” lead form submissions and optimized the B2B customer journey to accelerate the sales pipeline.• Collaborated closely with GTM and Demand Gen teams to align marketing initiatives with sales objectives, resulting in the highest digital lead generation volume to date.• Led the development and management of ABM strategies, driving growth in MQLs and SQLs, and effectively targeting high-value accounts across multiple channels.• Utilized tools like Google Analytics, Adobe Analytics, Unbounce, and Instapages, along with cross-team collaboration, to run A/B tests, optimize landing pages, and improve conversion rates while refining paid search strategies for maximum ROI.• Leveraged data analysis to identify trends, evaluate campaign performance, and inform strategy, resulting in a notable increase in conversion rates and digital leads.• Collaborated with UX, web development, and analytics teams to optimize creative elements and user experience, driving innovative digital solutions.• Managed a global paid media and analytics strategy, optimizing budget allocation based on performance data to achieve strong ROI across digital platforms.• Identified underperforming channels through data analysis and reallocated budgets to improve lead quality and overall campaign effectiveness.

Los Gatos, California, Us

• Oversaw, developed, and implemented Xactly’s global digital marketing strategy to drive demand generation.• Performed campaign analysis to recognize opportunities for optimization, driving conversion rate optimization (CRO) and digital ROI.• Conducted A/B testing, reporting, optimization, and analysis across channels to establish company benchmarks, trends, blockers, and key levers for business and campaign decisions.• Monitored overall website performance trends to identify shifts in landing pages and channel performance.• Tested and managed conversion rate optimization (CRO) opportunities, including user experience, design, CTAs, and user journeys.• Ideated and innovated new strategies to engage Xactly’s target audience, driving downloads, conversions, and fostering a culture of creative ideation within the team.• Drove global digital lead generation programs, contributing to growth and pipeline attribution over three years.• Vetted and managed third-party agencies for brand messaging, SEO, SEM, paid media, and strategic lead generation initiatives.• Grew the Xactly digital marketing team by 150%, including team headcount and YoY budget.

Los Gatos, California, Us

Austin, Texas, Us

• Oversaw and devised INK’s entire digital, programmatic, and paid search departments, supporting over 15 clients in 5 different verticals.• Developed INK’s first paid media department, which created integrated advertising campaigns across various programmatic, SEM, SEO, and digital platforms. This includes planning, implementing, optimizing, and analyzing client campaigns.• Collaborated with internal and external partners to maximize the effectiveness of media budgets and management hours.• Supported strategic planning and the development of marketing plans by translating business objectives and strategies into actionable plans.• Directed and implemented a multi-channel paid media campaign for CoreLogic, resulting in a 450% increase in Share of Voice (SOV) over competitors and successful digital execution.• Oversaw the development of solid and effective cross-channel programs, combining traditional marketing tactics with search, display, programmatic, and digital video tactics.

Centennial, Colorado, Us

• Developed the creative strategy and direction for Arrow.com’s display campaigns resulting in increased banner engagement by 500% and helped drive attributed revenue.• Oversaw multiple campaigns for multiple business units from inception to launch. • Built and oversaw Arrow's first ad operations team, carried out client campaigns, implemented media strategies, and increased brand exposure, all of which drove a 1500% increase in ad sales pipeline, a 350% rise in site traffic, and a 70% boost in SEO presence.• Supervised the Ad Operations team responsible for the QA, launch, and optimization of display/social/content media campaigns - testing campaign creative, accurately scheduling ads in ad serving software, verifying all ad units are functioning correctly, and optimizing and reporting.• Collaborated with sales, product marketing, content and customer support teams, and external agencies to drive revenue growth and brand visibility.• Responsible for developing cross-channel display programs to align with business objectives and goals.• Provided weekly in-depth analytical reporting to leadership and executives.• Established efficiencies across the organization to help increase effectiveness, collaboration, and workflow.

Paris, Fr

• Drove, developed and delivered innovative CRM initiative (500% increase in earned media value) and integrated strategies for WhiteWave Foods brands, ensuring that all related activities achieved specific brand objectives.Analyzed and interpreted customer, market, and competitor insight and identified strategies for boosting customers' loyalty to the brand that resulted in a 25% in-store sale increase.Created and published best-in-class B2C content across multiple social platforms; maintained social media production schedules.Developed and maintained a strategic partnership with an external agency to ensure maximum CRM, website, social, and search (SEO/SEM) capabilities.

Westminster, Co, Us

• Managed data-driven digital campaigns from sales close through the completion of the final campaign by using pixel targeting and log file ingestion.• Supported advertisers and media partners (ATDs, DSPs, DMPs, Ad Networks) on pixel implementation, campaign setup, and direction to ensure effective cookie targeting and measurement.• Primary liaison across internal cross-functional groups to ensure campaign deliverables meet communicated timelines and campaign objectives.• Created and executed training material and procedures to support the success and consistency of campaigns across the digital platform to help support customer relationship management (CRM) initiatives.• Involved in coordinating Facebook and Twitter campaigns that include product sales lift and brand measurement.• Assisted in building the digital servicer reporting tool to help pull daily reporting, campaign pacing, and measurement deliverables.• Helped clients determine campaign sales lift and ROI by analyzing online campaigns with offline sales.

New York, Ny, Us

• Supervised a team of 3 team members that oversaw $500 million/year in ad inventory sales.• Streamlined day-to-day processes and procedures that have led a 500% increase in conversions and over $10 million in attributed offline sales. • Responsible for successfully implementing and managing approximately 2 billion in ad impressions with a calculated worth of over $21 million• Analyzed business analytics and profit margins for both owned and operated and affiliate websites, which helped increase ad revenue by $5 million within one year.• Generated inventory and traffic delivery reports for the entire SheKnows network as well as individual client campaigns• Managed approximately 10 million monthly pre-roll/video impressions and oversaw inventory, troubleshooting, implementation, and execution processes.

Tucson, Az, Us

• Responsible for managing over 300 local/national client accounts organizing advertising and marketing efforts • Secured key channel partners by building strong relationships during the implementation of marketing programs • Presented and conducted data and market research within Arizona’s tourism industry • Assisted in creating and designing advertisements for clients • Increased sales by 200 percent over a 16-month period, a growth of more than $100,000 • Consistently exceeded monthly quotas by an average of 30 percent

• In charge of marketing the Association’s services and memberships as well as annual events and meetings • Prospected and recruited new members and affiliate companies • Coordinated and organized the Association’s monthly, quarterly and annual events and projects • Assisted in designing recruitment mailing, event propaganda and advertisements • Researched media buys and outlets to help promote the association and its monthly/annual events • Exceeded advertising sales quota by 300 percent within first eight months with a sales increase of $100,000 • Increased total membership by 20 percent and member retention by 98 percent

Scottsdale, Arizona, Us

• Responsible for advertising placement, ad accuracy and publication timelines • Compiling market research, developing marketing briefs and implementing advertising strategies • Organized and prepared accounts for trafficking and media placement for print and web publications • Maintained media calendars, timelines and client appointments • Managed and generated creative briefs and deign portfolios for clients